Ketch of the Month

Hal Slater, CPYB, Brewer Yacht Sales

Turning a "passion into a profession" is the motto of YBAA's new President, Hal Slater of Brewer Yacht Sales, Branford, CT.

Hal's passion for boating and spending time on the water started at a very young age with his parents on the Connecticut shoreline, cruising the waters of Long Island Sound. The memories that were created along with the strong family bonds have continued with his wife Missy and their three children; Liza, Sarah and Dan; his two son-in-laws; Matt and Gavin and he is proud to say his grandson Hunter who loves nothing more than being on the boat with "Pop-Pop."

Read the full article here.

Welcome New YBAA Leaders

The YBAA Board of Directors welcomed its newly-elected members and officers at the association's annual meeting held on February 4.

Re-elected board member Don Finkle, CPYB of RCR Yachts in Youngstown, NY was joined by new leaders Michael James, CPYB of Murray Yacht Sales in New Orleans, LA and Mark Edwards, CPYB of Cape Yachts in Dartmouth, MA, each serving three-year terms. Watch for Ketch of the Day spotlights on these leaders in upcoming issues of the Yacht Broker News.

YBAA members are invited to submit their name for consideration for future board positions by completing the  YBAA Nomination Form. 

 Read the full article here.

Print vs. Social Media

By Beth Hiltabidle, YBAA Marketing Associate and 

Leah Hines, Marketing Specialist, Port of Anacortes

During a recent YBAA/CPYB e-SEMINAR, Leah Hines, Marketing Specialist with Port of Anacortes near Seattle, WA and Greg Mustari, CPYB, discussed the values and differences between print and social media and how to better market your company. Many brokerages rely primarily on print ads in local and national trade magazines, newspapers and circulars.  While this is still an excellent form of advertising, it has become a challenged source with social media quickly gaining focus. There are so many options to promote your company through social media particularly with websites being interactive as well as, Facebook and Twitter.  

 Read the full article here.

In Memorium

 Full details here.