Upcoming e-Seminars
   Earn 3 CPYB Recertification Credits!

January 14, 2015

For Principals, Owners and Managers
Moderator is Vince Morvillo, CPYB


January 28, 2015

For CPYB Only

This is the place to include your news about recent sales, new hires, office expansion or other business updates and successes. And it's FREE!


Just send your news items by the 10th of the month along with any photos, to jthompson@ybaa.com
 CPYB Recertification Credit Opportunities 

Continuing education and professional development is essential for Yacht Sales Professionals to perform their job at the highest possible level. Certified Professional Yacht Brokers (CPYB) are required to earn a minimum of 30 credit hours of continuing education / professional development every 3 years.

See the upcoming events here. 


Members Business Benefits!






Lower Volume, Higher Prices for U.S. Brokerage in November

By John Burnham, YachtWorld editorial director


After monthly performances generally pacing behind 2013 by single-digit percentages, U.S. brokerage sales were 12 percent lower in November, with 1,749 boats sold, compared to 1,983 in the same month a year earlier. Despite the lower volume, SoldBoats.com reports by YachtWorld member yacht brokerages were that the total value of the boats sold in November increased by $20 million, to $251 million.


Read the full article here.


Ketch of the Month


This monthly spotlight on YBAA 

Members asks questions ranging from personal interests and hobbies to musings regarding the industry as a whole. In their own words, members share their secrets for success, as well as how to become a more visible entity in the community of yacht sales professionals.

If you would like to be featured in an upcoming installment of "Ketch of the Month" please submit your request to jforte@ybaa.com.


David Walters, CPYB, David Walters Yachts, Inc.



Generate More Listings & Sell More Boats

By Matt Sellhorst, Marine Marketing Strategies


As a broker, where do most of your leads come from?  Maybe Boat Trader?  Referrals?  Your website? 


There is a little known strategy that's virtually free in today's high tech world that pours fuel on the fire to those listed above.  And gives you more opportunity to put money in the bank each and every month.  


Read the full article here.


Hard Sell or Soft Sell?

By John Chapin


On the surface, this question may seem like a no-brainer, so let's begin by defining both of these. When I talk about hard sell, I'm not talking about hammering someone into doing something that isn't right for him.  I'm talking about being direct and getting the prospect involved in what he needs, cutting through fear, denial, and other roadblocks that can stop a sale.


By soft sell, I'm not talking about using touchy-feely language and letting the prospect completely control the process.  Rather, I'm talking about listening with empathy and truly understanding your prospect and his needs, putting yourself in his shoes, and sympathizing with him and his situation. 

Enrollment for the 2015 YBAA
Health Insurance Exchange is NOW OPEN!


Benefits of the YBAA Health Insurance Exchange are:

  • No medical questions asked - all pre-existing conditions are covered
  • Instantly calculate your government premium subsidy
  • 100's of insurance carriers and 1,000's of plans designs to choose from
  • Low deductibles and out of pocket plans available

Click here to learn more about the YBAA Health Insurance Program.  YBAA members can enroll over the phone or online!

See Your Ad Here!

YBAA News is sent to over 2,500 members and industry contacts. You can feature your company ad on a monthly, half yearly or annual basis. 

Place your 6 or 12 month order TODAY!

ACT NOW! Space is limited and it's an investment that can create many new opportunities in 2015.


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