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Professional Women's Business Network
Meetings
Various Dates
For more info: PWBN
Lower Bucks Chamber
Business Card Exchange
Wednesday, Mar. 20
4:30-6:30 pm
RSVP: LBCCC
Lower Bucks Chamber Bucks Business Connect
Thursday, Mar. 14
8:00-9:15 am
RSVP: LBCCC
Central Bucks Chamber Business Card Exchange
Wednesday, Mar. 6
5-7 pm
For more info: CBCC
Central Bucks Chamber
Women in Business
Gourmet Getaway
Thursday, Mar. 21
5-8 pm
Spring Mill Manor
$45
For more info: CBCC GG
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Strategic Partners
Management & Human Resources Consulting Advertising & Graphic Design Creative Agency Graphic Design Graphic, Web & Email Design Career Coaching and LinkedIn Strategy Leadership Development & Education Consulting Life Coaching |
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Greetings!
I hope your year has gotten off to a good start! It's a great time to get out to networking events and build your relationships.
Don't miss the Gourmet Getaway presented by Central Bucks Chamber's Women in Business committee on March 21! All proceeds benefit the women's scholarship fund. Each year the committee provides women in need with tuition for college or additional training to return to the workforce. It's a great cause!
Discover 0ur "Marketing Matters" seminar series! The seminars in this series cover networking, marketing and other business topics to help you succeed. You'll find topic overviews highlighted below in the "Newsworthy" section. Plus, we're excited to present the Business Challenge Roundtable this spring!
Are you looking to expand your client base, or increase your ROI in 2013? At Richard Associates, we help individuals and businesses promote themselves better. We enhance your skills, develop marketing solutions, and select media to make your advertising as effective and successful as it can be.
We are currently booking appointments for March and April one-on-one strategic sessions. Contact us today to schedule!
Testimonials are a great way to highlight your business. You'll find guidelines in "Jumpstart Your Business" below. There's also a list of local networking events, a networking tip, and links to articles I think you will find interesting.
Best regards,
Susan Richard
P.S. Learn how to create ads that work and get results with our "Marketing Matters" seminar with Gregg Oliver from GO Direct!
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Testimonials
"You're the best! Thank you for your help! Without you, I wouldn't have reached my goal!"
Client testimonials can be powerful marketing tools. They immediately tell a potential client what you do, what type of customer you work with, and highlight your strengths.
Requests
When you approach your client for a testimonial, be sure to give them some guidelines as to what you are looking for. What aspect of your services would you like them to focus on? If they like you enough to provide a recommendation in writing, then they also may want to share everything. So, it helps to give them a topic or two to talk about. In instances when your client provides a long testimonial, ask permission to use portions of it in your promotional materials. Also, ask if you are permitted to use their full name and title with their quotes. They may prefer that you use a less revealing signature.
How to Use
Testimonials work best when used sparingly. Don't overwhelm a potential customer with too many stories. Try to collect client recommendations over time, so that you have a variety to choose from. Then, use the ones that most closely fit what you are promoting.
Don't be shy about asking for a testimonial. Clients who are happy with your work are usually more than willing to help you build your business. The best time to ask is towards the end of a successful project when the client is in a positive mood and recalls the details of your efforts. |
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Creating Your Network
We usually think of networking as going to a business card exchange and spending the evening handing out business cards. Actually, you can create unusual opportunities to network. Use your alumni network of high school or college friends. Stay in touch with former work colleagues. Organize fun events outside of work like a hiking group, book club, or share a mountain house. Create a dinner club and invite friends and colleagues and extend the invitation to their friends and colleagues. Volunteer for a cause that's meaningful to you. In this way, you are expanding your connections to people outside of your professional field.
Try something new...and see who you meet! |
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Seminar Series
We are excited to present engaging and useful information for business people. Take a look at the "Marketing Matters" series which covers networking, marketing and other business topics to help you perform at the highest level.
Target Marketing
The PERFECT tutorial for business owners who create their own ads! Do you feel like your advertising doesn't really work for your business? And people aren't responding? We will be partnering with Gregg Oliver of GO Direct on Thursday, Apr. 25 from 9-11 a.m. to discuss how to find your target market and develop powerful ads in How to Make Your Advertising Work for You. You'll learn the secrets to reach your ideal audience and create ads that get results!
Professional Development
Join us for the Business Challenge Roundtable this spring! This program is designed for energetic, open-minded business owners who are committed to making changes. The group format over 4 sessions allows you the opportunity to focus on specific aspects of your business and get immediate feedback. We'll help you identify what's happening in your business and how you can take action now. Get ahead of your competition...fast! Limited to 10 participants. Sign up today!
Take a look at our colorful and easy-to-navigate website to find out more about our services! Plus, don't forget to "like" us on Facebook. |
Not So Leisurely Weekends
How do successful people spend their weekends? Not working. Read this article from Forbes.com to find out how they fill their time.
Checking In
Learn more about the customer's experience using location-based social networks. Read this article from Entrepreneur.com about gathering hyperlocal customer data. |
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Richard Associates...Your Marketing Partner
At Richard Associates, we provide customized marketing services to help you succeed. From advertising that works to seminars designed to enhance your professional skills to business consulting that focuses on your goals, our services are developed with your needs in mind.
We understand that marketing is an investment in your business. And, you'd like a return on that investment. That's why we focus on results-oriented efforts that measure your success.
We build client relationships into marketing partnerships. Working with you.
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