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YW2Go Web Marketing Tips  -- Issue #2 -- Dec. 11, 2012
Greetings!

Welcome to the second issue of YW2Go Web Marketing Tips.

Jason Tweed, I'm Jason Tweed, Director of Marketing at A Sound Strategy Inc., the parent of YourWebsite2Go.

Is your website generating serious cash flow?  If not, chances are increasing frequency of updates is the first step to maximizing your website's potential.

This week we look into turning your website into a more substantial stream of revenue.

Jason Tweed
Editor

Five Reasons Why Your Website Doesn't Make You Money!

We build great websites.  Unfortunately, not all of our clients' websites are great.  You see, even the most well designed website, with tons of features and professional quality design are less than great. Great websites need something more.

 

Your website should be a cash machine! If it's not, it's not living up to its fullest potential.  Let's take a look at how good websites become great.

 

Update Your Website To Increase Profits  

 

Top five reasons why your website isn't generating serious cash: (...and if it is, keep reading.  We may be able to make it better.)

 

  1. Your website has gone stale - When was your last update?  Are you adding new products, services, press releases or newsletter updates?  Is everything on your website still accurate? 
  2. People can't buy your stuff - Today every business is an e-commerce business, or should be.  Whether you sell products or services, information or expertise, your customers want to be able to actually purchase from your website.
  3. Your SEO is out of date - Search Engine Optimization is important for any website. Search engines look favorably upon websites that are updated frequently and provide lots of original quality content.  Additionally, tricky techniques that used to work don't anymore, and some of them actually penalize you.
  4. Your website sells to the wrong people - Musicians often make the mistake of promoting music to current fans.  They should be promoting themselves to venues that pay them to perform.  Medical offices provide great patient information, but most medical offices rely on referrals from within the industry.  It's great to have a website that educates, but make sure the customers that actually purchase or refer your services have the information they need as well.
  5. You forgot to tell people - You have the greatest website in the world; perfect content, great SEO, and frequent updates.  Unfortunately, you forgot to tell people to come see you.  For many of us, our customers visit our websites because we encourage it.  Use social media, direct mail, online advertising and offline signage to encourage people who can give you cash to visit your site.  Make it the center of your marketing.

"Ok, we know what's wrong.  How do we fix it?"

 

Unfortunately, those are topics for another day.  Specifically, I'm going to cover each of these individually and in depth over the next five issues.

 

"But, Jason, I can't afford to wait five more weeks!"

 

Ok, no problem.  Give us a call and we're happy to work with you one-on-one.  (Tiny sales pitch incoming...)  I recommend to all of our customers that they set up a regular maintenance plan.  You can update your content, or we can do it for you, but you shouldn't have to become web marketing experts overnight.  Let us help. 


Website Management and Maintenance
Keeping your website up-to-date is important.  As our company grows, more and more of our clients have started looking to us to help manage their content and maintain their website.

We've always offered update services on an hourly rate, however, we've learned a better approach that works for many of our customers.

Monthly website maintenance has several benefits:
  1. Regular updates keep your website fresh and current.
  2. With budgeted time, you'll create more discipline in your web-based marketing.  As with offline marketing, consistency generates better results.
  3. Marketing and IT help are always available.  Regular updates means regular contact with our team of experts.
  4. Budgeting is far easier.  A base monthly budget makes calculating ROI easy.
For more information about our website management packages, visit YourWebsite2Go.com or call 877-699-3211.
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Happy Hanukkah
The Festival of Lights began earlier this week.  Happy Hanukkah to those of you celebrating this holiday.  Enjoy.
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YourWebsite2Go | 877-699-3211 | news@yourwebsite2go.com | http://www.yourwebsite2go.com
104 Bartonsville Plaza
Stroudsburg, PA 18360




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