Amazon.com is following a military model to conquer cyber-space this holiday shopping season. The company has hired 80,000 seasonal workers and deployed 1,500 Kiva logistic robots for each of its 10 warehouses across the United States. The military math per warehouse works out to 2 brigades of workers being supported by 2 battalions of robots. Across the entire company, the 80,000 seasonal workers and 15,000 robots equal a Field Army of soldiers supported by a mechanized Division. Amazon claims its latest assault on retailing will reduce operational costs by 20%, and expedite merchandise fulfillment during the onslaught of orders.The online giant was lambasted by the financial press after last quarter's earnings suffered from huge amounts of capital spending, and the company made offered disappointing sales guidance for this holiday season.
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