How hot is your business this year? Are you reaching your ideal customers? If not, give us a call and we'll work together to develop a sizzling plan for your business.

In addition to helping businesses meet their goals, I present lectures and workshops for organizations and associations. Contact us to find out how a presentation can be crafted for your team.

At Richard Associates, we work with businesses to analyze marketing efforts, create strategic solutions, and improve the customer experience. Our goal is to make your business as successful as it can be.

We are currently booking June and July one-on-one strategic session appointments. Contact us today to reserve your spot!

Wondering how to communicate with different age groups? Read more about Boomers and Millennials in "Jumpstart Your Business" below. There's also a list of local networking events, a networking tip, and links to articles I think you will find interesting.

Best regards,

Susan Richard

P.S. Heat up your business in 2014. Contact us today!

Generation Gap

There are two large segments of our population that affect the way products and services are marketed: Boomers and Millennials. The groups are similar in size and account for about 50% of the U.S. population. As target audiences, they are very influential. Because of age difference and social influencers, each group reacts to different stimuli, which is called a cohort effect.

Boomers are ages 49-67 and Millennials are ages 19-36. Boomers are the wealthiest generation, and Millennials are the most educated and less likely to be married.

Hardwired vs. Untethered

Boomers are more likely to watch TV. About 50% have three or more TVs in their homes. Almost half of people under age 35 have no TV in their homes, and are more likely to watch shows on a mobile device. They also do not have landlines and are 3 times more likely to have a smartphone. They prefer to be totally mobile.

Listener vs. Sharer

Boomers are twice as likely to read the newspaper, while Millennials are two times more likely to read magazines. In addition, Boomers tend to catch up with friends "by appointment," and Millennials tend to "update" their status online about 3 times per day. They prefer the dynamic nature of mobile interactions.

Physical vs. Virtual

Boomers are 4 times more likely to belong to a civic club that meets in-person, while Millennials make up half of all bloggers and prefer a virtual setting.

Advertising

For marketing efforts to each of these groups, take note: Boomers like repetitive, nostalgic and relatable commercials, while Millennials prefer dynamic and colorful advertisements.

If you're looking to do international marketing, up-and-coming Millennial markets include Brazil, India, China, and Russia.

Source: DMA13 presentation by John Torres, Nielsen.

Stay Focused

When developing new connections, make sure you keep your attention on your conversation. Maintain eye contact and let the person know that you are listening by asking good follow-up questions.

In addition, stay focused on your networking goals and keep conversations to a few minutes. This will allow you to achieve your objectives for the event as well as being respectful of your new acquaintance's goals.

Women's Business Forum

Women's Business Forum will be hosting its Summer Social on Thursday, July 17 from 6:30 - 8:30 pm at Aldie Mansion in Doylestown. An evening of food and conversation!

PA Conference for Women

Mark your calendar for the Pennsylvania Conference for Women on Thursday, October 16 from 7:30 am - 5:00 pm at the PA Convention Center in Philadelphia. It's a great day of information and inspiration!

Busy People

How do successful entrepreneurs fit it all into their schedules? They have key elements in their routines to make them as productive as possible. Read more about their secrets in this article from Entrepreneur.com.

Which Fork?

Business leaders are looking for recruits to have good table manners. Find out why dining etiquette matters in this article from Forbes.com.

Richard Associates...Your Marketing Partner

At Richard Associates, we provide customized marketing services to help you succeed. From advertising that works to seminars designed to enhance your professional skills to business consulting that focuses on your goals, our services are developed with your needs in mind.

We understand that marketing is an investment in your business. And, you'd like a return on that investment. That's why we focus on results-oriented efforts that measure your success.

We build client relationships into marketing partnerships. Working with you.

Call 215-595-8959 � Website www.richardassociates.net