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Upcoming e-Seminars
Earn 3 CPYB Recertification Credits!
February 25, 2015
CPYB Only
How To Sell Oddballs and Orphans
March 4, 2015
YBAA
Marketing Webinar
March 18, 2015 YBAA Principals, Managers, & Owners Mark Your Calendar
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Member-to-Member
This is the place to include your news about recent sales, new hires, office expansion or other business updates and successes. And it's FREE!
Just send your news items by the 10th of the month along with any photos,
bhiltabidle@ybaa.com
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CPYB Recertification Credit Opportunities
Continuing education and professional development is essential for Yacht Sales Professionals to perform their job at the highest possible level. Certified Professional Yacht Brokers (CPYB) are required to earn a minimum of 30 credit hours of continuing education / professional development every 3 years.
See the upcoming events here.
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See Your Ad Here!
YBAA News is sent to over 2,500 members and industry contacts. You can feature your company ad on a monthly, half yearly or annual basis.
ACT NOW! Space is limited and it's an investment that can create many new opportunities in 2015. Click here for more details and rates.
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Members Business Benefits!
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Ketch of the Month
Hal Slater, CPYB, Brewer Yacht Sales
Turning a "passion into a profession" is the motto of YBAA's new President, Hal Slater of Brewer Yacht Sales, Branford, CT.
Hal's passion for boating and spending time on the water started at a very young age with his parents on the Connecticut shoreline, cruising the waters of Long Island Sound. The memories that were created along with the strong family bonds have continued with his wife Missy and their three children; Liza, Sarah and Dan; his two son-in-laws; Matt and Gavin and he is proud to say his grandson Hunter who loves nothing more than being on the boat with "Pop-Pop."
Read the full article here.
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Welcome New YBAA Leaders
The YBAA Board of Directors welcomed its newly-elected members and officers at the association's annual meeting held on February 4.
Re-elected board member Don Finkle, CPYB of RCR Yachts in Youngstown, NY was joined by new leaders Michael James, CPYB of Murray Yacht Sales in New Orleans, LA and Mark Edwards, CPYB of Cape Yachts in Dartmouth, MA, each serving three-year terms. Watch for Ketch of the Day spotlights on these leaders in upcoming issues of the Yacht Broker News.
YBAA officers serving for the coming year include: President - Hal Slater, CPYB, Brewer Yacht Sales, Westbrook, CT; Vice President - David Benson, CPYB, Nashville Yacht Brokers, Nashville, TN; Treasurer - Jean-Pierre Skov, Northstar Yacht Sales, Portsmouth, RI; and, Immediate Past President - Gerry Laster, CPYB, Tartan Yachts, Clear Lake, TX. YBAA members are invited to submit their name for consideration for future board positions by completing the YBAA Nomination Form.
Read the full article here.
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Print vs. Social Media
By Beth Hiltabidle, YBAA Marketing Associate and
Leah Hines, Marketing Specialist, Port of Anacortes
During a recent YBAA/CPYB e-SEMINAR, Leah Hines, Marketing Specialist with Port of Anacortes near Seattle, WA and Greg Mustari, CPYB, discussed the values and differences between print and social media and how to better market your company. Many brokerages rely primarily on print ads in local and national trade magazines, newspapers and circulars. While this is still an excellent form of advertising, it has become a challenged source with social media quickly gaining focus. There are so many options to promote your company through social media particularly with websites being interactive as well as, Facebook and Twitter.
Read the full article here.
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In Memorium
Boat Owners Association of TheUnited States (BoatUS) Chairman and Founder Richard Schwartz passed away last Wednesday after a short illness. He was 85. Two years ago Schwartz announced his retirement from a 47-year run as the leader of the over half million member boating association, and until his passing remained Chairman of the BoatUS Board of Directors as well as Chairman of the BoatUS National Advisory Council.
Full details here.
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Considerations for Buyers Looking to Charter
By J. Dirk Schwenk, Baylaw, LLC
Eventually, many people that love the water and love their boats will entertain the idea of chartering their boat. Perhaps if they can make a little money with chartering, they can write off their expenses and enjoy more time on the water. This is a great idea, but one that should be approached with solid planning and much caution. Here are some of the most important issues to consider:
- Income Tax Issues
- Insurance Issues
- Banking Limitations
- Limitations on Crewed Charters
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NMMA Awards 
MIAMI - The National Marine Manufacturers Association (NMMA) and Boating Writers International (BWI) announced
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Dominate Your Market - Lead Generation Strategy Based on Your Prospects' 5 Real-Life Behaviors
By Matt Sellhorst
10 years ago, if a prospect decided to buy a boat, what did they do? Yeah, they picked up a Boat Trader magazine, maybe went online to search a few listings (with almost no pictures) or stopped in to talk with a broker or dealer.
Print ads worked pretty well with a listing of boats for sale, single picture and 50 word description. You left off a key piece of information so they had to call you, right? But, today our prospects don't act the same way... do they?
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Voice Mail, E-Mail: Friend or Foe?
By Tom Reilly, author of Value-Added Selling, (McGraw-Hill, 2010)
In 1982, a common question in our seminars was, "Tom, how do I get around the gatekeeper so I can talk to the decision maker?" In 2015, a common question in our seminars is, "Tom, how do I get around voice mail so I can talk to the decision maker?" It is the same problem, thirty years later. The difference is that technology has added another dimension: e-mail.
I like e-mail. I like voice mail. I prefer both to a live assistant who may or may not get the message correct. The advantage of both mediums is that you can communicate precisely what you want to say exactly the way you want to say it. Where is the downside? Why would either of these be a foe? I see a friend, a technology ally.
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