PVAC Email Banner
37 Sudden St., Watsonville, CA 95076 - (831) 722-3062 - www.pajarovalleyartscouncil.org

News from the Pajaro Valley Arts Council 
In This Issue
Mi Casa
Thirtieth Anniversary
Gallery Committee
Claire Hodgin
Grant Applications: Arts Council of Santa Cruz
Thanks to
Our Sponsors:
Arts Council of Santa Cruz Logo   
Wild Rose
City of Watsonville

Membership and Donations


If you would like to renew your membership or make a donation, it is as easy as visiting PVAC.

Thanks to Our Exhibit Partners and Sponsors:





Al Walters
Charitable Trust

Watsonville Historical Association

Santa Cruz County Museums Partnership



Community Action Board, Community Restoration Project 


Sierra Azul Logo



Click through to these organizations to see fabulous exhibits around the County.


Art League Logo  


Mountain Arts logo  


Santa Cruz County Bank 


Cabrillo Gallery


Museum of Art & History  



Reception: November 2 from 2:00-4:00

Curated by Tracy LeCroy and Hedwig Heerschop, Mi Casa es Tu Casa 2014: Visitations is shaping up to be another outstanding community event!  We look forward to another dazzling reception on November 2 from 2:00-4:00 with performances by the White Hawk Dancers, Folklorico Dancers, and music by William Faulkner. Mi Casa es Tu Casa: 2014 is our 22nd celebration of the Day of the Dead tradition.  We have 21 community groups and six individual artists participating this year interpreting the theme of "visitations" as symbolized by monarch butterflies, representing the soul of those who have departed.  
Looking for additional Day of the Dead activities? The Watsonville Public Library has many activities scheduled. Visit their website for more information. 
The Peace and Unity March will take place on November 1st at noon, staring at the Watsonville City Plaza, and participants will visit PVAC along their way. The White Hawk Dancers will also host a post-march reception at PVAC in the afternoon of November 1st.  
Celebrating 30 Years 

In 1982, Ethlyn Miller and Lorraine Litchfield started working on a concept to bring arts into the Watsonville community.  They started with a goal, "to bring the community together through the arts," which remains our mission today. In September of 1984, PVAC was granted non-profit status. In this, our thirtieth year, we honor all of the volunteers and donors who have worked together to make PVAC the outstanding organization that we are. Past board members, gallery committee members, curators and volunteers were invited to enjoy the exhibit Through Our Lenses, and were honored for their commitment to the organization. PVAC has been built with the love, knowledge, skills, and energy of countess individuals over the years.  We thank all those past and present who have given us their time and and expertise. Pictured above from the left: Dick Kitch, co-founder Ethlyn Miller, Hal Hyde, and Alejandro Reyes.  

 Gallery Committee and Guest Curators


Each year, our exhibits are brought to you through a combination of hard work and creativity of our Gallery Committee, guest curators, exhibit coordinator Hedwig, and extraordinary staff, Norma and Sharon.  

Hanging Monterey Bay
From Left: Hedwig, Susan, Susanna, and Teresa


This year our guest curators included the incredible team of Jean Beebe and Karen Lemon who brought us Tasty: Everyone Has a Place at Our Table; the tireless Eva Bernstein of the MPC Printmakers who curated Printmaking: On and Off the Wall; the most fabulous Rose Sellery, who curated Undressed: An Exposť of Conceptual Garments and Accessories; the incredibly hard working team of Mary Altier and Carol Trengove who curated Through our Lenses: China and Inda; and the amazing team of Tracy Le Croy and Hedwig Heerschop who are curating Mi Casa es Tu Casa 2014: Visitations.


Each and every member of the Gallery Committee has put in countless hours in supporting each of these shows as well as curating the rest of our 2014 exhibits Take Aways, Sculpture Is: 2014, and Past, Present, and Future.  We thank: Teresa Zolar, Judy Cooper, Mary Neeter, Susan Matulich, Jane Gregorius, Arlene Gotshalk, Hedwig Heerschop, Sandy Haven; Maria Zamudio, and Susanna Waddell.

The PVAC Board, Judy Stabile, Kim Tyler, Chris Miroyan, Adrienne Momi, Susanna Waddell and Beth Shields, would like to recognize the creativity, inventiveness, and fortitude of this extraordinary team, and extend our gratitude. 

Claire Hodgin

Claire Hodgin  

August 30, 1932 - July 17, 2014


It is with great sadness, we heard the news of Claire's passing. Claire was an active community volunteer, who worked on the Board of PVAC from 1998 to 2001 and served as president in both 1998 and 2001.  One of Claire's many accomplishments was acting as the lead negotiator in procuring our current site at PVAC. Claire was an enthusiastic supporter of the arts, and always worked toward achieving community involvement in public, visual and performing arts.  We thank Claire for her extraordinary vision and energy.  Tax deductible donations in her honor may be made to "MCL, Claire Hodgin Community Theater Fund", Box 66438, Scotts Valley, CA 95067-6438.     

Arts Council of Santa Cruz Logo


If you're interested in applying for a grant to support your creative project or to help you develop as a professional artist, consider applying for a Create or Develop Grant! The next application deadline is January 22nd, 2015 to be considered for funding in April.

Here's what to do:
  1. Read the Create or Develop guidelines
  2. Register for an orientation session 
  3. Sign on to our online grant system
  4. Contact Jim Brown with any questions.
Orientation Sessions are scheduled on:
Tuesday, November 4th, from 5:00 to 6:30pm
Saturday November 8th, from 10:00 to 11:30am
Tuesday, January 6th, from 5:00 to 6:30pm