Nov. 24, 2015

The Bloom Group helps B2B and professional services firms win recognition as experts on how to solve marketplace issues across a wide range of industries. We help clients develop effective TL strategies, create exceptional content, get published in top-tier journals, and present at prestigious conferences. Our clients turn their expertise into recognition and revenue.


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Blog Posts

How can you convince your firm's experts to write thought leadership articles when they barely have the time to write an email? The answer: Tell them they don't need to spend time agonizing over outlines, paragraphs, or turns of phrase. Your expert's most important contribution is his or her compelling ideas. Content developers can do the rest.

Too many companies think a survey report all by itself will be something people will want to read. They're wrong, especially when surveys ask obvious questions. Here's how to construct a well-designed plan, and return from survey-land with insights no one else has. That will grab reader attention, as well as inform future business decisions and actions. 

In-Depth Thought Leadership Study Now Available

Get fresh data on thought leadership marketing from a new study by Association of Management Consulting Firms, The Bloom Group, and Rattleback.  Hear feedback from consulting customers, examine what's working for leading firms, explore website design choices, and more. Read the full report on the AMCF website and added advice about the findings on ours.