Upcoming e-Seminars
   Earn 3 CPYB Recertification Credits!

October 1, 2014

For Principals, Owners and Managers
Mark Your Calendar


October 15, 2014

For CPYB Only  - Best Practices for Small Brokerages

Mark Your Calendar

This is the place to include your news about recent sales, new hires, office expansion or other business updates and successes. And it's FREE!


Just send your news items by the 10th of the month along with any photos, to jthompson@ybaa.com
 CPYB Recertification Credit Opportunities 

Continuing education and professional development is essential for Yacht Sales Professionals to perform their job at the highest possible level. Certified Professional Yacht Brokers (CPYB) are required to earn a minimum of 30 credit hours of continuing education / professional development every 3 years.

See the upcoming events here. 


Members Business Benefits!





In This Issue

Brokerage Sales Remain Lower; Average Sale Prices Rise 

By John Burnham, YachtWorld editorial director


Brokerage boat sales declined 5 percent in August compared to the same month in 2013, with a total of 2,862 boats changing hands, down from 3,027. Based on reported sales by YachtWorld member brokerages in their proprietary database, SoldBoats.com, the total price paid declined 1 percent, from $304 million to $302 million, and the average price paid per boat rose 5 percent.


Read the full article here.


Member News

East Coast Yacht Sales (ECYS) recently teamed up with the Conanicut Island Sailing Foundation (CISF), of Jamestown, RI to raffle a new 2014 J/70 and trailer. The proceeds will benefit CISF's mission to provide and promote marine access and marine education. CISF is a 501(c) non-profit charitable organization helping to develop the next generation of ocean stewards.


In addition, Maine Maritime Academy is the recipient of a donated boat from ECYS: Carroll Marine Farr CM60.   The revenue will go towards MMA's sailing program.

The Top Six Excuses that Lead to Sales Failure

By John Chapin

  1. Our prices are too high.
  2. It's the economy or my market.
  3. The successful people are just lucky.
  4. That won't work with the people I call on.
  5. There's too much competition.
  6. The people I'm talking to just don't get it.
Curious? - Read the full article here. 
Last Chance! Register for Tomorrow's 2014 Election Outlook and Issues Update Webinar On September 18


Register to reserve your space today for a one hour webinar from NMMA's government relations staff! During this webinar, NMMA government relations staff will review recreational boating industry's most important policy issues and how the needle is moving ahead of the 2014 elections. Join us for the webinar to learn what's new since the American Boating Congress (ABC), how our industry's top priorities are progressing and what to expect in November.    


Read more here. 

Value Is Like a Good Wine
By Tom Reilly, author of Value-Added Selling (McGraw-Hill, 2010)

Like good wine, value matures over time. Value begins with acquisition and develops fully throughout ownership. That is when the endowment effect takes root. People confer more value on things they own. The longer they own something, the more value they confer on it. This happens for three reasons. One, the buyer discovers the magic of ownership-unanticipated gains. Two, loss-aversion means they regret having to relinquish what they own. Three, cognitive dissonance means that people want to feel they make good decisions. Giving up something is tantamount to admitting that it was not a good decision. That value grows with time is important for salespeople for two reasons.


Thank You, YBAA U Sponsors Partners!


Three YBAA University events were held this summer in Annapolis, MD, Providence, RI, and Seabrook, TX, with over 200 brokers and industry leaders participating.


We thank the following companies who served as Sponsors and Partners for these events, providing valuable financial and program support:


Gowrie PNG 
Yacht Closer 


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Industry Supporters:

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