January 2015
In this edition of Thoughts on Thought Leadership, we look back on 2014, noting what we all have and have not done to create compelling thought leadership in the most efficient ways. We also take a reading of what we can all do right now to improve our thought leadership capabilities in terms of content and production. Finally, in the spirit of the season, we at the Bloom Group offer our hopes for the thought leadership practice and discipline for the coming year: what we would like to see a lot more of and what we would like to see a whole lot less of. 

Everyone wanted to be viewed as a thought leader in 2014. In 2015 we expect everyone will try even harder to position (and differentiate) themselves as experts in their domains. There's no denying that thought leadership is the key, but some companies and individuals got it wrong last year. We hope they do better this year. Here are five things we suggest they try.  


The roar surrounding thought leadership became deafening in 2014. So much so that, as
the seers at Gartner might say, we seem to have reached the "peak of inflated expectations" and are heading for the "trough of disillusionment." The problem is that as thought leadership became viewed as a panacea for whatever ailed a business, more businesses found it didn't work for them. In 2015, our hope is that those business that can profit from thought leadership will find the noise abating so the serious work can be begin, with a lot less hype. 

Recent Blog Posts

The December 2014 hack of Sony Pictures only underlined how vulnerable everyone has become to cyber-criminals and Internet mischief-makers. And yet for decades there has been very little real thought leadership on information security. This is a dire situation, getting worse, and it's crying out for real thought leadership.  

Yes, the giving season is officially over, but these gifts never stop giving. From a novel idea, to a niche that really works, to a regular blog in HBR, the thought leader in your life can use and profit from all these gifts in 2015. He or she will thank you. And then, of course, you can thank us.  

Taking Business Research Out of the Ivory Tower 

Most business school research is irrelevant to the needs of business. James Wetherbe of Texas Tech and Jon Eckhardt of the University of Wisconsin-Madison wrote a December 2014 Harvard Business Review article about what schools can do about it. You can read the article here. This is the 11th article we've helped clients publish in HBR in the last two years.
Restaurants and the U.S. Obesity Epidemic

In his latest Forbes.com guest column, 

Hudson Institute consultant Hank Cardello takes the U.S. restaurant industry to task for failing to regard the nation's obesity problem seriously enough -- both as a social problem and as an economic opportunity. We helped Cardello with this piece, as well as with his 15 previous Forbes.com articles. You can read his advice to restaurants on the obesity crisis here.


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