Brand Positioning was recently defined in a Wikipedia article as "identifying and attempting to occupy a market niche for a brand using traditional marketing placement strategies (price, promotion, distribution, packaging & competition)."
The article also touched on "perception as what happens in the minds of your target audience."
In a recent LJF team meeting, we evaluated the Top 25 clients from over our 25 years of business. And in each case of success, we had developed a brand strategy that enabled our clients to define their market niche and the best method of communicating - traditional or modern.
Perceptions of clients like you, help us continue to learn how to best serve you.
We are often surprised to learn that some of you don't know we provide website design or trade show support or promotional products - like we are featuring in this month's e-newsletter.
We will continue to adapt to serve you better, and we hope that you enjoy our newsletters. LJF is always looking for relevant and helpful articles to share.
What surprises you about your customers' perceptions? Let LJF help you uncover the current perceptions, misconceptions or praises your customers have of you? Market or customer research might be a good fit at this point in your company timeline.
An LJF
Marketing Retool gives you a fresh look at your marketing strategies. We would love for you to share our newsletter, or our website
www.LJFmarketing.com if you know of a company who needs help with their marketing strategies. Maybe it is you??
