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Producer Spotlight - Medeiros & Son Dairy 

California dreaming comes true...and is sustainable

Brian Medeiros looks at any sustainability innovation in one of three ways: Economic, social, and environmental. (MORE) 

Management Message - Mike Wright, MS, MBA 
Our survey results, and best wishes for the holiday season
The numbers and opinions are in from our year-end survey. We'll share them with you. And don't miss our Tip of the Month. Your participation is appreciated, as is your readership of Nutrition Line. Thanks for a wonderful 2012. Here's to a great new year!

Technical Feature - Travis Thayer, DVM 

Take 5 minutes to become a better manager 
How you manage employees--through consistent training, communication, policy administration, listening and sincere appreciation for quality work--can pay off in many ways. Take 5 minutes to see how.  (VIEW PDF) (ESPANOL)    
D. Kurzawski

Risk Management - Dave Kurzawski 

Two-dollar cheese: what's it all mean?  

Until very recently it looked as though $2.00 cheese may be a mainstay through year end. While we now know that is not the case, don't be surprised if the $2.00 cheese show is simply taking an intermission.  (VIEW PDF)  

Director
Global Research and Marketing

With hundreds of readers completing our year-end survey, there have been a lot of responses to read through. But, the information is highly valuable to us, and is hugely appreciated. Here is a short summary:
  • 80% say they always or frequently read Nutrition Line. 88% say our technical content is very or somewhat relevant. Ten percent were neutral. We'll keep working to convert that 10%!
  • 85% say the amount and length of articles are just right. 11% say it's too lengthy and 4% say they want more.  
  • 33% want Nutrition Line distributed on Mondays, which it is now. 22% would like Wednesday or Friday. We'll continue to think about possibly testing a new distribution day.  
  • As for thoughts about what we can do better, the myriad of written responses seemed to say: "Give us more of everything, and give it to us with details. A sampling of responses wanted:
    • More TMR audit metrics
    • More practical tech tips
    • Greater information regarding dairy economics
    • Increased field trial data
    • More results on Diamond V product trial outcomes  
    • Dollar impacts on feed management changes
    • More content directed toward smaller dairies
    • More case studies or Producer Spotlights 
    • More forage, feed bunk and alternative feedstuffs management articles  

Rest assured we will review all of these topics and see how we can continue shaping our editorial lineup to meet your needs. No matter what, we'll always strive to give you information that is timely, easy and quick to access, and has real-world, practical applications for your business.     

 

As always, we appreciate your readership of Nutrition Line and welcome your input. Happy Holidays! 

 

Kind regards,

 

Mike

 

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producer-spotlightCalifornia dreaming comes true...

and is sustainable  



  Brian Medeiros and his self-built silage facing tool in action  

 

Who:  Brian Medeiros and Rui Medeiros

 

What:  Medeiros & Son Dairy. The dairy was started by his father Rui in 1994, who came to the U.S. from Portugal, dreaming of owning his own dairy. The dairy has grown from 64 cows then to 2400 milking cows today.    

 

Where:  Hanford, CA, near Fresno in the San Joaquin Valley.    

 

Sometimes, it's the small things:  Medeiros & Son Dairy has been recognized throughout the industry as a leader in sustainable dairying. Yet, achieving that recognition is the product of many small things. Take silage management. "We asked ourselves, 'what can we do to reduce spoilage?'" says Brian. "It was a process we started three years ago." First, they put soil around the edge of the pile. "That cut spoilage by 75% at least," says Brian. Then, they began covering the pile with two layers of plastic to seal out as much oxygen as possible.

 

After that, they abandoned using a frontloader with a wide bucket for silage facing. "That was creating an overhang at the top of the pile about two feet beyond the base," says Brian. "It was unsafe for employees to be on top of the pile." Instead, Brian and his crew fabricated a facing tool themselves to create a clean, straight facing. It is easy to attach to a telescopic forklift, has no moving parts and is much cheaper than buying a commercial product.  

 

"All we needed was a welder, a torch and a band saw," Brian says. "We thought, 'let's go for it.'" The result? Spoilage is next to nothing, maybe 2-3 percent. And the need for inoculants is all but eliminated. That's one chapter of the Medeiros sustainability story.  

 

Three degrees of payoff:  Brian and his family are committed to replicating the silage story elsewhere on the farm, from water management innovations to GPS systems used in their cropping operation to energy audits to use of more efficient pump motors to modern feed management software.  

 

Brian, a 2010 graduate of Cal Poly State University, looks at any sustainability innovation in one of three ways: "Economic, social, and environmental," he says.

 

For the economic measurement, it's simple: what is the window for investment payoff and the start of added earnings? "We normally require a 12-18 month payoff window," says Brian. "Some larger projects will take 5 to 10 years to pay off, even though we see immediate savings." Brian says such investments are self-funded by the dairy. That's another sustainability tenet. "My father started out buying two cows, then two more, then a few more after that. He had 45 cows when he was 25 years old before moving to California. Brian says, "When we want to try something new, we save up for it. Once we have the funds, then we look at implementing the project."

 

For the social value of sustainability, it's simple: Safety. Protecting worker safety is not just a moral imperative, "it allows employees to be more productive," says Brian. Employees who stay safe and healthy are not worrying about injury every minute they are on the job, and are going to be more productive over the long term. And long-term productivity means sustainability.

 

Sometimes, it's the big things:  Brian's long-term plan encompasses an ambitious environmental initiative: Convert the entire dairy to solar power, incorporate methane digesters for manure management that will also help power the dairy, and eventually process and market finished milk, butter and ice cream on the farm as well. They all combine to create a self-sustaining dairy, reducing the carbon footprint, while also creating new efficiencies that will add to financial margins.  

 

"My dad would say, 'show me the math,'" says Brian of any new process or investment. "That's necessary, of course, but for me, I want to always do a better job because I want to do this job for years and years."  


With the Medeiros method, those years likely will turn into decades, even centuries.

 

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Tip
Tip of the Month

The Penn State Cooperative Extension Dairy Alliance has developed a very user-friendly "job description generator" that greatly reduces the time and effort required for putting job descriptions together. There are many details available that are common to most dairies and you simply check a box to put them in. You can also add any specific requirements or details that are necessary. You can find that information at http://dasweb.psu.edu/jobdescription/

 

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