Calling All Members!



Hello and it is with great enthusiasm that we present to you the Virtual Chapter's Inaugural Membership Newsletter. On a quarterly basis, we will provide chapter updates on programming, best practices, members and sponsors. We hope this serves to keep you, our important members, connected and engaged!

Programs Update
We are committed to delivering relevant, thought-provoking and educational programming and the Professional Development Committee started the year off strong. We covered a host of topics - from the looming rate hike in September with Wells Fargo economist, Sarah House, to Proxy Season preparation with industry thought leaders in October to the very important IR Charter Certification Process in November with NIRI President and CEO Jim Cudahy. Finally, we ended the year with a bang (or a tweet) with an overview of Social Media trends and practical advice for IROs on how to monitor and integrate into their communications.

All of the webinars were well attended and, in case you missed them, we provide a synopsis below. You can also access the archives

Membership Update
In September, the Membership Committee introduced our Virtual Program Partners, an initiative to provide our high-quality programming to other chapters. Currently, we have six Partners that have teamed up with the VC. We welcome Boston, Cleveland/Central Ohio, Kansas City, Seattle, South Florida and Triangle Chapters to our network!

New Initiatives
Save the Date! On April 12, 2016 the VC will host for the first time "NIRI Virtual Gets Physical." Membership surveys have consistently identified that you are interested in getting together physically to connect and network. We have identified eight cities and hosts that have at least six VC members. These include Detroit, Tulsa, Birmingham, Buffalo, Suburban, Des Moines, Nashville and Portland. We are hoping this initiative will grow each year. Contact Jackie Powell at 864-384-3265 or via email at if you are interested in attending.

As always, we would like to thank our NIRI VC sponsors, as they are crucial in the success of our Chapter.  Thank you to:

Gold Level Financial Sponsors:
Broadridge, SNL IR Solutions and TalkPoint
Silver Level Financial Sponsors: IPREO and Q4
Bronze Level Sponsors: Business Wire, Corbin Perception, Craib Design & Communications and PJD

Finally, we would like to thank all of our VC committee volunteers for the time and passion they have put into making this a "Gold Standard" chapter. May all of you have a very Happy New Year!


Beth Carty, Washington REIT and Rebecca Corbin, Corbin Perception

 Learn More about the benefits of membership in our Member Profile.

Beth Carty
Finance & Investor Relations 
Washington REIT
Rebecca Corbin
Founder & Managing Partner 
Corbin Perception
During the 2015-2016 program year, NIRI's Virtual Chapter Professional Development Committee put together what we consider a stellar roster of programs. The following Webinars were well attended and, in case you missed them, you can access the archives here.


September 24: "Fed Up? How Looming Rate Hikes May Impact Equity Markets"

Given the continuing volatility in financial markets and the importance of actions by the Federal Reserve, Sarah House, Vice President and Economist from Wells Fargo Securities led a discussion on the fundamentals of the US economy and the likelihood and potential impacts of rate hikes on the equity market.

October 13: "2016 Proxy Season - Considerations and Tools to Prepare for Tighter Focus on Say on Pay"

Thought leaders shared their views on what to expect and how to prepare for the ever-increasing focus expected on executive compensation. This discussion included best practices for aligning investor and management interests over the long-term.

November 10: "History in the Making: Investor Relations Charter Certification Process"

NIRI President & CEO, Jim Cudahy, provided participants with an in-depth view of NIRI's Investor Relations Charter Certification Program including program eligibility requirements, application deadlines, the certification process and continuing education requirements. This was an important program for anyone considering certification.

December 8: "Using Social Media as an Effective Tool of your IR Program"

This program had record-setting participation, and included examples and tactical advice on how to incorporate social medial tools in your IR program, given the highly regulated world of investor relations.

January 12: "Activism - Anticipating, Preparing and Responding"

Shareholder activism is an impactful trend and a growing investment class. In this program, experts reviewed recent activism trends and how IR can take the lead in this ever-increasing risk for companies.

Don't miss our upcoming programs, which include:
For your convenience, the programs all occur on Tuesdays at 12:00p.m. ET and can be found on our website where you can search by month and easily add them to your calendar. The Virtual Chapter is also certified and Continuing Professional Education (CPE) credits are offered for attendance.

Getting to Know:

Ron Parham
Sr. Director of Investor Relations & Corporate Communications
Columbia Sportswear Company

VC: What led you to IR and where has it taken you?

I came to IR by way of accounting, having started with Coopers & Lybrand after graduating from Oregon State. Several former C&L colleagues lured me to Nike, which had always been an attractive company to me because I was a runner. I spent four years in various accounting roles before being asked to become Nike's first full-time director of investor relations, a role that I held for the next eight years. I left Nike in 1998 to start my own IR consulting firm in Portland. After nine years advising companies in a variety of industries, global apparel & footwear company Columbia Sportswear came calling in late 2007 just as the recession was looming. The opportunity to stay in Portland and move back to IR on the corporate side, and in an industry I knew very well, was impossible to pass up.

VC: What do you especially like about the IR role?

IR blends my interest in financial markets and writing. It gives me the opportunity to interact at all levels of the organization and with institutional investors and analysts, which I love. I liken the role to giving the play-by-play and color commentary of an athletic event, connecting strategy with results and how we are performing against the competition.

VC: What is the most challenging part of being an IRO?

Having to communicate bad news, especially sudden or unexpected bad news. That said, it's an important part of becoming a good IR practitioner because you learn first-hand about how to respond and execute under pressure.

VC: What was the most exciting thing to happen to you as an IRO?

Being part of NIKE's IR team when it really took off, with a global brand driving rapid growth from under $1 billion to $6 billion in just 8 years. That experience gave me a real appreciation for the power of brand in combination with great operational execution.      

VC: Tell me about your involvement with NIRI and what you get out of it.

When I joined NIRI in 1988, I attended the national conference and was blown away by the breadth of issues that comprise the profession of IR. I served as president of the Portland NIRI chapter for eight years before we integrated into the Virtual Chapter, where I now serve on the professional development committee. I was also recently elected to the NIRI national board. My involvement in NIRI is a way for me to give back and help those just starting out in IR while also being part of a community of people who understand the professional challenges and share experiences and best practices.     

VC: Tell me a fun fact about you that not a lot of members know.

The ringtone of my phone is the theme song from the 60s TV show Gilligan's Island. Gilligan is a lifelong idol of mine. He doesn't take himself too seriously, he's always trying to help others and is a sincere, all-around good guy. That mindset helps me keep a balance between my professional and personal life.

Above:  Ron Parham
Sr. Director of Investor Relations & Corporate Communications
Columbia Sportswear Company

New &
Renewed Members

NIRI Virtual would like to welcome and congratulate both our new and renewed members.

Ruben Argueta
Quidel Corporation

Eileen Banko
Citizens Financial Group

Heather Brewer
Regions Financial Corporation

Kathleen Bruegenhemke
Hawthorn Bancshares, Inc.

Kary Brunner
Wal-Mart Stores, Inc.

Chaya Cooperberg
Progressive Waste Solutions

Rebecca Corbin
Corbin Perception Group, LLC

Loren Dargan
Tanger Outlet Centers, Inc.

Mary Gentry
ScanSource, Inc.

Ira Gostin
Tahoe Resources Inc.

Eric Grimshaw

Perry Grueber
Wausau Paper Corp.

Dale Harrington
Empire District Electric  

Ted Heimler
Cynapsus Therapeutics Inc

Joerg Hoffmann
Wacker Chemie AG

Cynthia Holt
Tanger Outlet Centers, Inc.

Anthony Hung
VIPABC / TutorGroup

Mark Kinarney
Credit Suisse Group

Mark Kobal
Central European Media Enter.

Kelly Langele
Infinity Property and Casualty

Kevin LeBlanc
Higher One

Claire McAdams
Headgate Partners LLC

Sandi Meeks
Regions Financial Corporation

Raj Mehan
Steelcase Inc.

Gregory Miller
The University of Michigan

Vicki Mills
Employers Insurance Group

Lien Nguyen
Tupperware Brands Corp.

Anita Novak
United Fire Group, Inc.

Jeffrey O'Keefe
Hovnanian Enterprises, Inc.

Kristy Olshan
Armstrong World Industries, Inc.

Scott Pond
Nu Skin Enterprises, Inc.

Robin Riggins
FBL Financial Group Inc.

Anjali Shah
Sun Communities, Inc.

Christine Skold
Tractor Supply Company

Amanda Stevens
D.R. Horton, Inc.

Trisha Voltz Carlson
Hancock Holding Company

Thomas Ward
Simon Property Group

Thomas A. H. White
Unum Group

Gloria Zabel
Lattice Semiconductor


IR websites should be an extension of the conversation you have with
potential shareholders. Basic filings don't paint the whole picture, and investors are looking for that something extra that makes you stand out from your peers. S&P Capital IQ and SNL's IR sites offer more than standardized filings; they tell your unique financial story to the investment community through an interactive platform with custom design, exceptional data and proactive service. It's because of this, and more than a decade of experience in the industry, that hundreds of public companies have chosen SNL as their IR provider. To learn more about S&P Capital IQ and SNL, or to request a free trial site, visit us at
"In 2016, I think we'll continue to see the trend of investors expecting news, financials and general information in real time. The market moves quickly and investors are expected to keep stride. As a result, the IR function within a public company is no longer about website maintenance and basic filings; it's about complete IR intelligence and using the latest technology to communicate to both shareholders and internal stakeholders at market speed. And IR providers are rising to the challenge. More and more, leaders in the IR space are enhancing their services to offer IR professionals more than just the tools for telling their own financial story, but the necessary market insights required to understand how their stories are fitting into the larger picture and adjust their IR strategy as necessary."

- Bradley Scott, Associate Director, IR and Corporates
  S&P Capital IQ and SNL Financial

We'd like to thank our sponsors for their continued support.
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Bronze Level Sponsors

Sponsor - Businesswire


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