February 2014


Stall & Dean returns to rich hockey roots


Stall & Dean's storied history as a uniform and sporting goods equipment manufacturer dates to the 1890s. It was the first company to make uniforms for professional hockey teams and invented the first hockey helmet after the legendary Eddie Shore suffered a head injury.


Stall & Dean, which recently became an HDA manufacturer member, is making a renewed push into the hockey apparel market under CEO Richard Leibowitz. The hockey line includes vintage jerseys (circa 1936) modeled after the NHL's "Original Six" of the Blackhawks, Bruins, Red Wings, Maple Leafs, Canadiens and Rangers.


Stall & Dean also has game jerseys, team socks and shells as well as a Custom Decoration Program geared toward youth leagues and teams. All of its products are made in the USA in Brockton, Mass.


The history of Stall & Dean also includes signing two of baseball's greatest players, Hall of Famers' Ty Cobb and Honus Wagner, to wear and endorse its products.


Click here to learn more about Stall & Dean's products and its history in the sporting goods industry.


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Let's Play Hockey Expo

Celebrates 25th Anniversary March 7-8


The 25th annual Let's Play Hockey Expo is right around the corner on March 7-8 in St. Paul, Minn., at the St. Paul RiverCentre. This consumer show typically attracts more than 40,000 visitors and is held in conjunction with the Minnesota Boys' State High School Hockey Tournament, which is one of the largest high school sports tourneys in the country.


Also incorporated into the Let's Play Hockey Expo is the Let's Play Hockey and Lacrosse International Expo, an industry trade show which was moved after 15 years in Las Vegas. Click here for more details at the Let's Play Hockey website.


Reebok-CCM elbow pads recalled


Reebok-CCM has recalled 3,700 elbow pads sold in the United States and Canada because they can crack prematurely. The Consumer Product Safety Commission, in conjunction with Canadian regulators, said the EP20K Senior Hockey Elbow Pads can crack, fracture or split and increase the risk of injury.


Reebok-CCM reported one player in Canada suffered a broken elbow, according to the CPSC. The elbow pads were sold across the U.S. from April through November of 2013 for about $110. The foam-constructed pads are white with gray and black colored fabric and the name "Reebok" in the upper and lower arm sections.


Consumers were advised to stop using the elbow pads and to return them to the place of purchase for a full refund or replacement. Consumers can call (800) 451-4600 for more information.


STX Springs Forward Toward

Hockey Product Launch


STX announced three significant steps in mid-January as it prepares to begin hockey equipment sales this spring. The Baltimore-based manufacturer signed NHL standout Matt Moulson to an endorsement deal, secured an on-ice NHL equipment license and reached a multi-year agreement with USA Hockey.


Moulson is now with the Buffalo Sabres after three 30-goal seasons for the New York Islanders. He signed a multi-year deal to use STX sticks in games and will wear STX gloves when the product is finalized. He will also provide feedback to help STX design and develop equipment.


STX will be an official sponsor and equipment supplier for USA Hockey through a four-year partnership. That makes STX the official sponsor of Toyota-USA Hockey Youth, Girls and High School National Championships. STX will also equip the National Team Development Program and the U.S. Olympic Teams. 


Bauer, Hockey Canada announce next phase of "Grow the Game"


Bauer and Hockey Canada have announced the next phase of their Grow the Game partnership to attract new families to hockey. They will expand the Big Assist pilot programs into four markets in Canada and add a program director at Bauer focused on the growth of the game.


The first round of pilot programs were held in Scarborough, Ontario and Halifax, Nova Scotia. Every on-ice Big Assist session was filled and approximately 84 percent of the participants signed up with their local associations.


The Grow the Game initiative was launched in 2012 with a goal of adding 1 million new players to hockey by 2022. 


Easton-Bell hit by data breach 


eastonlogo Easton-Bell, one of the top hockey and sports equipment manufacturers, announced in late January that it was one of the latest victims of a cyber attack. Nearly 6,000 customers who shopped on its website in December had information stolen by hackers.


Easton-Bell said hackers accessed its vendor servers with malicious software. The manufacturer said it shut down the affected servers after the breach and hired investigative consultants to determine how it happened. Target and Neiman Marcus are among the other high-profile companies that have been hit with recent cyber attacks.


The National Sporting Goods Association is trying to help members prevent damaging cyber attacks by holding a session, "Data Breach Break Down," on Monday, April 28 at its 50th Management Conference and Team Dealer Summit in Indian Wells, Calif. Two experts in the area will lead a discussion about the risks and the importance of having insurance should you get hit with a cyber attack.


Click here for more information about the Management Conference and Team Dealer Summit.


 Is Adidas looking to lower Reebok's NHL profile?


Adidas is looking at lowering the team-sports profile of its Reebok component, and the move may first be seen in the NHL, according to a New York Post report. In locker rooms at the NHL Stadium Series games at Yankee Stadium, the cold-weather gear for players on the New York Rangers, New York Islanders and New Jersey Devils was the Adidas brand and not Reebok. 


Because the NHL has not approved a supplier change, it told players to cover up the Adidas logo when the media is in their locker rooms, according to Post sources. Reebok's exclusive contract with the NHL expires after the 2016-17 season, but the Post also cited a source saying a change could occur earlier.


An Adidas spokesperson said in a statement to the Post "there are no plans to change on-ice branding with the NHL at this time."


Click here to read the New York Post story.


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The NSGA Management Conference and Team Dealer Summit reaches a major milestone by celebrating its 50th year on April 27-30 in Indian Wells, Calif. (just outside of Palm Springs). Registration is now open for the longest-running event of its kind in the sporting goods industry,which will feature powerful speakers, education sessions and social opportunities to network with leaders throughout the sporting goods industry.


The lineup of speakers includes Oakland Athletics general manager Billy Beane (who was portrayed by Brad Pitt in the movie "Moneyball"), Boston Marathon race director Dave McGillivray, President's Council for Physical Fitness Executive Director Shellie Pfohl, former NCAA champion wrestler Anthony Robles and renowned business writer, commentator and author Carmine Gallo.


The Management Conference and Team Dealer Summit will also feature the annual NSGA golf tournament and Sporting Goods Industry Hall of Fame Dinner, the second annual NSGA Tennis Clinic and Mickey Newsome Neighborhood Walk and the All-Star Awards Luncheon. A Casino Night and Wine Tasting are new additions this year.


Click here to register and check out more information about the event on the conference webpage. You can also click here to reserve your room at the Hyatt Regency Indian Wells Resort & Spa.






I t was reported by the online Informz newsletter that the Canadian government approved Canadian Anti-Spam Legislation (CASL) in its final form. Businesses will have until July 1, 2014 to assure compliance with the new law if they send emails into, out of or within Canada.


Several CASL requirements are similar to those of other anti-spam laws, including the CAN-SPAM Act of 2003 in the U.S., including the need for accurate header info, disclosure of the sending entity's address and a conspicuous unsubscribe link.


Likely the most significant requirement set forth by CASL is that which says you must obtain express consent from the subscribers on your list. This also means no more pre-checked opt-ins. A few exemptions exist, including some business to business communications, but a tremendous amount of messaging will be governed by CASL.


Additionally, you cannot "grandfather-in" your existing lists. It will be necessary to re-permission your current subscribers prior to the July 1, 2014 effective date. Communications sent requesting permission will also be governed by CASL, so you must get permission prior to July 1.


The law covers all CEMs (Commercial Electronic Messages) such as Email, Instant Messaging, Text/SMS and possibly voice communications. Consider all the ways you might push commercial content to your customers when you are reviewing the legislation.


Canadian regulatory agencies will likely be working in cooperation with the U.S. Federal Trade Commission and other regulators when going after violators sending from outside of Canada.


Those who violate CASL face hefty fines of up to $10 million, along with the opportunity for private action by those on the receiving end of the offending messages (coming into force in 2017).


Click here to read the full text of the law.


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trusox Looking to give some new products a try in your store or pro shop? The Fall 2013 edition of the New Product Digest features a variety of hockey-related products for you to check out. 

sdgoalieshirtstikmate2 We'll be updating the New Product 
Digest periodically. If you want  to get the word out about one of your new products, send a detailed description of the product with photos, the MSRP (manufacturer's suggested retail price), website and contact information to Marty Maciaszek at mmaciaszek@nsga.org.
Click here to view the New Product Digest.



Now is the time to become a new member or renew your membership with the Hockey Dealers Association. You can do it easily by clicking here to fill out an application and learn more about the benefits of being a part of the voice for hockey dealers.


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Chuck Suritz

Marty's signature.jpg
Marty Maciaszek




In This Issue
MANUFACTURER MEMBER SPOTLIGHT ... Stall & Dean returns to rich hockey roots
INDUSTRY NEWS: Let's Play Hockey Expo Celebrates 25th Anniversary March 7-8
GE Capital Sport credit program for HDA members
The costs of gear for hockey players can add up quickly. So, the GE Capital Sport program has come up with a plan for members of HDA and NSGA in the United States to provide financing services to drive your business growth and give your customers the affordable payment options they need.


The benefits for you from the GE Capital Sport program include closing more sales while preserving margins with lower credit costs, instant credit decisions, exceptional service, speed and accessibility, funding deposited into accounts within 48 hours and no monthly program fees.


The benefits for your customers include a dedicated credit line to spend at your store and various promotional financing offers from 6 to 18 months.
It's simple and easy for HDA and NSGA members in the U.S. to get started with the GE Capital Sport program by calling (866) 209-4457. You can also check click here for more information.
What's your beef?
Have an issue or problem related to the hockey industry? A concern about equipment or rules that you'd like to share with everyone? 
Click here to let us know about it.
Did you know?
The Chicago Blackhawks lead the NHL in players playing in the 2014 Olympics with 10. The St. Louis Blues and Detroit Red Wings also had 10 players selected but each team has one player unable to compete because of an injury.
We want your news!
We want to stay on top of the latest industry news and information, so if you have something to share please send an email to Marty Maciaszek.  

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by clicking here or calling (800) 815-5422, ext. 1260 to join today.

Please Contact Us 

c/o NSGA

1601 Feehanville Drive Suite 300

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Phone:(800) 815-5422 ext. 1260.

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