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Greetings!
Hope your summer is going well! July has been a busy travel month for me. My husband and I "ate" our way through Central Vermont over 4th of July weekend, visiting places like the Cabot Cheese Factory, Ben & Jerry's, Green Mountain Coffee Roasters, King Arthur Flour, plus two maple sugar farms. The following weekend, we visited my son, daughter-in-law and adorable grandson Lucas in White Plains, NY. Last weekend, we celebrated our 10-year wedding anniversary in the Berkshires, ending with a concert at Tanglewood, featuring the Boston Symphony Orchestra, led by the renowned conductor and string virtuoso, Pinchas Zuckerman.
I'm happy to report that the U.S. Labor Market is continuing to flourish! According to a recent AP article: "The economy gained a robust 195,000 jobs in June...and 70,000 more jobs in April and May than the government had previously estimated - 50,000 in April and 20,000 in May."
However, once your resume is selected by the ATS, it will be read by actual people on the hiring management team, who will decide if they want to call you for an interview. So, it's critical that your resume will stand out from the crowd, showcasing impressive accomplishments beyond simply meeting the job qualifications. This month, I'll give you a formula for writing accomplishments, in my article: "Resume ROI: Show Them the Money!"
About Wake Up to a Job You Love © - the online, self-study version of my career coaching program: I've committed to it as my "summer project" with the goal of launching it mid-October. Please scroll down for details and for an article archive, introducing the content of this program.
Is your job search stuck and your career stalled, regardless of how hard you try? Consider scheduling a private Career Action Planning (C.A.P.) Session with me. We'll get to the root of your career problem and on the road to landing your dream job in record time! Read the testimonial of one client who landed soon after his C.A.P. Session; and the quick story about another client I highlighted in the October 2012 issue, who had a C.A.P. Session last July and landed in September...and another I wrote about in the March 2013 issue, who had a C.A.P. Session last October and landed in December!
Enjoy this issue and I look forward to connecting soon!
~ Joellyn
P.S. A great big "Welcome" to my new subscribers. I'm so glad you've joined my community!
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Resume ROI: Show Them The Money!
Last month, I wrote about how to get your resume found in an applicant tracking system (ATS). Once your resume is selected, it will be "physically" read by the hiring management team who will decide if they want to interview you for the position you've applied for. If you want your resume to stand out from other candidates, it has to showcase much more than a mere laundry list of qualifying skills. Hiring managers want to employ people who can quickly contribute to their company's growth and deliver a solid return-on-investment (ROI) in exchange for salary and benefits. In spirit of the exclamation shouted by the character Rod Tidwell (played by actor Cuba Gooding Jr.) in the movie Jerry McGuire, "Show me [them] the money!" The best way to showcase your ROI is to include 3 to 5 accomplishment statements under each job listing on your resume. These accomplishments must appeal to employers' top 10 buying (hiring) motivators, as outlined in the book Resume Magic by Susan Whitcomb. Specifically, hiring managers want candidates who can help their company: 1) Make money 2) Save money
3) Save time
4) Make work easier
5) Solve a specific problem
6) Be more competitive
7) Build relationships
8) Expand business
9) Attract new customers
10) Retain existing customers
Accomplishment bullets will vary, depending on your profession and industry. Here are three examples where each candidate explains their value in tangible metrics that speak to one or more of the top 10 motivators listed above: 1) Sales representative: Increased $1-million territory by 25% ($250,000) in 6 months by reactivating 50 dormant accounts. 2) Restaurant manager: Cut annual food costs (target 31.5%/actual: 30.1%) on $3.8 million in food sales and labor costs (target: 15.5%/actual: 13.9%) on $5+ million in overall sales. 3) General manager: Managed workflow during $100-million revenue growth period, without hiring additional staff. Use the "Context-Challenge-Action-Results" (C-C-A-R) model to write accomplishment statements: * Context: ("While working at...")
* Challenge ("I was given the responsibility to...")
* Action ("So I...")
* Result ("As a result of my efforts...")
Here's how the sales representative listed above used the C-C-A-R model to create her accomplishment statement:
* Context: "While working at ACME Products..."
* Challenge: "I was given the responsibility to increase sales in my region, because sales had been flat for three years."
* Action: "So I contacted all accounts in my region. I learned that many were ordering from a competitor offering a cheaper product, but they weren't happy with the service and delivery. So, I offered each account a 3-year service agreement with all new orders, which reignited their interest in ordering from ACME."
* Result: "As a result of my efforts, I i ncreased my $1-million territory by 25% ($250,000) in 6 months, by reactivating 50 dormant accounts."
In case you don't have tangible metrics for accomplishments, think of them as before and after scenarios. First, describe what your challenge was like when you took it on; then illustrate how your contribution made a positive impact on your employer.
A resume's primary function is to get you an interview. Having significant, accomplishment-related bullets on your resume will only increase the chances of hiring managers calling you, instead of other applicants.
Like this article? Please post your comments on my blog.
© Joellyn Wittenstein Schwerdlin, The Career Success Coach 2013 |
"Law of Attraction: Five Basic Principles to Make Your Career Dreams Come True"
Hopkinton Networking Group (HNG)
 * Where: St. John the Evangelist, 20 Church Street, Hopkinton, MA 01748
* Date: Friday, August 2, 2013
* Time: 11:00 a.m. to Noon (Please note: The general meeting starts @ 10 a.m.)
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I've been planning a "beta launch" of this self-study system of my career coaching program. It's based on the core content and tools I use with my private clients, to help them build a solid, laser-focused plan to land a job they love which is fun, fulfilling and financially rewarding. This system is perfect for you, whether you're unemployed and struggling to land, or unhappy with your current job or employer and you don't know which way to turn.
I've decided to postpone program until Fall 2013. It will be priced at an introductory "Charter Member" rate of $147.00.
Depending on how many people enroll, I may host monthly Q & A group calls and create a private Facebook group for participants to post questions and interact with each other. I am planning to offer some special bonuses for the first 10 people who sign up.
There will be a special sales page created for this program and you'll be notified when it's ready. Until then, here's a description of it on my website:
If you have any questions, please email me joellyn@career-success-coach.com; and I will be personally reaching out to those of you who have already expressed interest.
Here's the article archive, introducing the content of this program:
#1: Know Your Top Transferable Skills Sets, Then Plan Your Career Transition
#2: Build Your Confidence and Career Marketing Content
#3: Discover Your Perfect Career Path Through Your Hardwired Preferences
#4: How to Choose Ideal Work that Fits Your Personality
#5: The Six Dimensions of Career Clarity
#6: Where Do You Want to Work? Make A List of Target Employers
#7: Which Workplace Culture is Ideal for You? Let Your Workplace Values Be Your Guide
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Career Action Planning (C.A.P.) Session 
Do you work hard on your job search but seem to get nowhere fast? - Are you burned out with your job, but don't know what other work might satisfy you?
- Do you have trouble understanding how your transferable skills can be used in other professions?
- Do you apply for jobs online, only to get "thanks but no thanks" responses?
- Does it seem like your network can't help you with your job search the way you'd like?
- Do you get interviews--- but no offers?
Is it time to take a risk -- a giant step forward -- to end the pain once and for all? You may surprised: the problem might not be what you think and simpler to overcome than you thought possible.
Regardless of the issues you face or what you may be frustrated or confused about, I can provide the clarity, creative thinking, objectivity, and perspective you need to get your career and job search moving in the right direction.
Let's get started with a Career Action Planning (C.A.P.) Session to help you figure out what's working, what needs attention, and what the next steps are to land the job of your dreams!
Skeptical? Here's what one client said about his experience. He got hired five months after his C.A.P. Session!
"I worked with Joellyn and went through her Career Action Planning session after months and months spinning my wheels trying to land a position. Her session and follow ups were a great jump start for me in redesigning my resume. She helped me focus on what my strengths were and was encouraging and genuine. She's extremely personable and is a great listener. I'd recommend her to anyone who is struggling finding their next steps in their career path." -- Louis Miano, Sr. Software Developer
Read about another client I highlighted in the March 2013 issue who landed in Dec 2012, after having his CAP Session in Oct 2012...and one I showcased in the Oct 2012 issue who landed in Sept 2012 after his CAP Session in July 2012.
Do you want to be next? I thought so! :)
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About "The Career Success Coach"
Joellyn Wittenstein Schwerdlin is a Certified Career Management Coach and Certified Job-Loss Recovery Program Coach in private practice serving executives, managers and professionals in career transition. Since 1991, Joellyn has helped countless clients across multiple industry sectors find perfect career paths which are fun, fulfilling and financially-rewarding. Her program starts with a Career Action Planning (CAP) Session to first determine where clients are getting stuck, stalled or confused in landing the job of their dreams.
Joellyn will be happy to discuss your situation on a free call. Contact her at 508-459-2854, joellyn@career-success-coach.com
or visit www.career-success-coach.com.
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Quote of the Month: On "Solutions"
"Problems cannot be solved at the same level of consciousness that created them." ~~ Albert Einstein
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© 2013 The Career Success Coach All rights reserved.
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