January 2015


Bauer to Open First Retail Experience Stores in Boston, Minneapolis



Bauer Hockey sent shockwaves throughout the hockey industry with its announcement earlier this month that it will open its first Bauer Hockey retail experiences. The first two "Own The Moment" retail experiences will open in suburban Boston and in the Minneapolis area later this year.


Bauer Hockey's plan is to have 8 to 10 retail experiences in the United States and Canada with a location in all of the NHL Original Six cities of Boston, New York, Chicago, Detroit, Montreal and Toronto.


"We've been elevating player performance at every level of the game since 1927, and today we're excited to take this innovation to new heights by giving consumers an in-store BAUER experience that they've never seen before in the industry," said Rich Wuerthele, executive vice president of hockey, in a news release. "Similar to other premium brands that have entered retail, offering the full depth and breadth of our products in one place allows us to tell our unique stories in a way that only we can and helps strengthen the surrounding hockey retail environment. The Bauer Hockey 'Own The Moment' retail experiences will be living representations of our brand."


The first Bauer Hockey "Own The Moment" retail experience will open in Burlington, Mass., late this summer, followed by the Minneapolis-area opening in the fall. The company said it expects its retail operations to be profitable within 18 to 24 months.


Bauer's retail experiences will have an indoor ice rink so consumers can try different products. The company said it plans to use the retail experiences to test various products and strategies and share those findings with authorized retail partners throughout the world to improve the consumer experience at every retail destination and further elevate the Bauer brand.


If you have any thoughts on Bauer's plans to open "Own The Moment" retail experiences, let us know with an email to mmaciaszek@nsga.org.


Click here to read more about Bauer's new retail experiences.



Reebok CCM Named Vendor of Year by Sports Distributors of Canada

Reebok CCM was named Vendor of the Year for 2014 by the Sports Distributors of Canada (SDC). The award presentation was made at a reception on Jan. 20 during SDC's Buying & Marketing Convention & Show in Niagara Falls, Ontario.

The evening also featured a celebration and roast for Brent Hume, who is retiring as SDC's longtime Director of Membership Buying Services.


NHL Tests Advanced Systems for Game Analysis and Player Tracking


Hockey fans had a new vantage point on the action starting at the NHL All-Star Game as the league teamed up with GoPro for live game broadcasts using its small, durable cameras.


Footage from the All-Star Skills Competition and All-Star Game was streamed in real-time from GoPro cameras worn by players and referees, mounted inside goals and placed at a variety of angles around the rink.


The NHL will continue to use the cameras to broadcast from new angles during regular-season games. GoPro has formed its first partnership with a major professional sports league with the NHL and the National Hockey League Players Association (NHLPA).


Click here to read more.



26th Annual Let's Play Hockey Expo Set for March 6-7

The 26th Annual Let's Play Hockey Expo, the largest consumer hockey show in the world, will be held March 6-7 at the RiverCentre in St. Paul, Minnesota. The Expo is held in conjunction with the Minnesota boys' state high school hockey tournament and the free event has attracted as many as 40,000.


The Expo also features interactive games and lacrosse, baseball, softball and sports memorabilia exhibits. Charlie Gualtieri, who has worked for CCM, Blademaster and Sher-Wood, will receive the Bob Perani Lifetime Achievement Award at a reception on March 6.


Click here to learn more about the Let's Play Hockey Expo.





Now is the time to become a new member or renew your membership with the Hockey Dealers Association. You can do it easily by clicking here to fill out an application and learn more about the benefits of being a part of the voice for hockey dealers.


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Chuck Suritz

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Marty Maciaszek




In This Issue
Registration Underway for NSGA Management Conference
Registration is now open for the 51st Annual NSGA Management Conference & 17th Annual Team Dealer Summit on May 3-6 at the Omni Barton Creek Resort & Spa in Austin, Texas.

Baseball Hall of Famer Cal Ripken Jr., and popular golf commentator and personality David Feherty will be the keynote speakers at the longest-running event of its kind in the sporting goods industry.

The Management Conference & Team Dealer Summit will also feature some of the leaders in retailing. The team dealer program has sessions about the issues and challenges related to that side of the industry.

There will also be a variety of social events and networking opportunities with leaders from the industry. If you register before Feb. 15 you will receive a $150 gift card courtesy of ASG Southware which can be used on the resort property. 

Click here for more details on the Management Conference and how to register.
Did you know?
This year's 17-12 NHL All-Star Game set records for goals by one team and combined goals.

The Montreal Canadiens set the record for the most goals by one team in an NHL regular-season game (16) in 1920.

The most combined goals in a regular-season NHL game is 21 by Montreal and Toronto in 1920 and Edmonton and Chicago in 1985.
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Have an issue or problem related to the hockey industry? A concern about equipment or rules that you'd like to share with everyone? 
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your news!
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