The Newsletter
May 2013
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Director's Message
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This month, we have a variety of items to share. For example, check out the maps that Dave Armstrong created on the California Population with a bachelor's degree or higher.
In addition, Constant Contact is co-sponsoring an event on Thursday, May 16th at the Chico Family Masonic Lodge. Join us to learn about combining your presence in social media, email and mobile applications to get results.
Also, be sure to read the latest information news on Broadband in California, including the USDA News Release.
Proudly, we share an original, hand-drawn map created by our Research Assistant Amy Lippus, for which Amy recently won first place at the California Geographical Society Conference in San Luis Obispo.
Dan Ripke
Director
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Percent of Population with a Bachelor's Degree or Higher (2011)
Click on the maps below to see full-size
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Human capital is an important element in the economic well-being of our community and the state. As low wage, low education jobs are continuing to be outsourced to emerging nations, the role of California in the world economy must shift to increasingly higher skilled and knowledge based industries. To facilitate this change, it is critical to monitor the current state of human capital and record the progress of our efforts to ensure California and our region are world competitors. Above are two maps that showcase the current levels of human capital by census tract and the trend of human capital from 2000 to 2011 by county.
Click on the maps below to see full-size  | | MAP 3 |
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 Promote Your Business with Social Media, Email, Mobile and More!
At this FREE event, learn how to combine your presence in social media, email and mobile applications to get results. Receive tips on establishing brand identity, creating, scheduling, timing and sharing your promotions and your business. You will review case studies, examples, and receive a link to Constant Contact's "Toolkit" with pre-constructed promotional pieces! We'll also show you how to put together a PLAN to let your customers know about your promotions whether based upon special resources, "deals," or holiday events. Your promotion: make it timely, make it easy, and make it shareable. Then, we will have a brief discussion about coupons and deals: do they work? Yes, when done right. We will share best practices, tips and case studies. When: Thursday, May 16, 2013 8:30 - 11:00 am
No Cost Workshop: Register NowGet More InformationWhere: Chico Masonic Family Center 1110 West East Avenue Chico, CA 95926 Driving DirectionsFor questions please call Josh Brown (530) 898-3851 or email at jjbrown@csuchico.edu |
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Broadband News
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 USDA recently announced new guidelines for its Community Connect broadband grant programs, now including rural, remote areas rather than excluding them (which is what happened in '09-'10 during the ARRA funding era, and which I believe was inadvertent; it took Dr. Glenda Humiston, CA State Director for USDA, to teach USDA that the old definition of rural, remote excluded a majority of CA's communities, hence CA received only six (6) ARRA Stimulus grants for infrastructure deployment). USDA's News Release No. 0087.13: Click HereTo read the official rules and regulations: Click Here Also, I ask you to visit the CA Interactive Broadband Map, and search for service providers in your area. If the map says services are offered where you live, yet you cannot---for whatever reason---get reliable, dependable, (affordable?) high speed Internet service, please contact me, Cathy Emerson @ cmemerson@csuchico.edu; or call 530.898.3862. I need to know how serious you are about getting broadband to your community, if at all. California Interactive Broadband Map |
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Amy Lippus, a research assistant here at the CED, won first place at the California Geographical Society Conference in San Luis Obispo last weekend. Her hand drawn map titled "Penelope's Travels" placed first in the Paper Cartography category. The map was an assignment from an Introductory Cartography course at Chico State University, that required the students to hand draw a map of a fictional island using only a journal description of the island landscape. The assignment required geographic expertise, attention to detail, and a steady hand. The process was intended to develop appreciation for traditional analog cartography. This is Amy's second year in a row placing at the CGS Conference.
Click on the map below to see full-size
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There are multiple organizations in Chico and Butte County providing economic development assistance. These organizations collaborate to provide expertise to the diverse local business base. Some organizations provide direct business assistance, such as financing, human resources, and business counseling, while others operate programs to help generate economic activity. Utilize the Chico Business Services Guide today to help clear your path to services in Butte County. |
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