INDUSTRY NEWS
Bauer Announces Minnesota Store Opening
Bauer announced it will open its second Own The Moment retail experience in Bloomington, Minn., a suburb of Minneapolis-St. Paul, late this fall. The first Own The Moment is scheduled to open this summer in the Boston suburb of Burlington, Mass.
The Bauer Own The Moment in Minnesota will reside in the current location of Hockey Giant, which paved the way for Bauer's second retail experience. Bauer will transform the 33,000-square foot space into its own store and it will include an indoor ice rink.
Click here to read more about Bauer's Own The Moment opening in Minnesota.
CCM Hockey Lands Sponsorship Deal with Top Prospect Connor McDavid
Connor McDavid, who is projected as the No. 1 pick in this year's NHL draft, landed his first major sponsorship deal with CCM Hockey. McDavid joins a high-profile group of stars such as Sidney Crosby, John Tavares, Pavel Datsyuk and Canadiens' goalie Carey Price.
CCM Hockey will outfit McDavid in equipment from helmet to skate blade. McDavid will play a role in CCM's marketing campaigns, including its launch of a commercial series titled, "Made of Hockey."
The 18-year-old McDavid has 97 goals and 188 assists in 166 career junior games and played for the Canadian national team that won the world junior title in January. He is expected to be chosen by the Edmonton Oilers.
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