{event strategy} 4 Reasons Why Events Should be Part of Your Marketing Toolbox
Marketing is complex, especially when the "it" tactics change frequently. Currently, "it"is content marketing and before that, "it" was social media, blogs and so on. Call me classic, or just biased, but the one tried-and-true tactic is events. Events are a catalyst for growth and change, and when used in conjunction with other marketing activities like social media, blogs and emails, for example, the impact is powerful; results are achieved that last beyond the event. If you're still on the fence, below are 4 reasons why events should be part of your marketing plans: - Build brand and awareness
- Generate new leads
- Engage existing customers
- Educate attendees
If you're thinking events are too expensive, then take baby steps - sponsor an event or secure a speaking engagement and progress to hosting an event. Events come in all shapes and sizes, as well as price points. The best strategy is to identify events that support your goals and objectives and determine how you can best maximize your investment and achieve results. Need more assistance? Let's chat! |
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Pinned by posh!
 Like many people, I am obsessed with the TV show, Downton Abbey! I love the scandals, betrayals, one-line zingers from Dowager Countess Lady Grantham ... and of course, the lavish formal dinners, afternoon tea and, thanks to Cora's American mother, Martha Levinson, nouveau cocktail parties with food buffets and 'everyone eats all around the house' <smile>.
Want to entertain like its 1920? Check out my Pinterest board for inspiration!
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{article} Raising Awareness for Turner Syndrome
 Do you know that 1 in 2,000 females are born each year with Turner Syndrome (TS)? If you're not familiar with TS, you're not alone; not many people know about this non-inherited chromosomal condition, including my then-newborn's pediatrician, nurses and other specialists. It took a year of many, many tests and procedures to finally receive a diagnosis ... yet the symptoms were present from day one. Click here to learn more ... and if you or someone you know has Turner Syndrome, please let them know that I am starting a Northern Virginia Support Group for women, girls and their families ... and yes, there will be events!!
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posh events
Black Tie & Boots Inaugural Ball - Registration & Seating Consultant
Lego Friends Birthday Party
Operation Shower - Contributor
Annual Monte Carlo Night
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About posh productions, LLC
posh productions, LLC is a strategic event management company specializing in corporate and non-profit, as well as personal celebrations! Contact me today to schedule your complimentary consultation. |
Three days ago, Punxsutawney Phil predicted an early spring; I couldn't be more thrilled!
Last month, I worked my first inaugural ball - the Black Tie and Boots Presidential Inaugural Ball (BT&B). I was the lucky event planner responsible for the invitation, ticket sales, Sponsor Dinner seating and on-site registration for thousands of guests. Looking back on the experience, I wondered what had I learned from this amazing opportunity? A lot ... click