NEW BEEF COMMON NAMES INTRODUCED
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 Extensive consumer research uncovered an opportunity to educate shoppers on how to shop for and prepare fresh meat cuts. Together with the National Pork Board, the Beef Checkoff applied the research findings to introduce updated URMIS nomenclature and a new label format, to help consumers better understand the beef cuts they see every day in the meat case. Review the research to learn implementing the new program will drive consumer beef sales and give your store a competitive advantage. |
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BOTTOM ROUND STEAK
Merchandise the Bottom Round Steak as a new heart-healthy option for your meat case. Now certified to bear the American Heart Association's Heart-Check mark, this cut has just 139 calories and less than 5 grams of fat per three ounce serving. With its affordable price point and quick cooking time, the Bottom Round Steak is the perfect "everyday steak" to promote to shoppers for quick and easy weeknight meals like stir fry or tacos. |
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AMERICAN HEART ASSOCIATION CERTIFIES THREE NEW EXTRA LEAN BEEF CUTS |
Three additional USDA Select Quality grade beef cuts are now certified to display the American Heart Association's Heart-Check mark: Bottom Round Steak, Top Sirloin Stir Fry and Sirloin Tip Steak. Retailers now have the opportunity to market six different extra-lean beef items to their shoppers using one of the most trusted nutrition icons on food packaging today. Sign up to participate in the certification program, and promote these heart-healthy beef cuts through on-pack labels, posters and recipes from the Beef Checkoff.
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