Oct. 27, 2015

The Bloom Group helps B2B and professional services firms win recognition as experts on how to solve marketplace issues across a wide range of industries. We help clients develop effective TL strategies, create exceptional content, get published in top-tier journals, and present at prestigious conferences. Our clients turn their expertise into recognition and revenue.

 

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Blog Posts and Articles
4 Reasons Writing By Committee Fails

Content managers in consulting firms face the perils of writing by committee on a daily basis. An article that starts with one partner ends up with eight partners involved. Don't let your thought leadership article's voice, clarity, passion, or argument disappear. Check out some advice from your peers on fighting this tough but important battle.
 Avoiding Content Chaos: Why You Need A Thought Leadership Strategy

Without an overall strategy, companies that embrace thought leadership programs can develop misgivings about return on investment. Is your firm winging it? That leaves your work vulnerable to budget cutters. Let's explore three consequences of fragmented thought leadership marketing efforts and how to avoid them.
CLIENT SUCCESS
Mighty Midsized Companies

The Bloom Group helps experts create, publish, and promote books, increasing sales and widening reach. We worked with Rob Sher, founder of leadership coaching firm CEO to CEO, to craft his book, Mighty Midsized Companies: How Leaders Overcome the 7 Silent Growth Killers, and promote it in a series of high-profile blog posts on HBR.com. The book scores 5/5 on Amazon from 70 reviews and made the Washington Post best seller list.
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