ecole chocolat

For immediate release October 9, 2014
Anna Shea Chocolates Vampire Oreo
 

 

Find Chocolate! app leads the way to treats this Halloween 

 

Halloween is right around the corner, and chocolate treats are not just for the kids who will be knocking at your door. Grownups deserve a treat too, but perhaps something more sophisticated than mass-market bars.

 

Says Pam Williams, founder of Ecole Chocolat "Many adults get into the spirit of the holiday with costumes and parties. Great chocolate is the perfect addition to any Halloween gathering."

 

With Chocomap.com's Find Chocolate! app by Ecole Chocolat, fine chocolate is never far away. Wherever you are, Find Chocolate! will locate the Chocomap.com chocolate shops closest to you.

 

The app is free and currently lists more than 2,500 chocolate shops around the world. More than 15,000 iPhone and Android users have downloaded the app, which is available through iTunes, Android Market, and Amazon apps for Android. It also allows users to upload photos and share reviews. Even if you aren't near some of the best shops, many offer online stores that deliver right to your door.  

 

Some of Ecole Chocolat's graduates have created fantastic Halloween collections for you to enjoy. Anna Shea Chocolates has created spooky chocolate dipped oreos decorated as vampires and black cats, along with ghost marshmallows, creepy eyeball domes and pumpkins.

 

Seasonal Collection from Jacek Chocolate Couture


 

 

Other grads are featuring fall flavors, such as Jacek Chocolate Couture with their Pumpkin Spice Caramel and Gingerbread truffles.

 

"So whether it's pumpkins or cats, skulls or ghosts, it's always better in chocolate," says Williams. Let Chocomap.com's Find Chocolate! app lead you to sweet treats this Halloween.

 

 

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Background notes:

 

 

According to the 2013 Confectionery Performance Review by the National Confectioners Association, the U.S. confectionery market reached $33.6 billion in 2013 - the sixth consecutive year of sales growth. Chocolate is the largest segment of the market, and grew the fastest at 3.6% compared to 2012. A report by the marketing research firm Packaged Facts indicates that in 2013, U.S. sales of seasonal Halloween chocolate candy were approximately $217 million, up 12% from the year before. This growth was higher than that of chocolate candy sales from the end-of-year holiday season, and similar to the growth seen on Valentine's Day. With Halloween falling on a Friday this year, it is predicted that sales could be even higher. Overall sales of premium chocolate continue to grow at a faster rate than "everyday chocolate" available at any grocery or corner store. Chocolate producers have learned that consumers are open to new and innovative products, so they strive for the right balance between innovation and classic favorites.

 

Sources:

Packaged Facts (2014) Chocolate Candy in the U.S., 10th Edition

National Confectioners Association (2013) 2013 Annual Confectionery Industry Performance Review

 

About Ecole Chocolat
  
Founded in 2003, Ecole Chocolat Professional School of Chocolate Arts offers a portfolio of programs for chocolate making - mastering techniques while gaining the expertise and business knowledge needed to become a professional chocolatier or chocolate maker. Ecole Chocolat's founder Pam Williams is the recipient of the Award of Excellence in Service to the Industry from the Fine Chocolate Industry Association. For more information, see our website: http://www.ecolechocolat.com
Contact:

Pam Williams
info@ecolechocolat.com
1-213-291-8309 US

1-604-484-1872 Canada


Ecole Chocolat Professional School of Chocolate Arts