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IN THIS ISSUE:
Tips, Tricks & Tidbits
Featured Article
Project Spotlight
Ask The Experts
Notable News
Our Story

1.22.13 | volume 2 - issue 2

 

 

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Greetings!    

   

Gina O'Daniel

We hope that your 2013 has started out just as you had dreamed.

The theme for this week's newsletter is EFFECTIVE. In this week's issue of Top Results we share steps to help you build a effective and more cohesive brand to attract your perfect client with the goal of getting them to see you as the only company they want to do business with.
  
Happy Reading!
Gina O'Daniel

Gina O'Daniel

CEO/Creative Director

 

Tips Tricks and Tidbits F

Google Analytics

 

WEBSITE MARKETING TIP - GOOGLE ANALYTICS 

By now you have most likely heard the buzz around Google Analytics. Yes we agree it is a very good tool to incorporate into your website. But if you don't use it, what good is it? 

 

This week's tip describes how Google Analytics relates to you and why you would want to use it. Too often we hear our customers tell us the "their SEO person" told me we have to have Google Analytics, but then tell us they have never reviewed their site's Google Analytics report.  Google Analytics, by itself will not help improve your site's effectiveness or conversion rate.

 

To get the most from Google Analytics,  you will want to ANALYZE the wealth of information provided by the report on a frequent basis, and to list, prioritize, and take action to improve your site based on the data. By doing this, it will not only help your conversions but it will also keep your website fresh and up to date with what is relevant to your business.  

 

Don't know where to begin? We can help you with our "Ask The Expert" strategy sessions. Let us help you strategize your 2013 roadmap to the updated you.   

 

 

Featured Article Divider F

5 Steps To Brand Image

 

5 EASY STEPS TO AN EFFECTIVE AND MORE COHESIVE BRAND   

There is more to building a brand than a logo or website. Yes, those are important, very important, but to best achieve your business vision, you have to have a plan - a brand blueprint to know where to start and how best to get there.   

 

Building a brand is like building a house. Like the fairy tale of The Three Little Pigs, the pig who took the time to build his house out of bricks had the best foundation to outstand the huff and puff of the big bad wolf.     

 

Many businesses go wrong by not building their brand with a good plan. They can tend to get distracted by shiny objects or move with reaction and not a plan (the huff and puff). 

 

Below are 5 steps that can help you build a strong brand...   

 

Step 1 - Brand Review

 

Where is your brand right now?

 

To do this, collect all of the branding, marketing and online (web, social media, etc.) materials you are currently using. Spread them out together on a table.

 

How do they look?

 

Do they reflect the company you are now or are they outdated and stuck in the past?

 

Do you have an identity problem - does what you have been using have many different design styles that make your company appear disjointed as if they are from more than one company?  

 

Step 2 - Build a Foundation

 

This is where you start building your brand to reflect your business - not the business you once were or one that reflects your competitors.  It will give you the footing from which to build upon to match your blueprint and not a decoupage of outdated or non-reflective branding.

 

This process will help you to gain clarity about your brand and will help you communicate to:

 

    *    Your Clients
    *    Your Vendors
    *    Your Partners & Affiliates 

 

In essence, by building a foundation, it will give you stronger connection, save you money, get better results and more (and better) leads.

 

To build this foundation you will need to define:

 

    *    What is your business personality and style?
    *    What makes your company different than others in your industry?
    *    Who is your client - what do they want, need and desire?  

         And, how do they feel after they have worked with you? 

   

 

[ READ MORE OF THIS ARTICLE ]   

 

 

Project Spotlight Divider F

Sagen Group

 

SAGEN GROUP PROPERTY MANAGEMENT 

We are excited to announce the recent website redesign of Sagen Group Property Management!   

 

Are you looking for the perfect home or apartment to rent in the Seattle Area? Sagen Group Property Management can help you find a place to lease. Sagen Group Property Management can also help property owners by performing management services for their properties. 

 

This site features:

- Complete Content Management System 

- Automatic Generation of Property Slide Shows 

- Intelligent Contact Us Forms That Automatically Routes  

   Messages To Correct Recipient 

 

[ VIEW WEBSITE ]   

 

 

Featured Service Divider F

Ask The Experts

 

ASK THE EXPERTS  

You asked for it, and we are happy to deliver.    

 

O'Daniel Designs is now offering "Ask The Experts" Brand Strategy Sessions.  

 

Are you tired of feeling like you are beating your head against the wall, paralyzed not knowing where to begin or have questions on your branding, marketing, website, social media or search engine marketing strategies and not sure how these should connect? The experts at O'Daniel Designs are now offering blocks of time where we work with you to untangle your questions and plan out the best roadmap to attract clients.  

 

[ SCHEDULE YOUR SESSION ]   

 

 

Notable News F

Gina Radio 2

ON AIR - RADIO INTERVIEW 

TALKIN' ABOUT BRANDING ON A BUDGET

Branding on a Budget. That was the topic that our CEO, Gina O'Daniel spoke about when she was a guest on Debbie Whitlock's radio show, Femme Finance (Friday's 9-10 am - Seatttle - AM1150 & 1150KKNW.com).

 

Gina talked about the ins and outs of branding on a budget. Didn't hear the show? You are in luck. Click the link below to listen to Gina's interview.

 

[ LISTEN NOW ]     

 

 

 

Femmenation Event  

IN THE COMMUNITY -  

FEMMENATION - A TOTAL NETWORKING EVENT 

O'Daniel Designs is proud to be a sponsor of this year's Femmenation - A Total Networking Event. This all day event features outstanding speakers and creates a platform for women to build thriving businesses, strengthen careers and impact communities for which they live. Don't delay - get your ticket today...before they are all gone. 

 

Friday, March 1st - 8:15am to 6pm 

Century Link Event Center (Seattle)   

 

[ MORE INFO & TICKETS ]      

 

 

Our Story divider F

Gina and Leon

 

O'DANIEL DESIGNS is a branding, marketing and interactive (including web) design firm.  Since 1996 O'Daniel Designs has assisted business of all sizes in establishing an eye catching brand identidy that helps them to get noticed as leaders in their industry sector.  Whether you are a company of one or employ thousands, O'Daniel Designs helps get you noticed so that you can not only competed locally but globally.  We help small businesses look big.

 

Visit our website
www.ODanielDesigns.com
for a list of our design services and to view our portfolio.

 

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