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TREND WATCH: PROTEIN POTENTIAL AT RETAIL
Tired of hearing what they shouldn't eat, consumers like hearing when there's something they need to include at every meal. One example: Protein. In fact, more than half of adults want to add more protein to their diet, and many are doing so with protein-enriched products. Not only are they influenced by "high in protein" on-pack messaging, but they're seeking out protein specifically on  the nutrition facts panel. Stores can use resources from the Beef Checkoff to emphasize beef as a protein-rich food to boost meat case sales.
   

 

TOP SIRLOIN STEAK

The juicy and tender Top Sirloin Steak is a mainstay of the meat case and a consumer favorite for its versatility. Show your shoppers that this lean cut can also bring great value to protein-rich, healthy weeknight dinners because it's the perfect steak to slice and cut into multiple portions for kebabs, stir fry or salad toppers. 

CUT SPOTLIGHT
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SHOPPERS' FAVORITE FALL RECIPES

In the fall, shoppers look for comfort foods they can quickly and easily prepare at home. These five fall favorites are the most requested beef recipes from consumers during the months of October to December. All of the recipes can be prepared in 30 minutes or less using no more than six pantry-friendly ingredients. You can promote these recipes in store and online to cater to shoppers' needs for hearty and nutritious fall meals:

  1. Garlic-Herb Crusted Roast Beef
  2. Tangy Lime Grilled Top Round Steak
  3. Lemon Garlic Tri-Tip and Roasted Potatoes
  4. Four-Way Slow Cooker Shredded Beef
  5. Beef and Pasta Skillet Primavera
     
shopper at meat case
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