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The 2013 CMO Awards: November 12, 2013

Category: CMO Officers 

Nominees

The CMO Officers Award is based on a marketing executive's demonstrated leadership in leading the brand beyond the marketing department and/or leading the growth agenda for the company.

Framework for consideration includes:

1)  Building or transforming an entire organization's ability to understand, communicate and live the brand beyond the marketing department.

2)  Leading and delivering "game changing" growth as a Chief Marketing Officer of the company.

Three Finalists and One overall winner will be selected in this category. Please review the nominees below to help with your decision making. Then, return to the survey and choose your top three choices to cast your vote.
  
Sheryl Adkins Green
Sheryl Adkins-Green
CMO, Mary Kay Inc.

 Sheryl Adkins-Green is responsible for leading the strategic global marketing strategy including brand positioning, new product development, social media, advertising, packaging, digital marketing, product knowledge and pricing principles for Mary Kay domestically and globally. Her goal is to make the Mary Kay brand irresistible! Sheryl joined Mary Kay Inc. in January 2009 as the Vice President of Global Brand Development and was named Chief Marketing Officer in July 2011. While serving as Mary Kay's Vice President of Global Brand Development, Sheryl was instrumental in developing and implementing the new product portfolio strategy which is now generating a sustainable stream of exciting skin, color, and fragrance products that are strengthening Mary Kay's competitive position globally. Sheryl brings a wealth of knowledge to the Chief Marketing Officer role not only from her Mary Kay experience, but also from her work as an executive for several notable companies including Kraft Foods, Snapple Beverage Group, Alberto-Culver, and Citigroup.
John Costello
President, Global Marketing & Innovation, Dunkin Brands, Inc.

Costello is a proven senior executive with 30 years of experience in consumer products, retailing and technology. The first half of his career was spent in classic management jobs, with the second half helping companies navigate high change environments, from start-ups to $70 billion companies. Costello has been involved in some of the most successful business/marketing campaigns including "America Runs On Dunkin", "Fighting Cavities Is The Whole Idea Behind Crest", "Come See The Softer Side of Sears" and "You Can Do It. We Can Help." at The Home Depot. He was one of the early leaders of multi-channel retailing to leverage the synergies between retail stores, catalogs, DR TV and the Internet.  
John Costello
Tom Hart
Tom Hart
CMO, Eliassen Group

Tom Hart oversees the Eliassen's branding and public relations efforts."Tom is an extraordinarily versatile and experienced executive, who has performed a variety of senior management-level roles over the past 15 years," said Dave MacKeen, chief executive officer of Eliassen Group. "He has deep expertise in designing and building teams, and his skill in enhancing client relationships will allow us to continue to meet the burgeoning needs of our clients and consultants."
Anne Lewnes
SVP and CMO, Adobe

As Senior Vice President and Chief Marketing Officer, Ann Lewnes is responsible for Adobe's marketing and communications efforts worldwide. She drives the company's corporate positioning, branding and identity, marketing campaigns, public relations, social media and field marketing efforts. As champion of Adobe's brand to employees and the community, she also oversees Adobe's employee communications and corporate social responsibility efforts including the Adobe Foundation, which funds philanthropic initiatives around the world. Prior to joining Adobe in November 2006, Lewnes served as vice president of sales and marketing at Intel Corporation.
Ann Lewnes
Simon Lowdon
Simon Lowdon
CMO, PepsiCo
Simon is currently CMO PBC, responsible for PepsiCo's North American Beverage portfolio, its marketing strategy, innovation and execution. Simon had been Chief Marketing Officer of Pepsi International since July 2007. Previously he was VP of Marketing, CSDs for PI, responsible for developing and executing the beverage marketing programs around the world. Simon joined the company from Unilever in 1996 as the UK Marketing Director before moving into a European assignment.
Antonio Lucio
Global Chief Brand Officer, Visa

Antonio Lucio is Global Chief Brand Officer for Visa Inc. In this role, he oversees Visa's global branding and marketing activities. Before joining Visa as chief marketing officer in December 2007, Lucio was the chief innovation and health and wellness officer for PepsiCo Inc. and, prior to that, was the senior vice president and chief marketing officer at Pepsi Cola International Beverages. In these positions, Lucio was responsible for portfolio transformation and growth through marketing efforts for PepsiCo's diversified portfolio of beverages. Lucio has more than 25 years of global marketing and brand management experience earned at some of the world's most successful consumer packaged goods companies including Kraft General Foods, RJR Foods International and Procter & Gamble.
Antonio Lucio
Hope Neiman
Hope Neiman
CMO, EMN8
 
Hope Neiman is the Chief Marketing Officer of EMN8. EMN8 is the leading provider of an integrated, one-to-one marketing platform for the QSR, FCD and retail markets, enabling self-order and self-pay across kiosk, mobile and online applications. Hope's extensive expertise is helping its clients drive sales and product mix objectives, average ticket, virality and loyalty. Most importantly, she is helping steer an understanding and dialogue with the end customer for the first time. An experienced executive and a data-driven, integrated marketer, Hope has created a range industry-leading brands and businesses. Her domain expertise spans branding, consumer experience, ecommerce, social commerce, social media, performance marketing, retail marketing and public relations. Hope has built teams, developed products, found partners and been involved in the raising of nearly $400 million in private and public monies.
Clay Stobaugh
SVP, Corporate Marketing, Wiley
Mr. Clay Stobaugh is Senior Vice President-Corporate Marketing at John Wiley & Sons, Inc. Mr. Stobaugh was previously employed as Chief Operating Officer by Spotlight Data, Inc., Executive Vice President-Sales & Marketing by SRS Software LLC, General Manager by Nestlé SA, President by DMB&B Worldwide, President by Tradeware Global Corp., and Senior Vice President-Sales & Marketing by Thomson Reuters Corp
Clay Stobaugh
Camille Watson
Camille Watson
CMO, Audax Health Solutions
 
Camille Watson brings nearly 20 years of marketing experience to Audax Health and will lead the company's national marketing and branding efforts. With a proven track record in B2B and B2C marketing, Ms. Watson began her career in brand management for Proctor and Gamble and The Clorox Company. She subsequently held marketing leadership positions at several highly successful consumer Internet companies including Netflix, StubHub, and GameFly. Most recently, Ms. Watson was the vice president of marketing and communications at LivingSocial, where she was responsible for overseeing execution of the company's marketing, communications and brand strategy on a global scale. ness marketing for Chase Financial Services, a $15 billion consumer division of JPMC.