February 2014

The Grapevine Newsletter    

Networking Events
Jumpstart Your Business
Networking Tip
Extra, Extra!

 Richard Associates specializes in results-oriented marketing efforts. 





Professional Women's Business Network


Various Dates

For more info: PWBN 



Women's Business Forum


1st Wed of month


For more info: WBF 



Lower Bucks Chamber Bucks Business Connect

 Thursday, March 13

 8:00-9:15 am




Lower Bucks Chamber

Business Card Exchange

Wednesday, March 19

4:30-6:30 pm




Central Bucks Chamber

FREE Seminar

Tuesday, March 18

8:30-10 am

To register: CBCC Seminar 



Central Bucks Chamber Business Card Exchange

Wednesday, March 19

5-7 pm

For more info: CBCC 



Central Bucks Chamber

Women in Business

Gourmet Getaway

Thursday, March 27

Spring Mill Manor

5-8 pm


For tickets: CBCC GG 

Strategic Partners

Management & Human Resources Consulting 
Advertising & Graphic Design
Creative Agency
Graphic Design
Graphic, Web & Email Design
Career Coaching and LinkedIn Strategy
Leadership Development & Education Consulting
Life Coaching


Are you ready for Spring yet?
I've been busy with client work, and setting new goals for 2014. Have you mapped out your marketing plans for the year? If not, give us a call and we'll work together to develop custom plans for your business.
In addition to helping businesses meet their goals, I present lectures and workshops for organizations and associations. Contact us to find out how a presentation can be crafted for your team. 
At Richard Associates, we work with businesses to analyze marketing efforts, create strategic solutions, and improve the customer experience. Our goal is to make your business as successful as it can be.
We are currently booking March and April one-on-one strategic session appointments. Contact us today to reserve your spot!
Don't like cold calling? Try hosting an event instead. Read more about it in "Jumpstart Your Business" below.  There's also a list of local networking events, a networking tip, and links to articles I think you will find interesting.


Best regards,

Susan Richard


P.S.  Plan now for success in 2014. Contact us today!

Jumpstart Your Business

Host an Event


To build your business, try hosting an event for your clients, colleagues and friends. It's more enjoyable than cold calling, and you're focusing on developing your relationships rather than selling. 



Who can you invite to your event? Where should it be held? Take time to women_planning.jpg plan out the logistics. Maybe include a presenter that your guests would be interested in hearing. Figure out what the purpose or goal of the event is and develop plans from there. 



Be sure to send out invitations with enough lead time to allow guests to fit it in their calendars. You can send the invites via mail, e-mail or create a Facebook event. Think of clients and colleagues who may benefit from knowing each other, or people you would like to get to know better.



As the host, you are the connector at your event. Be a catalyst for your guests by introducing them to specific people who would be helpful to them. In this way, you'll develop a reputation as someone who knows a lot of different people and is willing to share those connections in an effort to support other businesses.



Networking Tip

Introduce Others


A great way to be helpful at networking events or conferences is to introduce new acquaintances to people you know.


Act like a host. If you are talking to a new connection and you see someone you know in the crowd, take the time to make introductions. It looks like you are well-connected and it may result in a fruitful relationship for the new acquaintances.


Who do you know?


Gourmet Getaway
Women in Business committee of Central Bucks Chamber is presenting
the Gourmet Getaway -- Cuisine for a Cause, an evening of food and fun, on Thursday, March 27 from 5-8 pm at Spring Mill Manor. Proceeds benefit the Women in Business Scholarship Fund which gives deserving local women education money to gain the knowledge they need to re-enter the workforce. These strong, courageous women need the financial support to help them achieve their career goals and help them gain personal and professional success. Tickets: $45. For tickets, sponsorships, or raffle donations, contact the Chamber directly at 215-348-3913.
Extra, Extra!
Who Do You Know? 
Think networking isn't important? Well-known large companies are searching for the influencers in their organizations. Read more about movers and shakers in this article from Wall Street Journal.
Make Yourself Work
Do you have a project that's been waiting for your attention? Find the motivation to tackle it in this article from Harvard Business Review.

Richard Associates...Your Marketing Partner

At Richard Associates, we provide customized marketing services to help you succeed. From advertising that works to seminars designed to enhance your professional skills to business consulting that focuses on your goals, our services are developed with your needs in mind.


We understand that marketing is an investment in your business. And, you'd like a return on that investment. That's why we focus on results-oriented efforts that measure your success.


We build client relationships into marketing partnerships. Working with you.


Call 215-595-8959  �  Website www.richardassociates.net