October 2014


NHL Jerseys Will Not
Feature Sponsor Advertisements



The NHL has rejected the idea of selling prime space on team jerseys to sponsors, which the league estimates would generate at least $120 million in revenue, according to a TSN report. 

During a recent meeting of NHL team presidents in New York, league officials estimated they might raise $4 million per team by allowing corporate sponsors to put their logos front and centre on jerseys, a person familiar with the matter told TSN.


"Gary (Bettman) and owners like the money, but they don't want to be first out of the box with this in North America," the person told TSN. "They'll wait for the NBA or baseball to do it and then be second or third."


The NHL, like other mainstream North American sports, to this point has resisted breaking with tradition, even though NHL jerseys already carry advertising since jersey maker Reebok's logo is so prominent.


In 1999, Major League Baseball considered putting logos on the sleeves of player uniforms, but commissioner Bud Selig said no. As recently as 2012, the NBA made up mock Boston Celtics and Chicago Bulls jerseys with sponsor logos in place of the 'Celtics' and 'Bulls' names on the front, but the NBA ultimately decided against the move.


Reebok's jersey contract with the NHL expires in 2016, and companies including Bauer and Under Armour are expected to pursue a new deal with the NHL, several sources told TSN. The team presidents also heard from several clubs including the New York Rangers who are planning to use jerseys this year that have computer chips built in. The chips will allow teams to more accurately track a player's speed and movements on the ice for use in advanced statistical analysis.



 Bauer Hockey Extends Agreement
with University of Minnesota 


Bauer Hockey has extended its agreement with the University of Minnesota's hockey program as the exclusive equipment provider for the men's and women's Division I hockey teams. The five-year agreement outfits the Gophers exclusively in Bauer equipment on ice, including helmets, sticks and gloves.

The men's hockey team is the defending regular season Big Ten Conference champion and was the 2013-14 NCAA Championship runner-up. The women's program is the defending Western Collegiate Hockey Association (WCHA) champion and was also last season's NCAA Championship runner-up.

The Minnesota men's and women's programs have combined to win nine NCAA national championships. Six of the school's players have earned the Hobey Baker Award and the Patty Kazmaier Award, respectively, as the most outstanding collegiate hockey player.

"Minnesota is a great partner school for us because of its legendary and accomplished hockey program," said Rich Wuerthele, Executive Vice President of Bauer Hockey, "and we're proud to play even a small part in its success by providing the teams with the world's best equipment."

Bauer is the No. 1 global hockey brand and the top brand of choice in the NCAA and National Hockey League. Approximately two-thirds of NCAA teams have exclusive equipment agreements with Bauer Hockey, including 14 of the last 20 teams to make the men's Frozen Four.



Hammer Strength Apparel
Partners with USHL Teams



Hammer Strength Apparel, a new line of performance wear from DryWear Apparel, has forged partnerships with the United States Hockey League (USHL) Lincoln Stars and Chicago Steel hockey teams, and sponsoring a local elite conditioning camp.


"We are excited to support these two premier USHL Junior teams. The players work hard on the ice and our apparel is ideal for keeping them dry during their high-performance games," said Pete Durment, president of DryWear Apparel, the official licensee of the Hammer Strength Apparel brand.

As a team sponsor, Hammer Strength Apparel has furnished the Lincoln Stars and the Chicago Steel with their high-performance base-layer garments. They will also be available in the teams' respective pro shops in the local arenas: the Lincoln Star's "Ice Box" arena in Lincoln, Neb., and the Edge Ice Arena in Bensenville, Ill., home of the Chicago Steel. Hammer Strength Apparel is also developing other cooperative programs with the teams that may include camps, skills clinics and social media campaigns.

The organization also recently sponsored an "Elite Conditioning Camp" featuring National Hockey League (NHL) Stanley Cup Champion coach John Torchetti. The camp was coordinated by SRM Consulting and held at Lake Forest Academy in Lake Forest, Ill., in June. The weeklong event was designed for amateur players born between 1994 and 1998 to improve their skills, scrimmage and learn new on-ice conditioning techniques.

Hammer Strength Apparel is also a partner of The Chicago Youth Football League (TCYFL) and recently launched the apparel line at its season kick-off event in July.



Guide for Hockey Helmets

Football gets most of the attention for concussion concerns, but it is also an issue in hockey as well. The September issue of the New England Hockey Journal takes a look at the importance of protective headgear for hockey players and some of the models from Bauer, CCM, Reebok and Warrior.

"Hockey is arguably the fastest sport in the world. Players skate much faster than anyone can run," said Reebok CCM product manager Laura Gibson. "Players need to protect their heads. They also need to not be weighed down by too much weight, as the head always need to be on a swivel to follow the fast action of the play."


Click here to for more about the NEHJ Helmet Guide.

AHL Equipment Manager
Nears 3
,000th Game

Ralph Calvanese started working with the Springfield (Mass.) American Hockey League team as a stickboy at age 19 in 1974-75 and quickly started doing equipment work. The equipment manager of the Springfield Falcons is scheduled to work his 3,000th AHL game November 8.

"Actually, it's pretty easy to know the number. I know how many games we had in each season, and I know how many I've missed when I was sick or had a bad back," he said.

Click here to read the full story.

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Chuck Suritz

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Marty Maciaszek




In This Issue
INDUSTRY NEWS: NHL Jerseys Will Not Feature Sponsor Advertisements
ON THE ICE: Guide for Hockey Helmets
Nominations Open for NSGA All-Star Awards!


Created in 2011, the NSGA All-Star Awards recognize the most outstanding accomplishments and contributions made within the sporting goods industry throughout the previous year. The goal of the All-Star Awards is to honor activities that should be recognized and repeated throughout the industry.


The 2015 All-Star Awards will be presented at the Management Conference & Team Dealer Summit, May 3-6, 2015 at the Omni Barton Creek Resort & Spa in Austin, Tex. Awards will be presented in the Community Collaboration and Industry Catalyst categories.


The nomination period for the 2015 All-Star Awards program is now open until Nov. 7, 2014. If you have questions about the program, contact Meghan Beach, NSGA Marketing and Membership Program Manager, at awards@nsga.org or by phone at (847) 296-6742, ext. 1280.

NSGA Starts New Job Board

Are you looking for a simple way to find the right candidate for an open position? Are you trying to locate that great job in the Sporting Goods Industry?


Then check out NSGA's New Job Board targeted specifically toward the Sporting Goods Industry. Click here to learn more about this FREE benefit for NSGA and HDA members.

Did you know?

There is some question about the first hockey player to wear a protective helmet. But legendary Eddie Shore was the first high-profile player to wear a helmet in 1933 after he suffered a head injury after a vicious check of Ace Bailey, who nearly died. Shore wore a helmet for the rest of his career.

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