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Communication Matters Newsletter
Four Reasons to Write Your Own Book

Presentation Sin
My book is done. And as much as it feels like a huge weight has been lifted, Rule #1 (It's not about me) suggests that you probably don't care. So rather than talk about all the hard work and thank the people who made this possible (what, you think I wrote and edited and designed and published and marketed this on my own - I know when to hire help to cover my deficiencies!), let me share with you why this book (and the book YOU should write!) is important by comparing it to speaking (which we also did here last May when I co-authored my first book,  6 Steps Forward: Every Man Matters.)

First, writing is important because it makes you synthesize ideas. 
You can't fudge. You don't get another chance to explain. Leaving the reader confused means they put down the book (and probably don't pick it up again). If you don't make sense, it's obvious. Speakers have a little more leeway, because they can adjust in a live performance. You can't adjust the book. What's in print stays in print.

Second, writing and speaking both give you the voice of authority. 
I'm a regular guy. I don't expect that Presentation Sin will shoot up the charts (although prior to this formal release, we had made the list as #75 ranked book in one category:  Books> Business&Money> Skills> Running> Meetings&Presentations).

Third, writing and speaking are both made a LOT better by getting input from others. 
My original manuscript (written in spurts over five-plus years) was 80,000 words. The final book is less than 55,000. And it makes a WHOLE lot more sense. Multiple sets of eyes - grammar Nazis, people who know my stuff, strangers, artsy folks, technical folks - had a hand in cleaning it up. 
  
Lastly, the magic of writing (and speaking) is... HARD WORK. 
It's a lot less talent and more about putting in the time and effort. I've found both to be made possible only through accountability. I need others to push me, encourage me, and have the honesty to tell me when it needs work (or thrown in the garbage). Just do it.

A major difference between writing and speaking is the end goal. With writing, the goal is definitely to put the completed product in the hands of hundreds (maybe thousands, millions?). In speaking, the goal is not to just get through a speech. Because just getting through a speech is NOT the same as being effective at speaking. And I suppose a completed book can be lousy, but the main objectives of a book are in its completion. And the main objective of speaking is.... well, just read the book.

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P.S.  If you read the book, would you do me the favor of submitting an Amazon review? You know me - but the real credibility to those who don't know me is YOU. Your voice is more valuable than my voice. Just like your success IS my success. Thanks in advance for helping me in this way.


    
What you can expect from the book
 
(PLUS: How to get your FREE copy TODAY only, September 30!)

The book is really a collection of the observations I've made in the last decade about speaking.  Those have coalesced into the programs we teach at MillsWyck Communications and are the basis for everything I believe about how to speak effectively.  It's mostly lighthearted stories and includes over a hundred concrete tips that you can use to improve your speaking.  At times, it's funny.  It has elements that will surprise you.  But it's the nuts and bolts of why we are effective at helping speakers excel on the stage.

Here's a short story (a Sin) I observed and the subsequent tip from the book:
I watched a personal improvement coach deliver a message titled "Seven ways to...[something or other]." In his live presentation, he gave three ways to "something or other." When an audience member asked him about the complete list, he said we'd have to buy his book to get the other four.
He over-promised and under-delivered. (W-aaa-yy undelivered.)



Now here's my over-delivery: 
Today (and today ONLY, September 30), you can get a Kindle download of the book... for FREE!  

Hey Virginians!

Powerful, Persuasive Speaking Workshop
Oct 19-20, 2015  

We are once again offering our popular two-day intensive speaker training through our relationship with the University of Richmond School of Professional and Continuing Studies. The class is in Richmond on October 19-20. We still have a few seats left.  Would you be so kind as to ask your co-workers and friends and circulate to your professional networks in the area? 

Please register through the University of Richmond site here.
October 2015
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Nov 9-10
Dec 7-8
2016 Dates: 
Jan 25-26, Feb 29-Mar 1, May 2-3, June 20-21, Aug 8-9, Sept 26-27, Nov 7-8

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Two days that will change your life!  This highly interactive, hands-on workshop gives you the skills to face an audience and deliver content in a clear, concise, and compelling manner. Close that deal, give that career-changing presentation, or motivate your audience to action. Speak with confidence, power, and ease. Limited seating.
Upcoming Speaking Events

Triangle AMA
American Marketing Assoc
October 15, monthly lunch
Raleigh, NC
Based on his new book, on Presentation Sin, Alan's talk will help you "Discover How to Start Engaging Your Audience."

Presentation Summit
September 27-30
New Orleans
Alan will be presenting at the national Presentation Summit on two topics:

1) "When It All Goes Wrong: Making your speech good when your situation turns bad." 

2) "What NOT to Say: The 10 dumbest things speakers say."  

Join him in the French Quarter for a great week of learning and fun!

High Five Conference
Triange AMA
American Marketing Assoc
March 2, 2016
Raleigh, NC
Pre-Conference Workshop: Speak With Confidence.
Register early!
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If you need a speaker for your next corporate meeting, professional organization, or conference, contact us at nfo@millswyck.com. Check out our keynotes or have us customize a presentation or workshop for your group.
Now booking speaking engagements for Spring 2016.  Book early!
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Find out more about our public workshops, corporate training, private coaching, and keynote speaking at  
MillsWyck Communications
Communication  matters.  What  are  YOU saying?
  
Alan Hoffler, Philorator (Teacher & Lover of Speaking)
(919) 386-9238 
email:  info@millswyck.com

Alan Hoffler is the Executive Director and Principal Trainer at MillsWyck Communications.  He is a Trainer, Speaker, Author, and Coach who passionately moves others to effective and engaging communication.Follow me on Twitter