August 8, 2015

The Bloom Group helps B2B and professional services firms win recognition as experts on how to solve marketplace issues across a wide range of industries. We help clients develop effective TL strategies, create exceptional content, get published in top-tier journals, and present at prestigious conferences. Our clients turn their expertise into recognition and revenue.

 

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Blog Posts
Three Rules for Giving Good Feedback

It's rare that writers get it right on the first try. That's when you have to give feedback that will turn those first drafts into second-draft gems. Here are three simple rules for providing constructive criticism that will encourage your writers to go the extra mile to capture your experts' point of view and help you develop the content you need.
Colloquial Writing Style: Not The Thought Leader's Enemy

Why have so many people decided colloquial in business writing is bad? That is, writing with a conversational tone. Thought leaders do not have to sound stuffy to sound authoritative. If you hope to establish yourself as an authority, you'd better sound real. If you don't, you won't connect with people.
UPCOMING EVENT
Pulling Ahead in the Thought Leadership Arms Race
Since 2006, we have published in-depth research on best practices in thought leadership marketing. Join us as we present the results of our latest study, conducted with our research partner the Association of Management Consulting Firms, at an October 15 seminar in San Francisco. The seminar will present research on: Creating a sound thought leadership strategy; Developing exceptional content and the optimal marketing mix; and Displaying thought leadership content powerfully on consulting websites. You can register here. 
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