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FIVE WAYS TO HEAT UP SUMMER GRILLING SALES
More than 60 percent of consumers say they prefer to grill beef. This means more traffic to your meat case and higher margins on beef. Prepare your meat department for the upcoming grilling season using our proven merchandising tips. Educational tools like videos, recipes and infographics are also available to ensure your shoppers have an optimal eating experience, and keep them coming back for more of your most profitable protein. 

 

STRIP STEAK

With 161 calories per three-ounce serving, the Strip Steak is a smart cut to merchandise to health-conscious shoppers looking for fresh grilling options this season. Merchandise this super-versatile, quick cooking cut with a rub or prepared marinade to add the bold, global flavors Millennials love, and help them understand how the Strip Steak is ideal for protein-packed salads and sandwiches or great right off the grill.  

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THE MILLENNIAL SHOPPER & GRILLING

Tap into the buying power of the 80 million Millennial consumers that think grilling is a fun, social and healthy way to cook. Review the latest consumer research for ways to target this powerful, protein-loving demographic that has a clear preference for beef on the grill.
  
 
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