July 31, 2015

The Bloom Group helps B2B and professional services firms win recognition as experts on how to solve marketplace issues across a wide range of industries. We help clients develop effective TL strategies, create exceptional content, get published in top-tier journals, and present at prestigious conferences. Our clients turn their expertise into recognition and revenue.


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Blog Posts

It's not easy to tell your company's subject matter experts that the idea they've brought you isn't going to fly. But sometimes you must -- without turning them off or discouraging future effort. Here's what to say.

Too many subject matter experts begin their articles and conference presentations on the wrong foot: by failing to precisely state the problem at hand. This can leave an audience frustrated, even angry. They are being asked to wade through a solution before they understand the problem.

Multiple calls, rejected drafts, endless rewrites, spiraling costs, unhappy subject matter experts -- such is life for many marketing heads and directors of editorial when they try to have ghostwriters produce thought leadership content for professional services firms. Want to exit this circle of disappointment? The way out is right here.