YW2Go Web Marketing Tips  -- Issue #1 -- Dec. 4, 2012

Welcome to the premier issue of YW2Go Web Marketing Tips.

Jason Tweed, I'm Jason Tweed, the new Director of Marketing at A Sound Strategy Inc., the parent of YourWebsite2Go.

During the coming months I have two primary objectives.  

First, I will be refocusing our marketing efforts on small to medium businesses in the Greater Pocono region.

Second, I want to be a resource for our clients who want to improve their own marketing, particularly, when it comes to utilizing technology.

Each week this newsletter will provide some insights and strategies to start your week off right.  

I'm looking forward to growing our companies together.

Jason Tweed

Good Salespeople Focus on Needs
Here's a thought for the week:
"Business doesn't happen until somebody sells something."
The term "salesman" brings an image to our head of a guy in a gold plaid jacket and polyester tie trying to convince us that a 1987 Ford Escort is destined to be a classic, and with a little elbow grease it'll be collectible.
Good Salespeople Focus on Needs
Good salespeople, however, know sales is simply connecting a person with a product they want or a service of they need.
Sure, sometimes a salesperson will encourage us to buy something we don't need or didn't really want, but good salespeople don't do this. 
You see, good salespeople are able to repeat the process over and over and over with the same customer base. If someone persuades you into a bad purchase, you won't buy from them again. However, if someone helps you identify a need, and shows you a solution that works, you're likely to come back to them repeatedly.
Everyone is a salesperson. You simply need to keep your eyes open for people who have needs that your organization can fill.
Conversely, even dedicated salespeople should never encourage the customer to buy something they don't need. You're better off discouraging them. Your long-term relationship depends on correctly identifying wants and needs, even if it means losing a sale or sending them to a competitor.
You may be saying to yourself, "...but sales isn't my job."
If you work for a business, it's absolutely your job! Sometimes it's selling to a customer. Other times it internal sales... providing information or services to your coworkers, vendors, and others with whom you come in contact.
Focus on meeting needs and solving problems and you, not only will become a salesperson, but you'll become a great salesperson.

What's for Dinner?
When Dennis Jeter first had the vision of YourWebsite2Go, he imagined a fast food style shop creating custom websites for small businesses in a short period of time.

What Dennis realized is that fast food isn't what businesses need.  They need a menu of choices, and different levels of service.

With that, we unveil the new

We still have custom websites for small businesses on a budget.  We offer our Soup and Salad Menu.

For other businesses who want e-commerce or other additional functionality on their website, we offer our Steak and Potatoes Menu.

For larger businesses that want to grow without adding additional staff, we offer a variety of marketing and software solutions that are custom fitted to your business.  With our V.I.P. Gourmet Menu the emphasis is on service.  You can grow your business without hiring additional marketing or IT people, at a fraction of the cost.

Stop by and let us serve you.
Quick Links
Why am I here?
So, you may be wondering why you are receiving this newsletter.

YW2Go Web Marketing Tips goes out to customers, seminar participants, and those who have subscribed via one of our websites.

This free newsletter is supported exclusively by our own products and services. As a subscriber you will receive up to two emails weekly.

At anytime you may choose to receive fewer emails, or unsubscribe all together.

We hope you'll find our newsletter helpful and want you to know we respect your privacy.

If you have any questions feel free to call our Stroudsburg office at 877-699-3211 anytime.
Thank you
As the holiday season approaches, we want to say thank you to our friends, customers and colleagues.  
Thank you for letting us know our work is important, and thank you for supporting the families of: 

Kara Borel

Melissa Brewington

Bill Hansen

Dennis and Betty Jeter

Lisa Mercado

Michael Rapino

Jason Tweed


It's our honor and pleasure to serve you.

Happy Holidays

YourWebsite2Go | 877-699-3211 | |
104 Bartonsville Plaza
Stroudsburg, PA 18360

2012, A Sound Strategy Inc. All Rights Reserved.