e.letter
April 23, 2014
President's Message
Eagle Rock City Hall
President's Message

The Playing Field Needs a Fix
There is no question; the Colorado Boulevard Specific Plan has made invaluable contributions to the character and quality of Colorado Boulevard as it has grown and emerged as one of the premier commercial corridors in the Northeast.  Not only are new businesses opening almost every month, but the businesses that choose to locate here, for the most part, meet the goals of the Specific Plan which is to encourage locally owned businesses fitting a small town quality. 

However, there is an aspect of the Specific Plan that creates a strong distinction and a biased playing field between businesses in existence prior to the adoption of the plan (August, 1992) and the many businesses that have opened since then.  Included in the Specific Plan is the limitation that businesses opened after August, 1992 will not operate between the hours of 9PM and 7AM.  For reasons not clear to me, businesses located in Sub Area I (the area primarily located between Eagle Rock Boulevard and the western border of Eagle Rock) may request that the Area Planning Commission grant them the right to stay open beyond 9PM.  Any business in existence prior to the adoption of the Specific Plan (August, 1992) is "grandfathered" and is not limited to the restrictive business hours. 

With the understanding that the only way to amend the Specific Plan was to open the entire Plan for review and possible revisions, and that this would ultimately be done "sometime in the future," the lack of enforcement of this aspect of the Specific Plan had been widely accepted as an interim solution to the overly-restrictive business hours limitations.  TERA has also hoped that a broad review of the Plan would also provide an opportunity to introduce protective language regarding billboards, a major deficiency of the existing Plan.  

The interim solution of non-enforcement became null and void when City Inspectors made a recent visit to a new Bar / Restaurant (5 Line - next to Big Mama's & Papa's Pizza), and cited the 5 Line for being open after 9PM.  What motivated City inspectors to selectively enforce this requirement at 5 Line is an open question.  What is not an open question is that the owners of 5 Line and Big Mama's & Papa's have brought two desirable businesses to our community.  They have spent great effort to incorporate into the branding, theme and architecture, characteristics that speak to the history of Eagle Rock.  Finally, they have spent a fortune on rehabilitating the building that now looks better than it has for decades.  The 5 Line and many many other food / beverage businesses on Colorado, which opened after August 1992, would be severely economically impacted if they were all forced to close their doors at 9PM.  There is a real danger that the tremendous commercial resurgence that we have seen on the Boulevard could come to a halt. 

In the spirit of full disclosure, the Specific Plan does include a process for waivers or exceptions from many aspects of the Plan.  However, in addition to the significant time that is required to file a request for an exception or waiver, the merchant will pay approximately $17,000 in basic fees.  There are also potential additional fees for an environmental review as well as a fee to expedite the process.  Finally, the merchant is not guaranteed that they will be granted the waiver.  $17,000 - $20,000 is a significant expense for a new business, especially the types of locally owned businesses that we value.  To make matters worse, if the waiver is not granted the applicant loses the money they have spent on the fees.  Clearly, the Exception Process does not provide a satisfactory solution.  

At TERA's last board meeting the board overwhelmingly voted that one of our goals should be to work with the Council Office and other community leadership to identify the most expeditious way to modify the business hour aspect of the Specific Plan before whoever or whatever caused Inspectors to visit 5 Line encourages visits and citations to other merchants who are making such great contributions to the vibrancy of our prime commercial corridor and the overall quality of life in Eagle Rock. 

A New Time and a New Place
Over the years many Farmer's Markets have come and gone in Eagle Rock.  There have been many pretenders but only one Farmer's Market has lasted for over sixteen years.  Every Friday afternoon, at the intersection of Casper and Merton Avenues and the adjacent municipal parking lot, vendors setup their tents, tables and wares.  Grills are warmed up, occasionally music comes from someone or somewhere and suddenly the long-standing Eagle Rock Chamber of Commerce Farmer's Market appears.  The market has a uniquely funky Eagle Rock tone; buy broccoli, a bracelet, caramel corn, incense, or sit down for a freshly grilled dinner - it's all there.  Michael Nogueira, President of the Chamber, the Eagle Rock Neighborhood Council, and leader of the Farmer's Market recently reflected that years ago when the market started, this was kind of a sleepy area, even on Colorado Boulevard.  Few businesses were open beyond 5:30 and the municipal parking lot was marginally used in the evening.  The Farmer's Market was about the only thing happening after 6PM. 

In January of 2001, long before Walgreens and Starbucks, Tricia Neal courageously opened Swork's Coffee Shop in a storefront that had once been a community owned pharmacy (long gone) and had been vacant for years.  Swork's, which significantly pre-dated Starbucks-Eagle Rock, was the first indication of the possible commercial renaissance of Colorado Boulevard.  Camillo's relocation from York Avenue to the corner of Caspar and Colorado was the next indication that something good was going on.  The streets no longer "rolled up" at 6PM.  A vibrant and unique collection of shops, restaurants, gyms, children services and many other alternatives took up residence over the years.  Now a pedestrian / customer presence is found well into the evening.  The municipal lot, which was marginally used in the evening years ago, now has a role to play in the success of the many adjacent merchants. 

Recognizing the changes over the last 16 years, and the importance of the municipal parking lot to adjacent merchants, Michael Nogueira has indicated that "It's time to give the parking lot on Fridays, back to the merchants who now need all possible parking for customers.  On May 2nd the Eagle Rock Chamber of Commerce Farmer's Market will be relocated to Eagle Rock City Hall.  The market will be located primarily on City Hall's parking lot and on a small section of Maywood Avenue.  The new location will provide more visibility to the Market, which will include new vendors.  Many thanks to the Council Office for helping with this transition of the Market to a new location that I am confident will bring many benefits to the Market."

Freeing up these parking spaces will make it even easier to take advantages of the many great merchants who have invested in our community.  All Eagle Rockers are encouraged to spend your next Friday night in downtown Eagle Rock.  Parking will be easy and the "menu" of merchants is amazing.  A special thanks to Tricia Neal, whom can be thanked for opening the door for others to see the commercial potential of Colorado Boulevard. 

Woof
The TERA Board recently voted to act as the fiscal agent for the Dogs of the Rock initiative.  Many thanks to our Treasurer, Joan MacNeil, for agreeing to take on the extra work that will come with this service to the community.  Prior to the vote I asked Joan if she was willing to take this on.  Her response was "I am the Treasurer and it's my job to support whatever the Board decides."  I greatly appreciate Joan's constant help in so many ways, beyond her role as Treasurer, in supporting all that TERA does.  As an aside, Joan, a passionate dog lover, is fortunate enough to live in a home that her two dogs share with her. 

A New Neighborhood Council Coming to Town
As is the case every two years, Eagle Rockers have the opportunity to choose who will represent our community as members of the Eagle Rock Neighborhood Council on April 26.  Although Council Members can serve up to six years, many choose to serve only one term.  Several current members of the Council have agreed to be considered by voters for a second term.  However, we can still expect to see new faces.  At times in the distant past I have seen ERNC moments that could only be described as "looney toons."  Fortunately, for the more recent past, Eagle Rock has been well served by a dedicated group of individuals who either brought common sense and practical experience to the table or came up to speed very quickly. 

It is now incumbent on us to take the time to get to know the candidates who aspire to be part of the Council for the next two years.  I hope you took the opportunity to become more informed by attending the Candidate Forum on Tuesday, April 22 at Eagle Rock City Hall.  Any questions regarding the next election should be emailed to info@eaglerockcouncil.org.

Yum
Last weekend our goal was to try new eating places in the community.  Max City BBQ was our choice for dinner Saturday night.  Long before they opened, my taste-buds were ready to try their pulled pork.  Combining pulled pork with mac n cheese and a cucumber salad just like my mother made was dinner, and it was delicious.  Of course the pork was the star on the plate.  I especially like that it included some bits of pork with the charred quality that only comes from a real grill.  Their menu looked especially perfect to me for a night when you want to eat home but don't want to cook.  The offerings are perfect for a take-home meal, and we noted many customers who had discovered that when we were there. 

Continuing our dining quest, we had leftovers for lunch Sunday at Milkfarm LA and they were yummy.  The baguette sandwiches we had intended to order were long gone when we arrived mid-afternoon.  Milkfarm LA had only been open a few days and the baguettes sold out every day, even though the proprietor, Leah Park Fierro, prepared a larger and larger number each day.  With the baguettes out of the picture Leah suggested these odd shaped sandwiches described as "chorizo soria, herbed ricotta, and lemon radish on ficelle" as an alternative and they were yummy.  The ricotta cheese is made locally and the bread (ficelle) is baked fresh daily.  Even though it violated every principal of a balanced and healthy diet, we added to our lunch an incredible pretzel.  Not only is the food great at Milkfarm LA, but it is a unique shop, not like any other vendor on the Boulevard.  Welcome Milkfarm LA. 

Both Milkfarm LA and Max City BBQ are part of the TERA's member benefit program.  Show you membership card and reap the rewards. 

Who is Paying for Your Copy?
If you are getting this newsletter, and you are not a TERA member, then you should thank someone who is a member for their financial support.  Although digitally publishing a newsletter is far less expensive than the paper versions we used to publish, it still involves unavoidable expenses.  Likewise, TERA's recent decision to act as fiscal agent for Dogs of the Rock will involve some modest amount of expense.  At the State of the Town meeting, attended by approximately 75 people, less than $20 was contributed to defray the costs of that meeting.  Over and again, we rely on the generosity and support of our members to do what we do.  Thanks to all the TERA members who make TERA's efforts possible.  If you are not a member, please take action now!  Email me at president@tera90041.org and I will send you a membership packet.  Otherwise, please go to http://www.tera90041.org and join using PayPal.  Become a member now! 

________________________________________

 

Bob Gotham
Bob Gotham, President

Bob Gotham, TERA Pres.
In This Issue
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Merchant Summary

Membership Has Benefits! Discounts are available for TERA Members at participating merchants (see list below.) Look for the TERA Membership Decals at merchant locations. Just show your active membership card. Click on http://www.tera90041.org to see the member benefits offered by each merchant. If you are a merchant and would like to participate in this program, which includes free advertising in the e.letter, please email us at president@tera90041.org. 

Merchants 

 * Animal Health Care Center
* Leanna Lin's Wonderland
* Armon's Restaurant
& Coffee Shop
* Lemongrass Vietnamese Restaurant
* Auntie Em's Kitchen
* Letters from LA
* Bellissimo Cafe
* The Loft Hair Lounge
* Camilo's California Bistro
* Max City BBQ
* Capri Italian Restaurant
* Milkfarm
* Coffee Table
* Mission Property Services
* Colorado Wine Co.
Old 55
* Curves
* Owl Talk
* Danny Reyes CPA
* Sir Michael's Party Rentals & Limousine Service
* Dave's Chillin and Grillin
Spitz
* Eagle Rock Music Studio
Spoon
* The Eagle's Nest
* Swork
* Four Café
XTC Gym
 * La Fuente

Support TERA - Become a Member: Join now at http://www.tera90041.org. Memberships begin at only $15. 

 

Take Back the Boulevard Update
TBTB Logo 300
Your Speed Is: 
Improving the Safety of Colorado Boulevard was the number one goal expressed at the numerous community meetings conducted by the TBTB Team.  Within the overall discussion of how to make the Boulevard safer, addressing the excessive speed of cars exiting the 134 freeway onto Colorado Boulevard was cited as one of the prime factors of concern.  The short timeframe (just a few seconds) that a driver transitions from the freeway to the Boulevard allows little time to intellectually transition from freeway think to a local street orientation.  Most freeway exits terminate with a traffic signal or minimally a stop sign, in either case causing the driver to come to a complete stop.  Unfortunately, the existing settings on the signal at the convergence of the freeway exit and Colorado Boulevard are red only briefly, allowing many cars to transition from the exit to the Boulevard with minimal slowing.  In the near future the Department of Transportation will refine the signal settings so that the red light is dominant, requiring most cars to come to a complete stop.  

The good news today is that, new electronic signs have been installed for the west-going traffic at the intersection of Colorado and Hartwick.  Similar signs are also installed farther west for the east-going travelers.  These signs will display "your current speed" as each car passes.  If you are speeding the signs will rapidly flash as you pass.  One step at a time, we are continuing to respond to the community's desire that the Boulevard be as safe as it can be.  Many thanks to the Council Office for continuing support in this endeavor.  .   

Parklet Guides Posted
One of the hopes of the TBTB initiative was to further improve the pedestrian welcome to the Boulevard by installing parklets.  It was also hoped that municipal money and/or grants would be available to support the cost of the construction. It remains one of our hopes.  However, there is little available in public funds at this time.  The limited resources that do exist often are aimed at neighborhoods with greater needs which is frequently is equated to a lower median income.  

The expectation today is that parklets will be financed by adjacent merchants, the entities most likely to benefit from the streetscape improvements that are delivered by parklets.  People Streets is an organization that provides consulting and guidance for those who are interested in moving forward with a parklet close to their business.  They have created excellent guides that provide a roadmap for the entire process, from planning to implementation.  The guides developed by People Streets are now posted at TakeBacktheBlvd.org.  Any merchants interested in pursuing a parklet will receive great assistance from People Streets. 

Greening up the Streets
Should it be a Pyrus Kawakamii or a Tabebuia?  Platanus x acerfolia does seem to have broad appeal.  Latin is not a dead language according to the many professional landscape architects who are volunteering their time to help select the best trees for the greening of Eagle Rock.

Soon there will be 100 new trees on Colorado Boulevard, 36 trees on Figueroa, 35 on Eagle Rock Boulevard and 4 on Broadway.  I am happy to report that the Council Office, the Neighborhood Council and TERA have all donated the funds necessary to meet the city's requirement of maintenance for the first two years after the trees are planted.
Around Town
Around Town

Eagle Rock Neighborhood Council Election   

Saturday, April 26    10AM - 4PM  
Eagle Rock City Hall - 2035 Colorado Boulevard

Occidental-Caltech Symphony Orchestra

April 26 - 7:30PM at Occidental College / Thorne Hall
     1600 Campus Road, Eagle Rock     323.259.2785

April 27 - 3:30 at First United Methodist Church
     500 East Colorado Blvd., Pasadena   (626) 395-3295

The Caltech-Occidental Symphony Orchestra, under the musical direction of conductor Allen Robert Gross, continues its 2013-2014 season.  Concerts and the post-concert receptions are free and open to the public.

Program
Tchaikovsky - Violin Concerto, featuring soloist Misha Raffiee

Mozart - Requiem, with the Occidental and Caltech Glee Clubs


Eagle Rock Farmer's Market - May 2
New Location - Eagle Rock City Hall  
2035 Colorado Boulevard, Eagle Rock  90041




The Great Gatsby - Camellia Fashion Show at the Women's Twentieth Century Club of Eagle Rock - Saturday, May 3, 11:30am - $30 per person

More information: Call 323-478-1883 or contact Sharon Gould at sharame8@att.net.

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TERA, The Eagle Rock Association | | president@tera90041.org | http://TERA90041.org
PO Box 41453
Eagle Rock, CA 90041
Phone: 323-799-1190