Myrtle Beach Real Estate News

Gene Carter and The Beach Pro Team


[email protected] 

September 2015
Volume 2015   Issue 09
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In This Issue

Gene Carter CDPE

Professional, Courteous Service /
28 Years Experience / Oceanfront, Waterway & Golf Real Estate Specialist in Myrtle Beach, North Myrtle Beach, Little River, Surfside, Garden City, Murrells Inlet, Litchfield, Pawleys Island, Carolina Forest


1107 48th Avenue N, #110

Myrtle Beach

South Carolina  29577  

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News Flashes





Interest rates continue to drop and more options have become available.  Contact me for details.




Click on the "Calendar of Events" below for more happenings. 



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Greetings from the Grand Strand!

The residential housing market has remained robust but resort real estate sales, including oceanfront sales, have still been pretty sluggish over the past month. On the bright side, I have seen signs of life in the last two weeks with 7 new contracts personally, all on resort condos (6 of which were oceanfront) in that time period. Hopefully this streak will continue. There are, however, still a number of well-priced listings on the market that should have sold by now - including a few of my own. Lots of lookers but no offers. I get the impression that many of today's lookers will buy next spring or summer but I'm afraid some of them are missing out on great deals in the meantime.

If you're planning to buy, be on the lookout for emails from my team about hot listings. The next few months are great for bargain-hunting.

Most agents only focus on yearly vacation rental incomes but I don't like to wait that long. I've been checking out quite a few properties' year-to-date incomes. Most incomes are higher year-over-year versus 2014, especially in the newest, most popular resorts.

This brings to mind a misconception I would like to dispel - that vacation rental income cannot increase unless occupancy increases. I've heard several comments from potential buyers and even agents lately to the effect that, since occupancy rates during the high demand/high rate seasons have been virtually 100% at many of the strongest resorts, incomes cannot rise any more. In fact, for incomes to rise, all that needs to happen is for the average nightly rate paid by guests to increase. This is exactly what has been happening.

DISCLAIMER: I am not privy to the inner workings or strategies of any of the rental management companies but, based on my experience,  I believe the following comments are broadly accurate.

Of course, resorts can simply raise their rates but please note that with the sophisticated pricing structures used by many resorts, the rates themselves don't necessarily have to be increased for average incomes to rise. The key thing to understand is that with these reservation systems, there are nightly rate ranges for time periods rather than specific nightly rates.  Also, instead of the old-fashioned "high, medium and low" rate time periods that rental companies once used, there may be 25 or 30 rate time periods in a year. The rate range within each time period for a particular property is determined by the number of bedrooms, floor plan, building location, etc. The actual rate (within the range) quoted to a guest or booking company (Expedia,, etc.) can change on a daily or even hourly basis according to supply, demand, time frame and a number of other factors which are programmed into the reservation system. It's similar to airline ticket pricing. These days, most of this is done automatically through online booking.

A rental management company can increase income, with little or no accompanying increase in occupancy, by adjusting the parameters of its system to effectively reduce the amount of discounting. I've had conversations with several different rental managers lately who stated that they have been tweaking their computerized reservation systems to leave less money on the table. This may be an over-simplification but, in other words, as memories of the recession have faded, they been holding to their maximum rates and offering fewer discounts and/or not offering the discounts until closer to the actual available dates. Voila! Income increases with no formal rate increases and minimal or no occupancy increases!

By the way, I know from personal experience (see the next to last paragraph) that many owners don't like the idea of discounting rates at all. They would prefer that the rental management companies stick to the highest rates regardless. The reality is that businesses of all types discount charges for goods or services to optimize returns. It just makes sense. Businesses discount for volume purchases and especially if the sellable item or service has a shelf life after which it has little or no value. Once an available rental night is gone, it's gone. Not a dime will ever be made from that night. Think of it in football terms. It's 4th and long on the 20 yard line. The smart move is to go for the field goal instead of gambling on the touchdown and probably getting zero points. This year, the rental companies' red zone offenses have been better - resulting in more touchdowns.

I don't mean to make this sound easy. It's tricky. This is a very competitive business. Think of how much you shop for the best rates for your own vacation. If a company effectively raises the rates too much, it can backfire. Guests will chose other accommodations, causing a reduction in occupancy which actually reduces the income. The big rental companies expend huge amounts of time and effort trying to balance occupancy and rates to optimize income-and their competitors are all doing the same thing.

Apparently, the accommodations industry throughout the state has been handling this balancing act quite well this year. Check out the article, "Another Good Year for South Carolina Tourism Industry". The revenue per available room (RevPar) through the first half of the year was up over 8%. Less than 2% of this was the result of an increase in occupancy. The big jump came from an increase in the average room rate of over 6%. By the way, Horry County was again the most popular destination in the state.

Incidentally, I'm not sure if all of my readers are aware of this but I owned my own real estate company for 18 years and I owned and operated a vacation rental division for 8 of those years. Eight loooong years - Vacation rental management is way harder than it looks! Our reservation system was certainly not as sophisticated as those in use today but I did gain quite a bit of insight into the importance of properly setting rates to maximize income.

That's it for this month. Read on for the latest monthly reports and my latest Best Buy picks.

See you at the beach!
August Reports

Breakers Boutique 1754 Balcony

Below are links to several detailed reports on the current state of our local real estate market complete with statistics for just about anything imaginable.  Please keep in mind that these statistics cover a broad range of properties and that particular areas or developments may behave quite differently.  


As always please contact me if I can be of service in any way.

See link below to interpret terms used in these reports.

News to You

This new monthly newsletter feature shares press releases that caught my eye in the previous month.  Here they are.  (These articles are on my website under "News/Useful Info"). 
Best Buys (My Picks)
mb coastline

The following current listings are exceptionally well-priced and represent great values.  The spreadsheets are sorted by price.  These are live links to listing details and they will change according to changes in the MLS (Pending, Sold, etc.).  The listing details are in the same order as the spreadsheets. Please call me directly if you find something of interest to you.


OF/OV Homes Brochures:         Link to Listings 

OF/OV Homes Spreadsheet:    Link to Spreadsheet 


OF/OV Condo Brochures:         Link to Listings

OF/OV Condo Spreadsheet:    Link to Spreadsheet

Non-OF Condo Brochures:        Link to Listings  
Non-OF Condo Spreadsheet:   Link to Spreadsheet  
If you are considering buying or listing any property on the Grand Strand, or if I can be of assistance in any other way, please contact me.  Also, please feel free to forward this newsletter to friends or acquaintances and of course I will be happy to add them to my email list.

Finally, please let me know if you are going to be in the area and would like to get together.

See you at the beach!

Gene Carter
Beach Pro Team
Cell Phone:  843-455-4785
Email:  [email protected]

The material provided is for informational and educational purposes only and sometimes contains current or forward-looking statements on real estate market conditions, and should not be construed as legal, investment and/or real estate advice.  Although the material is deemed to be accurate and reliable, we do not make any representations as to its accuracy or completeness and as a result, there is no guarantee it is without errors, and is not necessarily the opinion of RE/MAX Southern Shores or its agents.