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Every customer is on a journey, yet companies treat each customer interaction as if it's an isolated event. To improve customer experience, organizations must understand and cater to their customer's entire journey.
This workshop is ideal for executives as well as individual contributors who are responsible for improving CX. During this workshop, attendees will learn how to:
- Create customer journey maps. Learn the key elements of an effective customer journey map and go through some of the steps for developing a draft customer journey map during guided exercises.
- Incorporate design personas. Learn about the importance of design personas and how to create them.
- Use customer journey maps. Develop a plan for getting immediate and long-term value from CJMs inside your organization
- Drive actions with customer journey maps. Explore ways to improve customer experiences based on moments of truth identified in customer journey maps.
- Lead internal sessions. Take away templates and guidance for leading customer journey mapping sessions in your organization.
Space is limited so sign up soon. Many of our previous workshops have sold out, so don't miss out on this opportunity to learn, network, and have fun with other CX professionals.
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