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Are you well prepared and well informed?
Doing your research demonstrates professional due diligence. Your research sets the tone of a meeting or a meet-and-greet; it can help you be seen as a person who gives others information they may not have, or adds something valuable to a conversation or specific business problem. Your research helps gain a perspective and understanding of the work world and interests of others. Your research is a "point of reference" with regards to the type of knowledge you bring-- it tells people you have looked beyond their name tag or their company website!
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