Annual Report for Center City of Amarillo 
Year in Review
Texas Treasure Business 
The Underwood Law Firm became the first Texas Treasure Business to be honored in Amarillo.  Center City of Amarillo nominated Underwood Law Firm.  Businesses that have been continuously owned and operated in Texas for at least 50 years are eligible for this award from the Texas Historical Commission.  To find out how to honor your historic business, call Center City of Amarillo at (806) 372-6744.  
Our Members
Visit our Website to see our Center City of Amarillo members
 To our Center City of Amarillo Members, 

Thank you for your continued support of Center City of Amarillo.  During 2012 to 2013, Center City had a great year with your help.  We look forward to another successful year in 2013-2014 and for years to come.
Our Vision Center City  of Amarillo logo

Center City of Amarillo, Inc. envisions the historic preservation and

 revitalization of Downtown Amarillo, by focusing community, social, aesthetic, recreational and economic interests in a historic core area.

A Texas Main Street Program

Center City of Amarillo is a member of the Texas Main Street Program, which is affiliated with the National Main Street Center. Main Street organizations work to improve their neighborhoods and downtowns through the Four-Point Approach of Promotion, Organization, Design and Economic Restructuring.   Center City has achieved state and national recognition as a Main Street City for the past 10 years.


Evening of Leadership and Legacy 

with Rudy Giuliani

The Underwood Law Firm celebrated its 100th anniversary with an Evening of Leadership and Legacy by bringing in former New York City Mayor Rudy Giuliani.   The event raised more than $200,000 with $175,000 going to Center City and $35,000 going to the Amarillo College Honors Program. 

High Noon on the Square 

Center City sponsored a series of nine outdoor concerts at noon every Wednesday in June and July on the lawn of the historic Potter County Courthouse. Entertainers included the downtown resident companies of the Amarillo Symphony, the Amarillo Opera and the Lone Star Ballet. Other downtown partners were the Summer Youth Musical, the musical drama "Texas" and local bands. Crowds at High Noon averaged 700 each week.

Center City Block Party
Center City moved the Block Party to a new location on Polk Street. Center City added a classic car Show and Shine, which brought additional visitors to downtown. More than 20 bands filled four stages and a VIP area making the Center City Block Party the largest music festival in the area. About 6,500 people attended the event raising approximately $50,000 for Center City.
Center City Electric Light Parade
The Center City Electric Light Parade in 2012 enjoyed record attendance with about 15,000 spectators and mild temperatures. More than 60 businesses and organizations entered floats in the parade. About two dozen volunteers helped direct the floats, control the crowd and greet Santa Claus before the lighting of the city's Christmas tree.  In December 2013, the Electric Light Parade was cancelled due to freezing weather.
New Website
Night Shot 2012 Block Party Center City redesigned its Web site
 at Center City promoted events with  an e-mail newsletter. Center City maintains social media presence with Facebook pages of Center City of Amarillo and Center City Block Party. 

Facade Grants

  • Center City awarded $60,000 in fašade grants to these downtown businesses:
  • Another Chance House -- $10,000 for landscaping for duplexes for veterans
  • The Lofts on 10th -- $20,000 for a new residential loft project on 10th Avenue
  • Toot'n Totum -- $20,000 for landscaping for a convenience store and fuel plaza
  • The IC Gallery -- $1,000 for landscaping for grounds for an art gallery
  • Place One  -- $9,000 for a new monument sign for 801 S. Fillmore
Historic Preservation

Center City partnered with the Courtyard by Marriott at the Historic Fisk Building for a reception and dedication for a plaque naming the building to the Texas Historic Register and marking its official designation on the National Register of Historic Places in May. 

Center City nominated the Potter County Courthouse for a Texas Downtown Association Design Award for Historic Preservation.  The Courthouse won a first-place award.  This follows first-place awards for the Lynch-Haning offices in the former Ted Lokey Oil Co. building in 2012 and the Courtyard by Marriott 2011


Art in Public Places

Hoof Prints of the Great American Quarter Horse 

Center City continued to promote the Hoof Prints of the Great American Quarter Horse. More than 100 Hoof Prints fiberglass horses are now in place. Center City partnered with the American Quarter Horse Association to produce a brochure showcasing the horses.  New plaques on the Hoof Prints horses will display the Web sites of AQHA and  

Process Art House

Center City co-sponsored an art show opening marking the downtown art gallery's second anniversary in a show with West Texas A&M University. Process Art House is located at Seventh Avenue and Van Buren Street in downtown Amarillo.

Amarillo National Bank sign
  • Membership Drive

Center City received more than $50,000 in its annual membership drive for community support from individuals and businesses dedicated to improving downtown.


  • Main Street Training

Center City staff attended state Main Street training in Llano; Texas Downtown Association training in Wichita Falls; and National Main Street Training in New Orleans. 

Economic Restructuring
  • TIRZ

The Center City Tax Reinvestment Zone entered into a contract with Center City to provide funds of up to $50,000 per project for fašade grant recipients to purchase pedestrian lights, benches, trees and other streetscape elements to enhance their fašade. The total contract adds $150,000 to the incentives available for downtown businesses. To learn more about the TIRZ, go to 

  • Downtown Dining Guide

Center City distributed thousands of copies of the Downtown Dining Guide to hotels, visitor information centers, meetings and individuals to promote the more than 25 downtown restaurants. To receive a Downtown Dining Guide by mail, call us at (806) 372-6744 or e-mail to

  • Downtown Residences

Center City helped dedicate the new Vineyard Manor Apartments. Center City also approved a fašade grant for the Lofts on 10th, now under construction. 

  • Downtown Churches           

 Polk Street United Methodist Church celebrated its 125th anniversary. The church opened its newly constructed fellowship hall and youth center on Polk Street.

Thank you for supporting Center City.  Save the date for the 2014 Center City Block Party planned for August 16, 2014. 
Block Party Logo