December 2015

The Grapevine Newsletter    

IN THIS ISSUE

 Richard Associates specializes in results-oriented marketing efforts. 

 


NETWORKING EVENTS 
  
PhillyDMA
76ers: Successful Marketing Strategies
(Panel & Game)
Tuesday, Jan. 26
5:30 pm
All are welcome!
Register: Sixers

  
Lower Bucks Chamber Bucks Business Connect
 Thursday, January 14
 8:00-9:15 am
RSVP: LBCCC 


Lower Bucks Chamber
Business Card Exchange
Wednesday, January 20
4:30-6:30 pm
RSVP:  LBCCC

 
Central Bucks Chamber
Business Card Exchange
Wednesday, January 20
5-7 pm
For more info: CBCC 


Central Bucks Chamber
Business Card Exchange
Wednesday, February 17
5-7 pm
For more info: CBCC


Central Bucks Chamber
Salute to America Business Luncheon
Friday, January 22
12:00-1:30 pm
RSVP: CBCC

QUICK LINKS

 

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I hope you had a successful 2015 and are looking forward to a more prosperous 2016! For me, this has been a year of different and exciting challenges. It's truly rewarding to try new approaches and know that my business is always evolving.
 
If you are searching for a new career, or are in transition, we can help! Our services include resume review to create a powerful personal brand. Make a new year's resolution to find your uniqueness in a competitive marketplace.
 
At Richard Associates, we specialize in cultivating a better customer experience. We are great at "problem-finding." You know, the hidden issues that are holding back your business  from true success and profitability.
 
We are currently booking January and February strategic sessions. We'll spend about 2 hours with you to discuss what's happening in your business and develop ideas to create an action plan for you to implement right away. Contact us today to position your business for growth!

We also develop lectures and workshops for organizations and associations. Topics include networking with purpose, customer service, targeted marketing, and others. Contact us to find out how a presentation can be crafted for your team. 
 
Digital marketing is becoming more and more important. Be sure your business is mobile-ready. Read more about it 
in "Jumpstart Your Business" below.  There's also a list of local networking events, a networking tip, and links to articles I think you will find interesting.

  

Best regards,

Susan Richard

  

P.S. Find your uniqueness...Contact us today
!

 

Jumpstart Your Business

On the Move with Mobile
 
With the increase in smartphone capabilities, more consumers are using their mobile devices to search and access information about businesses. In fact, the number of people browsing on a device instead of a computer has grown dramatically, so it's time to make the move. Be sure your website and other online communications are mobile-optimized.
 
Responsiveness
smartphone_search.jpg
Because technology changes quickly, the business owner needs to be responsive. So does the company website. Consumers are using multiple types of devices to search as well as read content. Businesses must create websites, emails, and other online communications that change or are optimized for different modes of viewing. Search engines are now ranking sites based on their mobile-friendliness.

Content and Data
The development of timely and relevant content is vital for creating relationships with readers. Mobile apps that assist customers, as well as campaigns targeted to the mobile user, can be successful with the right strategy. And, more companies are relying on data from these interactions to demonstrate their return on investment. 

Make a resolution to create a responsive website in the new year!
Networking Tip

Be Social


Expand your network by being social. Using the online networks that you already access,search your contacts and groups to find potential contacts.


 

Prepare an introduction that explains why you would like to connect. Once you've established the connection, take steps to build the relationship with invitations to stay in touch or meet regularly.

Newsworthy

Conference Presentation

As a session presenter at a Mentoring Conference this fall, I spoke on the importance of networking at the college level.

In other sessions offered, the discussions focused on mentoring relationships in a professional environment, the multi-generational workforce, resiliency in academic endeavors, and the influence of Millennials.

It was a great experience and opportunity to meet and learn from interesting academic leaders. I was happy to have made the investment to expand my knowledge in these areas as well as my network. 
Extra, Extra!

Speak without Speaking
What message are you sending when you are public speaking? Find out how to use your body language effectively with these tips from Toastmasters.

Make the Pitch
Do you put too much info on your presentation slides? We want to share everything we know. Take a look at this checklist from Guy Kawasaki for ways to make your pitch perfect.

Richard Associates...Your Marketing Partner

At Richard Associates, we cultivate the customer experience to help you succeed. From advertising that works to seminars designed to enhance your professional skills to business consulting that focuses on your goals, our services are developed with your needs in mind.

 

We understand that marketing is an investment in your business. And, you'd like a return on that investment. That's why we focus on results-oriented efforts that measure your success.

 

We build client relationships into marketing partnerships. Working with you.


 

Call 215-595-8959    Website www.richardassociates.net