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While technical defects have prevented millions of consumers from enrolling in the online health insurance marketplace, members of the National Association of Insurance and Financial Advisors say consumers' lack of experience and knowledge in choosing a health plan poses an even greater challenge.
 
"The inability to log on to HealthCare.gov is just the first obstacle consumers face in their efforts to purchase health insurance," said NAIFA President John F. Nichols, MSM, CLU. "Consumers need the expertise that brokers and agents provide in helping them choose a plan that meets their unique needs. We want to be a solution by helping consumers make the right choice on the exchanges. Coverage does not begin and end with enrollment."
 
Nichols said consumers need assistance in three major areas:

Comprehension: Consumers do not understand the various medical plans currently offered on the state and federally-facilitated marketplaces.
  

Pricing: Consumers are unable to compare the pricing of the plans and determine which plan is best for them and their families.

Application process: Consumers need assistance completing the complex application for coverage.
  

While millions of Americans have had major difficulties logging on to the site, there is an even greater flaw in the ACA that affects poorer Americans, says NAIFA President John Nichols: Government subsidies are available only to those purchasing plans through the federal and state exchanges, which limits the options of lower income consumers who cannot consider competitive plans outside the exchanges.
 
"Those hurt most by the glitches are the most needy," Nichols said. "Individuals who aren't eligible for subsidies can easily obtain coverage outside the exchanges on the existing market, which isn't filled with glitches and delays. Unfortunately, lower income Americans can only use their subsidies for coverage purchased inside the exchanges. This is one of the reasons NAIFA argued that the subsidies should be available both inside and outside the exchanges."
 
Even if the government can get the exchanges running more smoothly, it still makes sense for consumers to have the freedom to use their subsidies on plans purchased outside the exchanges, Nichols said.
 
"An off-exchange plan may provide more suitable coverage for a particular individual or family, or it may be cheaper than exchange-base alternatives," Nichols added. "Yet consumers, if they need to take advantage of the subsidies, are locked into the limited choices on the exchanges."    

NAIFA strives to keep members and lawmakers informed about where

we stand on important issues. By clicking HERE, you can find NAIFA's

stances on the issues that matter most to the business of insurance

and financial advising. Check regularly for updates and additional information.
   

The Insurance and Financial Advisors Political Action Committee (IFAPAC) is a term used to describe collectively the PAC sponsored by NAIFA at the federal level and the PACs sponsored by each state association. Each PAC is a fund that supports the campaigns of candidates for public office who understand issues important to insurance agents and financial advisors. IFAPAC's goal is to help the associations advance the legislative and regulatory interests of the members of NAIFA. While any U.S. citizen can contribute to IFAPAC, only members of local NAIFA associations may be solicited to do so. Contributions must be voluntary. Contributions are not tax deductible for federal income tax purposes.

Of approximately 4,600 political action committees registered with the Federal Election Commission, IFAPAC ranks in the top tier. IFAPAC is the largest insurance PAC in the country. In the last election cycle, the national IFAPAC contributed approximately $1.1 million to federal candidates and committees.

For more information about IFAPAC and to contribute securely online, please click HERE.

IT PAYS TO BE A MEMBER!    

 
For a complete and comprehensive list of all the exclusive benefits of NAIFA membership, please visit www.naifa.org/benefits.

  

NAIFA is the largest financial services membership association in the United States, comprised of more than 700 state and local associations representing the interests of 200,000 members and their associates nationwide. NAIFA's goal is to protect your livelihood and your clients' financial security.

To join or renew securely online, please visit www.naifa.org.

 
For more information about the National Association of Insurance and