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Upcoming e-Seminars
Earn 3 CPYB Recertification Credits!
July 15, 2015
12:00-1:00 pm ET
YBAA e-Seminar
5 Common Mistakes Preventing You From Selling More Boats Right Now
August 26, 2015
12:00-1:00 pm ET
CPYB Only
Mark Your Calendar
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Member-to-Member
This is the place to include your news about recent sales, new hires, office expansion or other business updates and successes. And it's FREE!
Just send your news items by the 10th of the month along with any photos, to [email protected]
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CPYB Recertification Credit Opportunities
Continuing education and professional development is essential for Yacht Sales Professionals to perform their job at the highest possible level. Certified Professional Yacht Brokers (CPYB) are required to earn a minimum of 30 credit hours of continuing education / professional development every 3 years.
See the upcoming events here.
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See Your Ad Here!
YBAA News is sent to over 2,500 members and industry contacts. You can feature your company ad on a monthly, half yearly or annual basis.
ACT NOW! Space is limited and it's an investment that can create many new opportunities in 2015.
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Members Business Benefits!
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U.S. Brokerage: Sailboat and Big-Boat Sales Lower in May
By John Burnham, YachtWorld editorial director
 Both sales volume and total boat values were lower in U.S. yacht brokerage market in May, with 3,586 boats reported sold at a total price of $400 million. According to YachtWorld member brokerages recording sales in SoldBoats.com, their proprietary database, the number of boats sold was 2 percent lower than in May 2014 and the total value was 10 percent less.
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YBAA University Registration Now Open!
YBAA's annual low-cost YBAA University (YBAA U) events are offered each summer, providing yacht sales professionals with full-day educational programs including: industry issues panels, technology and sales tool insights, timely legal updates, ABYC-delivered yacht, systems and technical presentations, hot topics discussion round tables and valuable peer-to peer networking. CPYB certified brokers earn 10 CPYB recertification credits for participation at each full-day YBAA U event.
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YBAA U Apple Watch give-a-way
 We are pleased to announce that thanks to our friends at YachtWorld, we will be raffling off the all new Apple Watch at all three upcoming YBAA University events. Don't miss the opportunity to enter the drawing to win this great new Apple product along with other exciting raffle prizes.
Register now.
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Act Now to Stop Ethanol Damage
 The EPA recently announced its plans to increase the country's ethanol mandate to historic levels. Despite the science and facts about the harms of ethanol, the government is doubling-down on its handout to corn farmers and ethanol producers.
But the government can't just quietly inflate the levels of ethanol in our fuel without hearing first from the public. They have to collect comments, for people like you, until July 27th. And, the easiest way to submit a comment, and tell the EPA to reverse course, is right here, right now with Boating United.
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Danielle Butler Elected President of the MIASF
 Danielle Butler, Managing Partner at Luxury Law Group and YBAA Affiliate Member, was formally inducted as President of the Marine Industries Association of South Florida (MIASF) on June 6, 2015 onboard the new Grand Floridian yacht during the organization's annual dinner and awards ceremony. Butler was elected as a Board Member of the organization in 2012 and was appointed Vice President the following year. She will succeed Kristy Hebert of Ward's Marine Electric and begin her one year term as President of MIASF on July 1, 2015.
Upon her election as President of the Marine Industries Association of South Florida, Butler stated "I am honored and beholden to protect and secure our marine industry as the South Florida industry leader in jobs, earning and output. I look forward to working with the South Florida community and government leaders to continue to build on a geographical area in our nation that attracts businesses and talent."
Read full article here.
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Let Your Clients Find You!
 The online YBAA Member Directory (Find a YBAA Member) is where boaters go to locate a qualified yacht sales professional.
Be sure that they can find you, where you work, by listing your specific business location address, phone numbers, email address, etc. on this Directory. As a broker affiliated with a YBAA member brokerage firm operating from an alternate office you will want to display your personal office information to minimize confusion and to maximize a client's ability to reach you directly.
Add your personal office/mailing address for only $50 per year. Click here to get listed today.
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5 Common Mistakes Preventing You from Selling More Boats Right Now
Selling boats is one of the most difficult professions out there:
* You're selling a product that only 1% of the population can afford.
* A product that is last on the list of things we need in life and with one of the longest buying cycles.
* And all of this in an ultra-competitive and price-driven market.
But, boat sales can also be simple and rewarding. If you know what you are doing. The easiest way to succeed in sales is to look at people who are doing well, understand what they are doing and try to get the same results.
I usually use stories or case studies related to boating. But for our upcoming YBAA E-Seminar on July 15th I have opted for 3 examples from the automotive sector. We will look at three ultra-successful campaigns in car sales and
find out what lessons we can learn from them and how we can apply it to boat sales.
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How to Get the Most out of Your Sales Team
By John Chapman
Getting the most out of your sales team will most likely take some work and effort. That said, here's a fairly straight-forward, step-by-step process that will maximize team sales and performance. Here are five Steps to Maximum Sales Team Performance.
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