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e.letter )
The Eagle Rock Association 9 May 2013
In this issue...
  • Become a Member
  • TBTB Update
  • Land Use Update
  • Around Town
  • Membership Appreciation
  • Shop Eagle Rock Merchants
  • Vons Listened: It is with great appreciation that I can report that Vons has listened to the community and reconsidered how they are going to further develop their property at Figueroa and La Loma.  In the April 12th TERA eLetter the following appeal to Vons was included.  "The point of this writing is to encourage Vons, in the process of making this long empty area productive, to consider doing the small things that make a big impact; the small things that say, We care about Eagle Rock.  Make this new development the best it can be, for your company and for our community."  See Vons at Figueroa and La Loma below for more information regarding the new Vons complex.  

    Digital Bill Boards - Not in Eagle Rock: Several months ago TERA wrote a letter to our councilmember, José Huizar, asking that he support the efforts to regulate digital billboards so that they are only located in appropriate locations, commercial areas, places where residents will not be forced to live in the glare of these billboards.  At that time Eagle Rock was not specifically targeted.  However, it was brought to my attention that in March, a new company - Lamar Advertising, applied for permits to erect 17 digital billboards on major city thoroughfares.  Of great concern is that the list included plans for a digital billboard at 3810 Eagle Rock Boulevard.  Fortunately, the City refused to issue the permits.  In response Lamar Advertising has filed a lawsuit in Los Angeles Superior Court alleging that the refusal to issue the permits is unconstitutional.  TERA has asked that the Council Office continue to support the regulation and restriction of digital billboards, ensuring that none are located in Eagle Rock. 

    One Person Can Make a Difference: The medians on Colorado Boulevard are close to sacred soil.  If there is one thing that Eagle Rockers agree on, it is that the medians on Colorado Boulevard are an important aspect of the streetscape.  They are landscaped in such a way that they do not require extensive maintenance.  But they do need more than no maintenance, which is what Eagle Rocker John Goldfarb noticed they were getting. 

    John took the initiative to do a little probing in order to find out what city department and individual might be responsible for the care of the medians.  Soon after he sent an email to a superintendent in the Urban Forestry Division John received a prompt reply indicating that contracts for maintaining the median recently migrated to a new service provider.  According to the superintendent "The new landscape maintenance contracts are scheduled to commence within 5-10 days and all medians shall be serviced within a two week period after commencement of contracts."

    As a result of John's actions, I have a suspicion the superintendent will ensure that the Colorado medians are definitely included in initial efforts by the new firm.  Equally important, the superintendent created a commitment to which he can be held should the medians not receive the care they deserve in the time frame detailed. 

    John had two choices.  He could continue to be bothered by the sad state of the medians or he could try to do something about it.  Kudos to John for taking action.

    Too Flexible - Too Inflexible:  Over time TERA has been accused of being too inflexible.  There are those who feel that TERA does not have the ability to see more than one side of an issue.  I assure you, TERA's Board today is composed of individuals who insist on taking the broader view before we reach conclusions or positions. 

    We considered two land use projects in the last month.  One of the projects on North Mount Royal easily earned our opposition.  An abundance of worrisome variances, neighbors who didn't want it, and encroachment on an area we feel should be left undeveloped allowed us to easily conclude the project deserved our opposition. 

    The second project, regarding redevelopment of the old Sightwaves building at the corner of Colorado and Eagle Vista required a more challenging discussion.  The Board did not so easily or unanimously arrive at the conclusion to support Specific Plan exceptions for that project.  Some board members felt that strict adherence to the Specific Plan was the only way to go.  However, the majority felt that in this specific case, making reasonable accommodations for limited Specific Plan exceptions made sense.  We reached the conclusion so as to give this latest developer the greatest incentive to hang in there making this property better than it has been for too many years.  As to the argument that this creates precedent, the exception process exists to be applied when it seems warranted.  All we have done is conclude, in this case, the exceptions are warranted.  Sometimes it is important to not let the perfect be the enemy of the good. 

    I have been warned that TERA will take some heat because of this decision.  For those who accuse TERA of being too inflexible - take notice.  For those who feel we should never ever deviate from the Specific Plan, I suspect I will hear from you. 

    Member Benefit Update: By showing their active TERA membership card, TERA members get benefits, often discounts, from Eagle Rock merchants.  Many thanks to Sasha for supporting TERA and our community by joining this program.  

    A warm welcome to a new participant in the TERA Member Benefit Program. 

        Letters from LA
        5022 Eagle Rock Boulevard
        Eagle Rock, CA  90041
        323.340.1546

        Online:  https://www.facebook.com/pages/Letters-from-La-Eagle-Rock/145026515565112

    Sasha, the owner describes her store as follows: 

    "Letters from LA is a women's clothing and jewelry boutique featuring designers from near (Eagle Rock) and far (Berlin).  Eagle Rock is such a cool community of diverse people and it's a joy to have a business in this area.  We bring in new lines constantly and there is always something new to check out at the store.  If you haven't been in yet, please come in and introduce yourself soon!  We love meeting new customers and treasure the ones we have."

    Please note the attached picture of the Eagle Rock necklace.  They are they are available in either 24kt Gold Plating or Nickel Plating and they are $58 each.

    Show your active TERA membership card and you will receive a 10% discount on the necklace and all other non-sale merchandise in the store.


    http://farm8.staticflickr.com/7438/8723430201_ce4d1cb44a_n.jpg



    Bob Gotham
    ________________________________________

    Bob Gotham 
    Bob Gotham, President

    Bob Gotham, TERA Pres.
    Bob Gotham, President

    Become a Member
    Merchant Benefit 0513

    Support TERA - Become a Member Join now at http://www.tera90041.org/join_tera_or_renew_using_paypal0.aspx . Memberships begin at only $15.

    Membership Has Benefits! Discounts are available for TERA Members at participating merchants (see list above.) Look for the TERA Membership Decals at merchant locations. Just show your active membership card. Click on http://www.tera90041.org/tera_membership_merchants_benefits0.aspx to see the member benefits offered by each merchant. If you are a merchant and would like to participate in this program, which includes free advertising in the eLetter, please email president@tera90041.org.

    TBTB Update
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    Occidental College, CERB and Boulevard Merchants Say Yes to a New Colorado Boulevard: Take Back the Boulevard is focused on the broad agenda of making Colorado Boulevard work better for everyone including businesses.  A more equitable sharing of the Boulevard by motorists, pedestrians and bicyclists is an important goal.  Making the Boulevard feel and function more like a small-town main street is an aspiration that benefits everyone.  Improving the safety of the street, which currently has a concerning safety record, is something that virtually all of the community wants to see accomplished.  Promoting an attractive business environment is definitely part of the plan.  

    Recently letters of support for the reduction of travel lanes and the introduction of bike lanes were received from Occidental College, Collaborative Eagle Rock Beautiful and over 40 supportive Colorado Boulevard merchants.  More support is still coming in.  Supportive merchants understand the advantages of traffic moving more slowly by their establishments rather than whizzing by with no awareness of the businesses located on the Boulevard.  Naturally, there are merchants who want no changes to be made to the Boulevard, they like it just the way it is.

    Some business benefits have already been implemented.  Improved signage was installed making the availability of the Caspar / Merton municipal lot more visible.  Many under-utilized parking meters on the north side of the Boulevard have been changed to allow two hour parking, enough time for a haircut or a lunch.  Once the traffic lanes have been reduced to two lanes in each direction, it will be easier to cross the boulevard, further facilitating the use of parking on both sides of the boulevard.  It will also be much easier and safer to back into a parking space on Colorado through a bike lane rather than a traffic lane.  Too often today, honking horns begin the minute a driver stops to back into a space, encouraging the driver to abandon the space.  Because of the greater distance between the sidewalk and the traffic lanes, the pedestrian experience and sidewalk dining will be more pleasant.  Many Occidental College students rely on the bike-share program at the college.  We can expect them to be more present as customers as a result of the new bike lanes. 

    A natural concern is what will happen to traffic?  Colorado currently experiences less traffic than the six lanes were supposed to support.  This fact will moderate the traffic impact.  An important safety goal is to reduce the speed on the Boulevard - we do want it to move slower.  But fears that block long traffic jams throughout the day are unfounded.  Making a left turn is another concern that has been voiced.  The good news is that, although early in the design process, the Department of Transportation indicates, because bike lanes are not as wide as a traffic lane, the center turn lane will be made wider to making it easier for a turning vehicle to exit the traffic lane as it waits to make the turn. 

    The support for the initiative at the recent Department of Transportation and the Eagle Rock Neighborhood Council meetings provided further proof that there is considerable backing for transforming the Boulevard.  Kudos to all those in Eagle Rock who have the vision and are looking to the future, ready to help prepare our great community for the next generations of Eagle Rockers. 

    Land Use Update

    Vons at Figueroa and La Loma: At the initial meeting that the Council Office arranged with various community leadership and Vons, the attitude of the Company was very much it is what it is don't expect any changes.  There was strong agreement amongst those of us representing the Community in how the development could be improved, and the obligation of Vons to do so. 

    It was a new Vons team at the community meeting; a team that seemed interested in what Eagle Rockers had to say.  Vons has now agreed to many enhancements such as expanded and improved landscaping, architectural refinements that give the new building more character, replacing a blank street-facing wall with windows, adding bike lanes, and many other features that will give the property a more community-centric feeling.  Traffic concerns on La Loma were a primary community concern.  Vons presented alternative approaches that may mitigate the traffic issues.  Most key was their acknowledgement of the La Loma traffic issue and their commitment to fixing it.  

    A big thank you to Vons for understanding the win - win aspect of doing the right thing for Eagle Rock and for the business success of this expanding shopping destination. 

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    North Mount Royal Drive - TERA Opposes Development: The proposed development would be located on the hillside between Mount Royal Drive and the 134 freeway.  The proposal is to build eight single-family homes in an area of approximately 1.59 acres.  The development would include a private street and be gated.  Many Mount Royal residents have signed a petition objecting to the proposed development.  Following is the TERA motion regarding our opposition to this project. 

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    The Eagle Rock Association opposes the proposed development at 5370 and 5382 North Mount Royal Drive for the following reasons.  An excessive number of variances are required for this project to go forward.  The most significant variances include zoning variances relating to the number and height of retaining walls, grading, increase in residential square footage per lot size, and the reduced size of front and side yards.  It is also our opinion that this area is an undeclared wild life habitat and needs to remain as such.  This area also serves as a buffer should a fire jump the freeway.  TERA is also aware of the strong opposition voiced by stakeholders living in the area.  Based on the numerous negatives with this proposal, TERA strongly opposes the project.



    1351 - 1355 Colorado Boulevard (Eagle Vista and Colorado) - Project Supported


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    This property is the location of Sightwaves, a company that specialized in installing audio systems in automobiles.  The property has been an eyesore for years, even before Sightwaves relocated.  A succession of developers have been involved with the property, each committed presenting a plan to redevelop the property that never came to fruition.  The latest developer, Specialized Properties, LLC seems to have the resources and commitment to finally follow through on a development plan. 

    This property is located just inside the border of where the Colorado Boulevard Specific Plan ends.  The Specific Plan mandates that parking be located in the rear of commercial buildings, the buildings be built at the sidewalk, and that no further mini malls be built on Colorado Boulevard.  It is fair to assume that prior developers may have abandoned the property due to funding issues or the inability to make the project "pencil out", another way of saying making it profitable.  We don't want that to happen again! 

    TERA made the decision to agree to the Specific Plan variances as detailed in the motion below in consideration of several factors. 

    • The property is located on the far eastern border of the specific plan, well away from the core commercial center of Eagle Rock.
    • The developer has found the existing building to be stable and adequate as the basis for a remodeled structure.  Expecting a developer to demolish the existing building and begin from ground up significantly changes the economics of the project - perhaps once again putting the project in jeopardy.   
    • The developer has committed to the incorporation of high quality upgrades throughout the building renovations. 
    • The renderings provided by the developer depict a remodeled structure, that although technically a mini shopping center, because of quality renovation and abundant landscaping, the street presence will be more attractive than it has been for years.  


    With the factors detailed above in mind, TERA has adopted the following motion: 

    "This motion pertains to the redevelopment of the property at 1351 - 1355 Colorado Boulevard, formerly the location of Sightwaves Auto Sound which, will be accomplished by Specialized Properties, LLC.

    The Eagle Rock Association supports an exception from the Colorado Boulevard Specific Plan to provide relief from its limitations on 1) mini-shopping centers and 2) the requirement that no parking be permitted on that portion of a lot located between the front lot line and any portion of the building that faces Colorado Boulevard.  This motion is conditional based on the understanding that the project proceeds significantly in compliance with the renderings and other project plans presented by Artak Dovlatyan and Nareq Khodadadi to the TERA Board on April 17.  This motion does not support any other Specific Plan requirement exception beyond the two defined."

    Around Town

    CD14 and especially Eagle Rock voters typically participate in elections to a higher percentage than the rest of the city.  All Eagle Rockers are encouraged to help us preserve that point of civic pride by voting on May 21, or by absentee earlier.  The office for mayor is a hotly contested race with Gruel and Garcetti running very close in the polls.  Every vote will count.  Be sure that yours is one of them.

    Another key vote will be selecting which measure pertaining to the regulation of marijuana should be adopted.  Proposition D is crafted by the Los Angeles City Attorney?s office.  The remaining measures (E &F) have been written by various groups supporting the dispensaries.  Make your choice carefully.


    Center for the Arts, Eagle Rock - Summer Arts Camp


    Weekly Camp June 10 - August 9, 2013

    9:00 AM - 5:00 PM

    Tuition:  CFAER Members - $225/week (family level membership or higher)

    Non-Members - $250/week


    Join the fun at our Summer Art Camp! Our arts camp for ages 6-12 explores visual art, art history, craft, yoga, dance, performance, cooking, fort-building, ceramics, gardening, sculpture, textiles, and play-writing! Our teachers are local, contemporary artists that combine art history, play-based learning, and their own studio practices to create curriculum that gives campers the opportunity to explore artistic expression and establish community.


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    Membership Appreciation


    TERA could not exist without the generous support of its members.  Thank you to all listed below as new members or those who have renewed their memberships. 

    • Sponsor - $100
    Paul Kinney

    • Business - $50
    Letters from LA / Sasha Martinus

    • Household - $35
    Susan & José Amador
    Claudette & Paul Harrison
    Mary & Richard Morano
    James Ripka & Carlos Durna-Hernandez

    • Individual - $25
    Ashley Atkinson

    Shop Eagle Rock Merchants
    phone: 323-799-1190