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Upcoming e-Seminars
Earn 3 CPYB Recertification Credits!
January 28, 2015
CPYB Only e-Seminar
International Transactions Between Canada & US
February 11, 2015
YBAA e-Seminar
International Transactions
February 25, 2015
CPYB Only e-Seminar
Mark Your Calendar
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Member-to-Member
This is the place to include your news about recent sales, new hires, office expansion or other business updates and successes. And it's FREE!
Just send your news items by the 10th of the month along with any photos, to jforte@ybaa.com
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CPYB Recertification Credit Opportunities
Continuing education and professional development is essential for Yacht Sales Professionals to perform their job at the highest possible level. Certified Professional Yacht Brokers (CPYB) are required to earn a minimum of 30 credit hours of continuing education / professional development every 3 years.
See the upcoming events here.
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See Your Ad Here!
YBAA News is sent to over 2,500 members and industry contacts. You can feature your company ad on a monthly, half yearly or annual basis.
ACT NOW! Space is limited and it's an investment that can create many new opportunities in 2015. Click here for more details and rates.
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Members Business Benefits!
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Ketch of the Month
 This monthly spotlight on YBAA Members asks questions ranging from personal interests and hobbies to musings regarding the industry as a whole. In their own words, members share their secrets for success, as well as how to become a more visible entity in the community of yacht sales professionals. If you would like to be featured in an upcoming installment of "Ketch of the Month" please submit your request to jforte@ybaa.com.
Vince Morvillo, Jr., Sea Lake Yacht Sales, CPYB
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U.S. Brokerage Sales Rise in December, Finally
By John Burnham, YachtWorld editorial director
Sales volumes for U.S. brokerages increased in December to 1,623 boats, up by 6 percent compared to December, 2013. According to YachtWorld member brokerages reporting in SoldBoats.com, it was the first and only month in 2014 in which the number of boats sold exceeded the number in the same month a year earlier. For the year, 30,065 boats changed hands, 5 percent fewer than in 2013.
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Boat Sales Ride a Rising Tide into 2015
U.S. recreational boating industry estimates new powerboat sales up 5-7 percent last year; Sales expected to increase another 5 percent in 2015 as boat shows open nationwide
- With the start of a New Year, the U.S. recreational boating industry is estimating 2014 will see a 5-7 percent increase in sales of new powerboats with continued growth of an additional 5 percent in 2015, according to the National Marine Manufacturers Association (NMMA). This is the industry's third consecutive year of steady growth coming out of the recession. It's not just new boats Americans are buying, there were an estimated 955,300 pre-owned boats (power, personal watercraft, and sail) sold in 2013.
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Brand Preference and Personal Loyalty
By Tom Reilly, author of Value-Added Selling (McGraw-Hill, 2010)
 I like Dell computers. I ride Harley-Davidson motorcycles. I drink Michelob Ultra. I prefer these brands over others. Am I loyal to these brands? Not really. I prefer them over other brands, but loyalty is something I reserve for the people with whom I do business. So, why am I splitting hairs on this definition of loyalty? Personal loyalty can be a more powerful dynamic than brand preference.
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What Makes a Successful Sales Meeting?
By John Chapin
My friend has a saying that 80% of life is common sense but only 20% of people are using it. In my experience, a similar rule applies to sales meetings: 80% are a complete waste of time because simple common sense was never applied. Follow these rules for effective sales meetings and you will no longer find yourself in the 80%.
Three Rules for powerful sales meetings
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NMMA BoatPAC - Year-End Update
In 2014 the NMMA BoatPAC raised over $100,000 through direct member contributions. The NMMA BoatPAC also hosted 9 political fundraisers, bringing the
total amount raised for political candidates to over $200,000. The BoatPAC board appreciates your support of BoatPAC in 2014 and we look forward to working with you in representing the marine manufacturing and recreational boating industry in the coming year.
In this article you will find a comprehensive recap of our 2014 government relations efforts.
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NMMA Moves Forward On New Miami Site After Vote
The Miami International Boat Show got good news Thursday as Miami commissioners voted to spend as much as $16 million during the next year to upgrade the grounds around the Miami Marine Stadium in preparation for the show in 2016.
Commissioners also unanimously approved a license allowing the National Marine Manufacturers Association, the show's owner, to hold the event there, NMMA president Thom Dammrich told Trade Only Today. The association will pay the city $1.1 million a year in rent and half of the concessions and parking sales.
Read the full article here.
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Enrollment for the 2015 YBAA  Health Insurance Exchange is NOW OPEN!
Benefits of the YBAA Health Insurance Exchange are:
- No medical questions asked - all pre-existing conditions are covered
- Instantly calculate your government premium subsidy
- 100's of insurance carriers and 1,000's of plans designs to choose from
- Low deductibles and out of pocket plans available
Click here to learn more about the YBAA Health Insurance Program. YBAA members can enroll over the phone or online!
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