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April 6, 2016 - entrepreneur@work Digest  
In This Issue
electronicsDP Electronics Recycling to Build Whitewater Plant to Turn Used CRT Glass into Ceramic Tiles
Rendering of DP Electronics Recycling Facility
An Elkhorn company is building a 153,000-square-foot, state-of-the-art recycling complex in Whitewater that will, in part, turn glass from used cathode ray tubes into ceramic products, including floor tiles. DP Electronic Recycling's new $12.5 million facility, which will be located in the Whitewater University Technology Park on the city's southeast side, will employ about 120 people, president and CEO Dale Helgeson said. The new facility will help to reduce a large waste stream that currently is not being addressed, referring to a UW-Whitewater study two years ago that estimated 1 billion pounds of CRT glass is in storage waiting for proper disposal. "It's very difficult to recycle. The (Environmental Protection Agency) banned it from landfills. Our process will use everything together and encapsulate it so it is safe," Helgeson said. Click here to read the full article on the new facility and new processes to follow. 
NameHow to Name Your Business: 10 Things You Need to Know
2 coworkers looking at laptop screen
Picking a killer name for your business is harder than it might seem. One of the things to think about when choosing a company name is how it will look in the subject line of an email, according to cloud-based analytics company DataHero. Then there's how it will sound when it's said aloud. A number of leading companies in recent history have chosen names with between five and 10 letters and at least one hard consonant: Google, Starbucks, Verizon. Before naming your company, check out these tips from entrepreneurs who have been through the process, some of whom have even named the same company more than once.
waterWater Council's BREW Program Promises to Launch 75 Start-Ups
BREW accelerator
The BREW Accelerator, a start-up training program affiliated with The Water Council, has committed to launch 75 successful water start-ups over the next five years. The BREW announcement was made in conjunction with the first-ever White House Water Summit last month, during which more than 150 organizations from across the U.S. made commitments. The BREW accelerator began in 2013 and has had 17 start-ups go through its six-month program. It is currently accepting applications for a fourth class through April 16. The City of Milwaukee is providing assistance with overcoming any regulatory hurdles the start-ups might face, Milwaukee Mayor Tom Barrett said. The hope is that the result will be growth and retention of jobs. Read more
choicesThe Choices That Led Small Business Owners to Wealth
Tom Bernthal
Small-business owners are generally focused on the day to day, if not the minute by minute, to keep their enterprises moving forward. But they still have to make decisions to professionalize the business, put systems in place and have a plan that allows them to do longer-term planning. Those decisions can make the difference between being a small-business owner and a business executive with significant wealth. Of course, which of those decisions matter most is generally clear only in hindsight. "There is no bright-line test when a company gets to a certain size or age to do these things," said Kevin M. Harris, head of the family business group at Northern Trust. "It is based on where the company wants to go." Read more.
SBDCSBDC Success Story: Dollhouse Dance Factory
Dancing has been an integral part of Kayla Pittner's life. It has taken the Sheboygan native all over the country and all over the world, including China and Russia. After years of coaching, choreographing and teaching across the U.S., Pittner opened Dollhouse Dance Factory in 2013 in Sheboygan. She knew there were many young people in the area that had interest in dance, but they had little-to-no opportunity to train at a competitive level. After about two years, Pittner's ever-increasing client base was outgrowing its space. After learning about the SBDC through the Sheboygan County Economic Development Corporation, she began working with Business Counselor Chuck Brys of the SBDC at UW-Green Bay to get help in applying for the funding required for expansion. In just four months, she developed a thorough business plan and created a detailed loan application, and in the end, Pittner received approval on her business development loan through the City of Sheboygan. "Essentially, the expansion of my business may not have happened without the SBDC," Pittner said. Read the full success story here
AroundAround the State. . . 
Servant Leadership for Supervisors
Great organizations including Southwest Airlines, Starbucks, Intel and countless others are using Servant Leadership as a foundation for their success. Whether you lead a major corporation, a small business, a church or simply yourself, servant leadership applies to you. The SBDC at UW-Green Bay's goal is to provide tangible ways to implement servant leadership in your life and in the lives of those you serve, and to see organizations filled with people who are engaged in their work. This is why the Servant Leadership for Supervisors exists - to encourage new levels of engagement and productivity. Register here for this program on April 19 @8:30am-3:30pm.
Student Start-Up Showcase
Join the University of Wisconsin-Oshkosh Center for Entrepreneurship and Innovation as the graduating start-ups from the 3rd Titan Accelerator cohort make their pitches on stage and officially graduate from the program. The showcase will be held on April 20 at the Alumni Welcome & Conference Center in Oshkosh. Click here to RSVP and reserve seats, or here to meet the entrepreneurs. 
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The Wisconsin SBDC Network is a program of UW-Extension. Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.