July 10, 2015

The Bloom Group helps B2B and professional services firms win recognition as experts on how to solve marketplace issues across a wide range of industries. We help clients develop effective TL strategies, create exceptional content, get published in top-tier journals, and present at prestigious conferences. Our clients turn their expertise into recognition and revenue.


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Blog Posts

Are you guilty of self-exaltation? How about baseless bloviating? Don't try to improve weak content with these tricks. They'll just drive away potential customers.

Let's take a quick look at some statistics that point to the current realities of thought leadership marketing. Are you surprised by any of these statistics -- or the opinions of your peers who are trying to establish thought leadership? 




Getting the structure of a thought leadership piece right can consume a lot of time and effort if you don't begin with a framework or template. Here is our seven-step framework, the major sections and their approximate proportions.