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Medical sales - grabbing physician attention
Do docs have time to see you? Unfortunately "No" is often the answer. This lament is familiar from patients - and we're certainly hearing it from sales people selling in the medical space. Continue
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5th issue impacting medical sales in 2013 - customer satisfaction
In our last blog we posted 4 hospital-physician issues impacting medical sales in 2013:
- Hospital consolidation continues
- Hospital-physician alignment grows
- ACOs are on the rise
- Hospitals will continue employing physicians
Measuring customer satisfaction is another trend that hasn't been written about as much in the medical sales world, but strikes us as one with implications for selling to physicians and other hospital medical staff. Continue
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Medical sales value imperative - help physicians decrease risk
Physicians are in the risk management business - trying to avoid risk or at least manage it. So, when physicians interact with medical sales reps they are looking for people with products that can help them manage the risks they must face every day. Continue
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4 hospital-physician issues impacting medical sales in 2013  One key to a successful 2013 is crafting effective account sales strategies ... and a linchpin of a successful sales strategy is an understanding of the customers and the issues they face. Let's take a look at four critical issues affecting hospitals and physicians as 2013 unfolds. Continue |
