Dos & Don'ts
"Is it OK to "Dear John" a candidate via email?"
(Answer provided at the end of the newsletter.)
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3 Reasons Why Candidates Are Not Applying To Your Jobs
So you have posted your job opportunity on all the job boards, but the quality of candidates applying is plain awful. It's possible that your job opportunity is one of those impossible to find searches that requires direct recruiting. Yet if the position is a mainstream role, it may be time to look at the quality of your posting before deciding job boards are not working for you. Here are three mistakes that company make when posting to job boards:
- Boring compliant job descriptions are posted.
- Compensation range is not included or comp is too low.
- No contact information is provided (name and email address).
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Employer Brand: What do you do if you are not Google
Ok, so you are not Google. Not surprising that many owner-managed companies do not have a recognizable company name. And, sometimes even the product or service is unknown to the masses. So, why would a candidate want to work for your company? The honest truth is they probably don't, unless you offer at least two of the following key advantages.
- Great Team!
- Great Mentoring & Leadership!
- Great Career Advancement Opportunities!
- Great Opportunity to Learn a New Skill!
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Safari Interview Tip
During an interview, review the candidate's past employment. Start with his/her job from ten years ago and then move to the most recent or current employment. If time permits, go all the way back to high school. Based on how or why they moved to the next job will tell you a lot about how the individual makes important decisions. Do they just fall into situations or are their job moves planned with intent to advance their career.
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Answer to Today's Dos & Don'ts
"Is it OK to "Dear John" a candidate via email?"
Answer:
Lack of communication is one of the top complaints of candidates. Adding closure to the hiring process is important. If you have connected with a candidate via email or phone, it is always best to close the loop once you have determined the candidate is no longer in the running. Sending a "Dear John" email is acceptable. Yet, if a candidate was invited into your office for an interview, a phone call is a better way to inform the candidate that they did not get the job. How you treat candidates may be a reflection of how you treat your employees. Be sure your hiring process reflects a positive image so rejected candidates don't bad mouth your company.
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