Sept 11 header
February 2014
The Compassion To Care, The Leadership To Conquer

The Alzheimer's journey is a long one, with many twists and turns. The Southeastern Wisconsin Chapter has been here as a strong, passionate, and committed resource for over 30 years and with your support we intend to stay committed until the vision of a world without Alzheimer's is attained.

Franklyn and Anne Gimbel Mardi Gras Gala Chairs
Final Call for Tickets


Our 2014 Mardi Gras Gala at the Milwaukee Art Museum is less than a month away and we want you there! But you must act NOW!  Our gala chairs, Franklyn and Anne Gimbel have done a terrific job steering this event, and it will soon be a sellout!  Right now we have just 7 tables left!  Don't need an entire table?  That's OK - Individual tickets are also for sale ($200/each) but those are also going fast so call 414.479.8800 to reserve your spot today!  
In addition to a fantastic, festive evening featuring lively libations, a cajun inspired meal, and entertainment, you will also have the chance to bid on wonderful items such as: 
  • Box tickets (6) for Cher - includes valet, open bar, and dinner buffet
  • Clay Matthews autographed framed jersey
  • Brewers Suite for 20 plus food (for one game)
  • One-Year Membership at Morningstar Golf Club
  • 2 roundtrip Southwest Airlines tickets
  • Golf for three at Medinah Country Club
  • plus MUCH, MUCH more!!
Don't today!  Let the good times roll!  Click here for more Gala information.
Special Thanks to M Magazine for being a media partner for the 
2014 Alzheimer's Association Mardi Gras Gala.

Join us on March 11 for Wisconsin Advocacy Day
Use Your VOICE to Help Create a Dementia Capable Wisconsin  

There is strength in numbers, and we need each one of you to join us in Madison on Tuesday, March 11 for our annual Wisconsin Advocacy Day.  Here's what's happening: 

9:30 a.m. - Advocate Training at Capitol Lakes Retirement Center 
11:30 a.m. - Complimentary Lunch 
12:15 p.m. - Legislative Visits

Please register by Wednesday, March 5 by contacting Krista Scheel at 800.272.3900 or

Click here for additional information.  


Barb's Got the Buzz -  We Need You to Advocate on March 11 
Barbara Cheek Johnson, a journalist living with early -stage Alzheimer's disease, relates why March 11th will always hold a special place in her heart, and why she needs YOU to join us at our State Advocacy Day in Madison.
Read Barb's newest post at  


Challenge Match for Alzheimer's Support Exceeds Goal! 
Our Challenge Match really blossomed in 2013!  Thanks to your care, concern, and most generous financial support, our Challenge Match generated over $247,000 in new or increased contributions to support the Alzheimer's Association mission!  This amount, combined with the original $200,000 in matching funds, equals a total of $447,000 raised!

Your gifts will ensure that everyone in Southeastern Wisconsin who needs our care and support, education and training, help and hope, receives these important services.  Thanks from the bottom of our hearts!
February is Black History Month

During Black History Month and throughout the year, the Alzheimer's Association is committed to raising awareness about Alzheimer's disease within the African-American community and other diverse populations.

African-Americans are about twice as likely as whites to have Alzheimer's or another dementia, and yet studies also show that African-Americans are less likely to have a diagnosis.  Delays in diagnosis mean that African Americans are not getting treatments when they are most likely to be effective at improving quality of life.  It also means that these individuals may miss the opportunity to make important legal, financial and care plans while they are still capable and make their preferences known to their families.


Culturally and linguistically appropriate resources and materials about Alzheimer's and dementia are available through the Alzheimer's Association and can be found at



Memory Clinic at Milwaukee Health Services Focuses Efforts on Milwaukee's Central City

Every Tuesday afternoon, the Milwaukee Health Services Memory Clinic located at the MLK Heritage Health Center on Milwaukee's near north side, is open for business.  The clinic, overseen by Carla Wright, M.D., and a support staff of two, is a member of the Wisconsin AIzheimer's Institute - Affiliated Dementia Diagnostic Clinic Network. Network clinics differ from other memory clinics in that their staff have received training/observation time and/or guidance from the WAI and the UW Health Memory Assessment Clinic. 
Dr. Wright has been practicing medicine at Milwaukee Health Services for 24 years.  Click here to read more about Dr. Wright and how the Memory Clinic adds real value for Central City residents.


Design for a Dementia Capable Wisconsin
Alzheimer's Association - a Key Player at the Table

The state of Wisconsin is currently immersed in building a more dementia-capable system of care for Wisconsin residents.  The effort is being led by Kitty Rhoades, Secretary of the Wisconsin Department of Health Services, along with other key stakeholders, including the Alzheimer's Association. 


In November, a stakeholder summit, co-sponsored by the the Department of Health Services and The Johnson Foundation, was held at Wingspread. Many of the recommendations coming out of the Summit were driven by findings published in two major reports issued by the Challenging Behaviors Task Force.  The Alzheimer's Association, and it's Executive Director, Tom Hlavacek played key roles in the establishment of the Task Force, and continue to be involved at a high level on the state-wide dementia care system redesign.  Access the full report here


SAVE THE DATE - Wisconsin Network Conference on Alzheimer's Disease and Related Dementias 


It's All Happening at the Kalahari May 18-20

Kalahari Resort - Wisconsin Dells


Join nearly 850 professional and family care providers from May 18-20 at the Kalahari Resort in Wisconsin Dells for three exciting days of learning and networking! The Wisconsin conference is one of the largest statewide conferences in the United States, featuring over 40 workshops, national keynote speakers and numerous exhibits and displays. 


This year's distinguished keynote speakers include:

  • Alison Minkin, Ph.D., Milwaukee VA Medical Center
  • Gina Green-Harris, MBA, Wisconsin Alzheimer's Institute, Milwaukee
  • Lisa Barnes, Ph.D., Rush University Medical Center, Chicago
  • Sandy and Rod Oltz, Alzheimer's Association Early Stage Advisory Group, Chicago

For complete information on the 2014 conference visit       


Call for Nominations - 2014 Outstanding Caregiver Awards

School Sisters of Notre Dame
School Sisters of Notre Dame  
2013 Special Service Award Honorees 

Nominations for the 2014 Outstanding Caregiver Awards will be accepted through March 14th in the following categories:

  • Family Caregiver Award
  • Courage Award
  • Professional Award
  • Organizational Award
  • Physician's Award
  • Advocacy Award
  • Special Service Award
Click here to download the Awards Nomination Form.  


Memories in the Making


Sports A New Look   
(left) Kevin Wetrich,  logo contest winner, Sue and Tim  Frautschi, contest sponsors

This fall, the Alzheimer's Association Southeastern Wisconsin chapter launched a contest to engage and challenge university students in Southeastern Wisconsin to design a new logo for our chapter's Memories in the Making® program. 


We are proud to announce that Kevin Wetrich, a graphic design student from MATC, was presented with first place honors at a reception held on January 18th at the Milwaukee Art Museum. 


Brie Guttuso, a student from MATC took second place honors, and Courtney Budiac, from Mount Mary University claimed third prize.


Kevin's logo, featured below, reinforces Memories in the Making's emphasis on the arts, particularly painting. This visual relationship is accomplished through elements of the paintbrush and the stylized "M" that is similar to how the letter would appear if painted with a brush. The stroke of the stylized "M" also provides a dynamic visual motion to the overall logo to represent the uplifting nature of the program.



In addition to the many artists that submitted designs, we would like to thank the sponsors of the logo contest, Sue and Tim Frautschi and Artist and Display, along with Serve Marketing, who sponsored the artist reception at the Milwaukee Art Museum.



Treasure - Save the Date - June 4

Fine Artists Choose Paired Pieces for 2014 Treasure 
Fine artist Kristy Goggio stands next to "Rebecca and Rubin" 

On January 22 a special group of Wisconsin fine artists were invited to the Alzheimer's Association to view the entire gallery of Memories in the Making art that will be showcased at the 2014 Treasure art auction. Each fine artist was tasked with selecting one piece of art to serve as an inspiration for a "paired piece" that they have agreed to create for auction at Treasure on June 4.
Kristy Goggio, a Milwaukee area oil painter, chose a watercolor of two small rabbits entitled "Rebecca and Rubin". Kristy said she chose this particular work because she liked the softness and innocence of the rabbits.  Kristy said, "As simple as this painting is, there seems to be a story of a relationship between the two rabbits. I plan to take those two creatures and show the love between them."
You can see Kristy's original creation, plus an entire gallery of Memories in the Making artwork, and art by other Wisconsin fine artists at Treasure on June 4.  To learn more about Kristy Goggio, click here
Walk to End Alzheimer's Achieves STAR Status

We're seeing stars - and here's why.... the Alzheimer's Association national office recently awarded our seven WTEA events in Southeastern Wisconsin with STAR Status!  That means our chapter ROCKED all these areas - teams, participants, sponsorship, and funds raised! Our increases were among the best in the country! We also were awarded "Outstanding Dollar Growth" because you helped us increase our fundraising by 19%. The national average increase for fundraising was 11%. Celebrate - you deserve it!  
 And get a head start on 2014.... our Walk websites are now LIVE.  Register your team today!


The Power of YOU - Thanks for Supporting the Mission!

We salute these wonderful businesses, organizations and individuals who have generously contributed funds to the Alzheimer's Association!
(left) Joseph Buckholz, Regional Branch Manager, Kohler Credit Union presents check to MaryAnn Vance and Ginny Nyhuis
Special thanks to Kohler Credit Union for contributing $732.50 that was raised at their Golden Shares Holiday Party, held in Sheboygan County on December 4th.  This annual holiday gathering is held for customers age 62 and over, and benefits non-profit organizations serving Sheboygan county.
(front left) Executive Director Tom Hlavacek visits with Jewish Home day center participants
On January 15, Dawn Adler, Director of the Adult Day Center, Jewish Home and Care Center, and five day center participants traveled to the Alzheimer's Association to present a $400 check representing money their group raised through the sale of handmade items. 
Coming Up - Alzheimer's Association Education Programs

Sexuality and Intimacy in Dementia Care: A Train-the-Trainer Program
February 25 - Racine
March 20 - Sheboygan
April 16 - Madison
This new one-day curriculum is a train-the-trainer model specifically for nursing homes in Wisconsin. The program will prepare attendees, already familiar with Alzheimer's and dementia care, to train direct care staff in dementia capable care - focusing on intimacy and sexuality.
Training is only open to Nursing Home staff, which may include up to 3 attendees per facility. Appropriate attendees could include executive director/nursing home administrator, director of nursing, social worker, staff educator, or shift leader.
There will be a $50 fee per nursing home facility and will include refreshments and lunch.  Pre-registration is required and space is limited. The one-day training, which will run from 9am-5pm, is being offered in 4 convenient locations in Southeastern Wisconsin.  Please contact Krista Scheel at 800.272.3900 for a registration packet.
Understanding Dementia
  • a three session program for friends and family members of those experiencing memory related issues or a recent diagnosis of Alzheimer's disease 
  • offers general information about Alzheimer's disease and related dementia as well as how to better communicate and manage challenging behaviors 
Monday, March 3, 10 and 17
2:00 - 4:00 p.m.
Family Enrichment Center
815 Badger Circle  - Grafton
Registration Required - contact Ginny Nyhuis at 920.838.1311 or

Registration Required - contact Aurora at 888.863.5502 or register online at 
Legal and Financial Planning for Alzheimer's Disease

  • a two part program designed to help those affected by dementia, caregivers, and family members better understand the legal and financial issues that may impact them.

Friday, March 14 and 21 

1:30 - 3:30 p.m.
Waukesha Memorial Hospital 

725 American Avenue - Waukesha 

Registration required - contact Deborah Klement at 414.479.8800 or


The Savvy Caregiver    
  • a 6 week course providing clinical-level training for family caregivers
  • $30 workshop fee includes caregiver manual and CD 

Every Thursday from March 20 through April 24 

6:00 - 8:00 p.m.

Alzheimer's Association

620 S. 76th Street, Suite 160 - Milwaukee

Registration required - contact Krista Scheel at 414.479.8800 

Education, Programs, and Support

We are offering numerous education programs, conferences and support groups for caregivers in the next months. To view our education calendar which features a complete listing of the programs offered in your community, click here. For a listing of caregiver support groups, click here.

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Alzheimer's Association | Southeastern Wisconsin Chapter | 24/7 Helpline 800.272.3900 |