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Event News You Can Use
January 2014 

     

2013 ISES Esprit Winner Ashleigh Dorfman CSEP Happy New Year!

Have you made your resolutions yet?  If not, good! This month's issue offers ideas for a new kind of New Year's resolution ... resolutions to improve your events.  Dieting and gym memberships are optional <smile>

As always, I wish you many reasons to celebrate and much success with your resolutions!

Ashleigh Dorfman, CSEP

Event Consultant 

{inspiring ideas} Event Resolutions

Tired of the same old resolutions that don't stick beyond 2 weeks?  Then, resolve to improve your events - make them more meaningful, valuable, successful and fun!  Below are five resolutions to inspire you:

Resolve to tell a story. There's a reason why you're hosting an event ... so tell it before, during and after the event. Done properly, your story will create an emotional connection with participants, who will want more ... to do more, give more, to buy more, you get it!

Resolve to give back. [My favorite!] Incorporate a charitable element to your event and attract stronger support to your mission while contributing to the well-being of your community. 

Resolve to engage attendees.  Guests have two options at an event - attend or participate.  Encourage the latter by creating interactions - with leadership, products, programs - and watch your guests become loyal supporters!

Resolve to work smarter, not harder.  Set your event up for success with one initial task - establish goals and objectives.  They will be you guiding light in developing the rest of the plan, making tough decisions and curbing expenses.

Resolve to change one element.  Especially good guidance for annual events ... make one change - venue, emcee, menu, entertainment or theme - to keep the program fresh and exciting! 

Which resolution will you make?  Let me know if you need help with ideas and or implementation! 
{sneak peek} Magical Celebration

Balloon bunny face
Adorable?  I'm collaborating with Festive Effects this month to decorate a magical birthday celebration.  Inspiring details coming next month!
{local events} Are You Going?

Capitalizing on Corporate Social Responsibility
The Business of Giving Back 
Thursday, January 16 
Sheraton Reston Hotel 
8:00 - 10:00 am 
American Girl Fashion Show: 
Styles of Yesterday and Today 
Saturday, March 22 and Sunday, March 23 
Sheraton Pentagon City 
Times vary 
Hosted by the Junior League of Northern Virginia


A little disclaimer - I'm a proud member of the Reston Chamber's Community Engagement Community and JLNV's Community Advisory Board! 
Upcoming Events!
   
A Magical Birthday Party
Cherry Blossom Festival events - TWG
A Salute to Service - TWG
10th Annual Night of Heroes - TWG

May I add your event, too?! 
About posh productions, LLC
 
I won an Esprit ... my first international event award for a fundraising eposh productions, LLC is an award-winning strategic event management company specializing in marketing events, fundraising galas and milestone celebrations!  My goal is to help clients celebrate in a creative and worry-free manner. 

Contact me today to schedule your complimentary, no-obligation consultation.
Ashleigh Dorfman, CSEP
President | Event Consultant
posh productions, LLC
ashleigh@experienceposh.com
703.476.6530