May 2016

The Grapevine Newsletter    


 Richard Associates specializes in results-oriented marketing efforts. 


2016 PhillyDMA
Annual Golf Classic
Monday, July 25
Talamore Country Club
All are welcome!
For More Info: Golf

Lower Bucks Chamber Bucks Business Connect
Volunteer Recognition
 Thursday, June 9
 8:00-10:00 am

Lower Bucks Chamber
Business Card Exchange
Tuesday, June 14
4:30-6:30 pm

Central Bucks Chamber
Business Card Exchange
Tuesday, May 24
5-7 pm
For more info: CBCC 

Central Bucks Chamber
Business Card Exchange
Thursday, June 23
5-7 pm
For more info: CBCC

Central Bucks Chamber
Brown Bag It
with the Arts
Courthouse Lawn
Summer Wednesdays
12:00-1:00 pm
For Specific Info: CBCC



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Where has the Spring gone? It's almost summertime! I hope you are enjoying a prosperous 2016! For me, this year has brought a number of opportunities.
At Richard Associates, we review your structure, systems, and service so your business can realize true success and profitability.
We are currently booking June and July strategic sessions. We'll spend about 2 hours with you to discuss what's happening in your business and create an action plan for you to implement right away. Contact us today to position your business for growth!

We also develop lectures and workshops for organizations and associations. Topics include networking with purpose, customer service, targeted marketing, time management, and others. Contact us to find out how a presentation can be crafted for your team. 
Lots of people help us throughout the day. Have you been wondering how much to tip for different services? Take care of those who help you using these guidelines. Read more about them 
in "Jumpstart Your Business" below. There's also a list of local networking events, a networking tip, and links to articles I think you will find interesting.


Best regards,

Susan Richard


P.S. Do you know someone whose business could use help? We're never too busy for your referrals!


Jumpstart Your Business

Business Etiquette - Gratuities
In business and in life, we appreciate the help of others. Have you been wondering how much to leave as a gratuity? The following are general tipping guidelines:
Wait service (sit down): 15-20%, pre-tax
Wait service (buffet): 10%, pre-tax
Host or Maitre d': No obligation for greeting you or showing you to your table. $10-$20 for going above and beyond to find you table on busy night or on occasion, if you are regular patron.
Take Out: No obligation; 10% for extra service (curb delivery) or large, complicated order
Home Delivery: 10-15% of bill; $2-$5 for pizza delivery depending on size of order and difficulty of delivery.
Bartender: $1-$2 per drink or 15-20% of tab
Tipping Jars: No obligation; tip occasionally if server or barista provides a little something extra or if you are regular customer.
Restroom Attendant: $0.50-$3, depending on level of service
Valet: $2-$5. Tip when car is returned to you.

Skycap: $2 first bag, $1 per additional bag
Doorman: $1-$4 for carrying luggage; $1-$2 for hailing cab; $1-$4 beyond the call of duty
Bellhop: $2 first bag, $1 per additional bag;$2-$3 for each additional service
Housekeeper: $2-$5 per day, left daily with note marked "Housekeeping -- Thank you"
Concierge: No obligation for answering questions. $5-$10 for tickets or restaurant reservations; $15 for hard-to-get tickets or reservations (or 10-20% of ticket price).
Taxi Driver: 15-20% of fare, minimally $1; $2 for first bag carried, $1 per additional bag

Hair Salon: 15-20%
Manicurist: 15-20%
Facial/Waxing/Massage: 15-20%

Hopefully this will help decrease the stress of rewarding those who help you!

Source: General Tipping Guide, Emily Post Institute
Networking Tip

Get Involved


Lots of people think networking is a one-and-done event. Shaking hands and giving out business cards. It's really not. Find interesting and beneficial groups and associations, then take the next step and become a member.


Once you've attended meetings, then volunteer for committees or event planning. In this way, you establish yourself as a committed member and may be the first option for others to refer your services. Plus, you'll make lots of friends along the way.


2015 Constant Contact All Star

Richard Associates Marketing Consulting was recently named a 2015 Constant Contact All Star. This designation is awarded to the top 10% of marketers using online tools to engage customers, and creating email marketing with outstanding open and click-through rates. Talk to an All Star to help you today!

Your Chance to WIN!
Are you a Giver, Taker, or Matcher? Be the 8th person to click here, and WIN the best-selling business book,"Give and Take: Why Helping Others Drives Our Success" by Adam Grant. Good luck!
Let's Help Each Other
Do you have a marketing question or dilemma that you would like addressed in a future newsletter? Send me an email at [email protected] and let me know your pressing issues. I'm always looking for new and interesting topics to write about. Thanks!
Extra, Extra!

Be More Productive
Want to take control of your time? Find out how the most productive people use their time effectively with these excellent tips from Fast Company.

Wrap It Up
Do conversations or meetings last a little too long? You need tips on how to wrap it up politely. Take a look at this checklist from to be ready for your next encounter.

Richard Associates...Your Marketing Partner

At Richard Associates, we cultivate the customer experience to help you succeed. From advertising that works to seminars designed to enhance your professional skills to business consulting that focuses on your goals, our services are developed with your needs in mind.


We understand that marketing is an investment in your business. And, you'd like a return on that investment. That's why we focus on results-oriented efforts that measure your success.


We build client relationships into marketing partnerships. Working with you.


Call 215-595-8959  �  Website