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BREAKTHROUGH IN GROUND BEEF PREP

 
Thawing Ground Beef Made Easy


About 62 percent of Ground Beef bought in stores goes straight into the freezer so your shoppers need a quick, easy way to thaw Ground Beef any night of the week. The Beef Checkoff tackled this mealtime dilemma to develop a new approach that's scientifically-proven to quickly and safely thaw Ground Beef in the microwave. About 95 percent of consumers surveyed considered the microwave defrosting method very/relatively easy. Use this new infographic to teach shoppers this ground breaking method to achieve recipe-ready beef in a few simple steps. 
 

BOOST CONSUMER CONFIDENCE IN GROUND BEEF
Shoppers spend more and meat department sales go up when Ground Beef is in the cart. Increased prep knowledge and meal inspirations ensure a positive at-home experience with Ground Beef, and will make it a mainstay on the shopping list. The Beef Checkoff has a collection of resources on how to correctly handle, store and prepare Ground Beef with on-trend recipes and meal inspirations for today's shoppers. 
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